You’ve heard me say it a million times but video is one of the best tools you can use to market your business online. Now, with the holidays just around the corner (yes, we said it), we want to ensure you’re set up for total scroll-stopping video success on your social media right from your smartphone. Here’s our list of camera basics for flawless filming. Think of this as your video cheat sheet!
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#1: Wipe the camera lens -You won’t believe how often we hear, “My videos are always so blurry!”. And all because the lens was a little dirty.
#2: Use natural light – Good lighting is key to getting a good quality video, but if your store doesn’t have tons of natural light you can always use a lighting kit.
#3: Test for background noise – Always be sure your audience can hear what you’re saying. The juicy details of your new products or upcoming events are important! If the audio is hard to hear, try using a mic.
#4: Make sure your camera settings are set to HD – Filming your videos in high definition makes for a better viewing experience for anyone watching. We recommend always having it set to 1080p HD at 60fps (both on iPhone and Android devices).
#5: Always lock your face – Locking the camera’s focus on your face allows the camera to always keep you in focus even if you’re moving around the store.
#6: Be prepared – No need to script out word-for-word what you’re going to say but make note of your important points to keep you on track and ensure your audience doesn’t miss a thing.
And last but not least….
#7: SMILE! – It’s natural to feel nervous or uncomfortable on camera. The best nerve-calming remedy is to throw a smile on before hitting the record button. Plus, a smile helps create a friendly environment that’ll catch your viewers’ attention.
So let’s start increasing our camera confidence! With more practice creating videos now, you’ll be a pro by the time November and December roll around!
You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.
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