Branding isn’t just for big-box retailers. As a brick-and-mortar retailer, you should be working towards building your brand too. Below are the top three reasons why having a strong brand identity is important for your business. Watch the full episode: Reason #1: A strong brand improves recognition. Everything from your fonts, colors, and logos should work […]
holiday retail marketing
7 How-To’s For Holiday Season Videos That Pop: The Modern Marketing Show, Episode 67
You’ve heard me say it a million times but video is one of the best tools you can use to market your business online. Now, with the holidays just around the corner (yes, we said it), we want to ensure you’re set up for total scroll-stopping video success on your social media right from your smartphone. Here’s […]
Social Edge Live, Episode 30: 12 Days of Christmas, Will You Be Participating?
It’s the most wonderful time of the year, and you know what that means: sale, sales, and more sales. One foolproof promotion we always recommend running as a small business is a 12 Days of Christmas Campaign. For those of you who unfamiliar with a 12 Days of Christmas Campaign, let us break it down […]