Small businesses this is YOUR time! You don’t want to miss this conversation with Mark Schaefer, social media marketing expert, author of 10 incredible business and marketing books, and Keynote Speaker at my conference, EVOLVE this spring. Mark brings his decades of experience and lens for the future of marketing to talk about his newest […]
social media marketing
3 Holiday Facebook and Instagram Ads You Can Pull Together Last Minute
Hopefully, you’re nearing the end of your holiday marketing push! 👏 Starting early, especially this year (thanks 2020 🤦), was a must. But with a few weeks still to go, there are a few ways to make the most of your holiday efforts. Here are 3 types of Facebook and Instagram Ads you can get […]
How to Grow Your Business Through Social Media and Advertising
Growth: It’s what everyone is working towards. We want to see sales and revenue skyrocket! 📈But that kind of growth doesn’t happen in the blink of an eye. Like Crystal always says, the overnight success was 7 years in the making! You’ve got to build your business from the ground up, but with hard work, […]
Successful Social Media Strategies: How Eight Store Owners Are Doing it
Last week, the Crystal Media Team and I were thrilled to host our 2nd Annual Social Media Day. As a virtual event this year, we weren’t sure what to expect, but holy guacamole… It. Was. Epic. Picture over 200 retailers focused and engaged with us for over 5 hours, eagerly learning how to create successful […]
Social Media Marketing Tip: Creating Convenience 😁
This past week I presented my first Insider* training for July’s topic; Creating Convenience. Creating convenience is bringing ease to new and existing customers with digital and in-person tactics. With so many companies flooding social media trying to take advantage of the extra time consumers are spending online during the pandemic, strive to be a […]
Use In-Store Signage to Keep Customers Coming Back
It might sound funny coming from someone that will tell you if you don’t show up online you don’t exist, but the truth is, in-store signage (especially through the holidays) plays an integral role in your business as well. Your store is about to be packed and (hopefully) have more customers than usual. Even better, […]
The Top Social Media Mistake Made by Retailers: The Modern Marketing Show, Episode 78
There are several mistakes I see retailers making all the time, but the top social media mistake made by retailers is not having a social media plan. Having a set social media plan can make all the difference in the world. It’s going to keep you and your team accountable and ensure it’s getting done. […]
Tips to Draw in Last-Minute Holiday Shoppers: The Modern Marketing Show, Episode 76
Christmas Eve is next week, can you believe it? We’re in the homestretch of the 2018 holiday season. If your customers are anything like some of the Social Edge HQers, they’ve waiting until the last minute to get their holiday shopping done. So, we’re sharing some quick tips to help optimize your social content to […]
The Customer Service Secret Tool Right on Your Facebook Business Page: The Modern Marketing Show, Episode 68
Did you know that Retail places 2nd in the top five industries to use Facebook Messenger to connect with people in 2017? Messaging gives people a direct line to your business, and with that comes a certain set of expectations – one of the most important being that they get a quick response back. But, with all […]
7 How-To’s For Holiday Season Videos That Pop: The Modern Marketing Show, Episode 67
You’ve heard me say it a million times but video is one of the best tools you can use to market your business online. Now, with the holidays just around the corner (yes, we said it), we want to ensure you’re set up for total scroll-stopping video success on your social media right from your smartphone. Here’s […]
