There are thousands and thousands of retailers actively using social media today, and many of those shops are fighting for the attention of your perfect customers. But, have you ever stopped to think – why would somebody follow your business on social? Watch the full episode: It’s more than just providing killer customer service and having […]
social media marketing
The Modern Marketing Show, Episode 14: Get Your Events Seen with the Facebook Local App
If you’re using Facebook to market your business and to share any upcoming events your store is hosting or participating in – you need to be using the Facebook Local App. Facebook wanted a way to compete with companies like Yelp and Foursquare, so they rebranded the Events app into the Facebook Local App. The […]
The Modern Marketing Show, Episode 12: The 4 BS (before Social Edge) Reasons You’re Not Using Video
My team and I work with retailers in all industries and are always pushing them to use video. While many have taken us up on the challenge, many retailers push back giving us a list of reasons why they don’t want to use video, and I’m calling BS (before Social Edge) on the top four […]
The Modern Marketing Show, Episode 11: Warning! Outsourcing Your Social Media is Dangerous
This is a warning to all independent retailers out there – Outsourcing Your Social Media Is Dangerous! One of the most common questions we get asked by retailers is, “Can you just manage my social media for me?” And, with this question, we also get the many different reasons for not wanting to do it themselves. […]
The Modern Marketing Show, Episode 10: One Super Easy Way to Build a Loyal Social Media Following
As you know having a strong social media presence can have a HUGE impact on your business, so much so it can help your business’s bottom line. What’s even more important is the quality of the people who follow you across all your social channels – it’s not just about the numbers anymore. Many of […]
The Modern Marketing Show, Episode 8: Do it for the ‘Gram: 1 Major Way to Get More Engagement on Instagram!
Instagram’s popularity is on the rise – more and more businesses are joining the platform to connect with their audiences online, especially if they’re wanting to reach a younger demographic. The biggest concern I hear from businesses is that their engagement has significantly dropped on the platform in recent months, and that’s due to changes […]
The Modern Marketing Show, Episode 7: Why Crystal’s Favorite Ad Audience Should be Yours Too!
There’s one ad in particular that Crystal is always recommending small businesses use and that is video view ads. This means you can advertise and remarket to people who have engaged with your page and watched a video. If you’ve been following us for a while now you know Crystal is always encouraging businesses to […]
The Modern Marketing Show, Episode 6: Why Facebook Ads are a MUST, Not a Maybe
Have you ever felt discouraged after posting on Facebook or Instagram because of lack of engagement your post received? Do you ever feel like you’re constantly talking to yourself because nobody ever likes, comments, or shares your posts? Are you often wondering why you can’t get more people to your business both on and offline? Well, […]
The Modern Marketing Show, Episode 5: Top Social Media Frustrations for Small Business Owners
You’re busy enough as a small business owner without having to worry about keeping up with your social media – and it can often be put on the back burner and in turn forgotten about by other tasks on your already long to-do list. We’ve worked with 1000’s of retailers and small business owners over the […]
The Modern Marketing Show, Episode 4: Introducing the New & Improved Social to Sale
You’re probably sitting there wondering, “What can Social to Sale even do for me?” First off, it’s the only certified, step by step, proven system of it’s kind. In the past, we’ve worked with small business owners who have seen great success by implementing what’s inside the course. One small business owner we worked with save their […]