With the Thanksgiving holiday upon us, this is the perfect time of year to express gratitude to your customers. Day in and day out. From the most loyal to the brand new. The support and patronage of your customers is the lifeblood of your business. Why not take some time this season to share a […]
social media tips for retailers
3 Easy Ways to Increase Your Customer Engagement
If you’re like most retailers, chances are that one of your favorite things about being a business owner is your customers. Helping them find just the right item. Sharing with them new items you know they’ll love. Appreciating their interest in your store and experience. Building relationships in your community. Sound about right? Thankfully, as […]
Content Planning: Push through the clutter and engage your audience!
Content: It’s what makes or breaks your social media. If you aren’t posting quality content that your audience wants to see, your business could get lost in the chaos and noise that floods all the social platforms. That’s why content planning is crucial to your business’s success on socials. Below I’ll share some tips on […]
Social Media Marketing Tip: Creating Convenience 😁
This past week I presented my first Insider* training for July’s topic; Creating Convenience. Creating convenience is bringing ease to new and existing customers with digital and in-person tactics. With so many companies flooding social media trying to take advantage of the extra time consumers are spending online during the pandemic, strive to be a […]
How to Respond to Negative Comments 👍🏻
Recently on one of Crystal’s weekly Facebook Lives, Crystal shared how to respond to negative comments. If you missed the video we rounded up the points Crystal talked about to help you navigate a situation where you are faced with a mean comment or bad review. 1. It’s not about you. Always try to keep […]
Effective Organic Social Media Strategies 👍🏻
There’s a lot of clutter on social media. We often talk about how you’ve got to push through the clutter by advertising to get your posts in front of your customers. While the rule “pay to play” is often true and a great strategy, it’s most effective when your organic content is strong too. 📊 […]
Ad Strategies: It’s Time to Lean In 👍🏻
While you might think that the current business environment is a time to back off advertising, now is actually the time to lean in! More people are spending more time online and you want to show up. I recently created a training video for our Insiders on some effective ad strategies during COVID-19, so if you’re an […]
3 Free Ways to Market Your Local Business
It’s obvious that you need to market your local business, and social media is the way to do it! Your customers are on social media every single day, multiple times a day. It is CRUCIAL that you’re showing up where your customers are and getting your content in front of them. Below I’ll share some […]
3 (easy-to-fix) Mistakes You’re Probably Making on Social Media
I’ve been working closely with about a dozen retailers on our new Success Package offering and it’s been awesome. Truly. What an honor to work with amazing people and collaborative clients. I can’t wait to do more. One of the first steps in the Success Package process is a deep dive audit of the client’s […]
How to Overcome Negative Comments Online: The Modern Marketing Show, Episode 64
It’s tough putting yourself out there across your social channels as an online marketer. There’s nothing worse than when your comments get flooded with negativity from people that have never met you before. Or, maybe you’re one of those people who shies away from sharing about themselves on social for fear of receiving negative feedback (which […]