With the Thanksgiving holiday upon us, this is the perfect time of year to express gratitude to your customers. Day in and day out. From the most loyal to the brand new. The support and patronage of your customers is the lifeblood of your business. Why not take some time this season to share a […]
social media tips for retailers
Effective Organic Social Media Strategies 👍🏻
There’s a lot of clutter on social media. We often talk about how you’ve got to push through the clutter by advertising to get your posts in front of your customers. While the rule “pay to play” is often true and a great strategy, it’s most effective when your organic content is strong too. đź“Š […]
3 (easy-to-fix) Mistakes You’re Probably Making on Social Media
I’ve been working closely with about a dozen retailers on our new Success Package offering and it’s been awesome. Truly. What an honor to work with amazing people and collaborative clients. I can’t wait to do more. One of the first steps in the Success Package process is a deep dive audit of the client’s […]
How to Overcome Negative Comments Online: The Modern Marketing Show, Episode 64
It’s tough putting yourself out there across your social channels as an online marketer. There’s nothing worse than when your comments get flooded with negativity from people that have never met you before. Or, maybe you’re one of those people who shies away from sharing about themselves on social for fear of receiving negative feedback (which […]
The Modern Marketing Show, Episode 15: Be Yourself and Stand Out on Social
There are thousands and thousands of retailers actively using social media today, and many of those shops are fighting for the attention of your perfect customers. But, have you ever stopped to think – why would somebody follow your business on social? Watch the full episode: It’s more than just providing killer customer service and having […]
Social Edge Live, Episode 25: Spooky, Fun Halloween Video Ideas
It’s the end of October, but your mind is already weeks deep into November and December. With holiday planning on the brain, there’s one holiday that’s easy to forget about – Halloween. Yes, it’s not a favorite of many, but you can’t deny there’s a special magic in the air around this time of year. […]
Social Edge Live, Episode 23: Poll Your Audience, Increase Engagement!
A poll can serve a great purpose for independent retailers. Polls record the opinion or vote of a group of people, so it’s no wonder, as smart retailers, you’ll want to take full advantage of the new Instagram Polling feature now available on the app. Also, even though Facebook doesn’t have a polling feature built […]
Crystal Media Live Episode 10: Selling on Social Media
This episode is part of a four-part series on competing with big box stores called Giving Online Stores a Run for Their Money. How are you selling on social media? We often find retailers are posting to their social media accounts as stuff comes up, for instance when they get a new shipment of items […]
Crystal Media Live, Episode 9: Community Events
This episode is part of a four-part series on competing with big box stores called Giving Online Stores a Run for Their Money. Hosting or participating in local community events is a great way to drive foot traffic into your store. If you’ve been hosting your own events, we encourage you to take it a […]
Crystal Media Live Episode 8: Signature Events
This episode is part of a four-part series on competing with big box stores called Giving Online Stores a Run for Their Money. Most independent retailers we’ve talked to have seen great success from hosting in-store events. Yes, they require more work and more time but putting in that little bit of extra effort can […]