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The Modern Marketing Show

Apr 06 2020

Funny Posts: Sharing the Social Media Love 💕

Funny Posts - Sharing Social Media Love

I thought I’d take a break from the usual how-to blog and take a minute to share the love. Unless you’ve been living under a rock (and I’m sure some of you wish you were 😉) I’m sure you’ve noticed an influx in “Good News” and funny posts. If I’m being honest my entire camera […]

Written by pauline blasetti · Categorized: Facebook, Retail Social Media Success, The Modern Marketing Show · Tagged: content planning for social media, funny posts on social media, retail social media

Mar 30 2020

Don’t Overthink Social Selling 📹

Don't overthink

Not to toot our own horn but we’ve had a course called Social to Sale for over four years, using social media to sell is kind of our thing. 😎 And last week, in response to physical stores closing, Crystal created a brand-new Social Selling Course: A Step-by-Step Guide to Selling on Social Media Even […]

Written by pauline blasetti · Categorized: The Modern Marketing Show · Tagged: don't overthink social selling, Social Selling Course For Retailers, social selling for retailers, step by step guide for social media

Feb 25 2019

Get More Likes, Comments and Action from Instagram Followers: The Modern Marketing Show, Episode 83

Businesses are finding that Instagram is a great place to connect with your customers online as it continues to become more popular. Many retailers are noticing their engagement has been dropping. Many accounts have even started sharing a viral post asking their followers to like or comment on it to ensure their posts are being […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: how to increase engagement on social media, increase engagement on Instagram, increase engagement on product posts, increase engagement on social media, increase social media engagement, The Modern Marketing Show

Feb 18 2019

How Three Retailers are Driving Traffic and Sales with Facebook Ads: The Modern Marketing Show, Episode 82

Are you using any kind of social advertising? If not, then you should be! Running Facebook ads is one of the most cost-effective ways to drive traffic directly to your store. We manage ads for a handful of retailers and the results they are seeing are amazing. They’re selling more product and spending less money […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: ads strategy, Facebook Ads Management, Facebook and Instagram Ads, marketing a local business using facebook ads, social ads, social advertising, The Modern Marketing Show, using facebook ads to sell products

Feb 11 2019

How-To Create a Quarterly Marketing Plan for Your Store: The Modern Marketing Show, Episode 81

A few episodes ago I talked about how important a social media plan is to your social media success, but it’s more than just your social media plan. You need to be looking at all of your marketing and determine what campaigns and strategies you’re running each month. This then becomes your quarterly marketing plan. Watch […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: marketing plan, marketing planning tips, social media marketing for retailers, social media marketing strategy, The Modern Marketing Show

Feb 04 2019

Two Creative Post Ideas to Spark Engagement and Drive Traffic: The Modern Marketing Show, Episode 80

As a busy business owner, it can be difficult to always come up with fresh, new content ideas when you have a million other things on your mind. So keep reading to learn about two creative post ideas that are perfect for any upcoming holiday. We know they’ll help you increase engagement across your social […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: content creation, content ideas, content tips, content to post online, create engaging content, increase engagement on social media, quality content, retail content ideas, social media content, The Modern Marketing Show

Jan 28 2019

One Way to Build an Engaged Online Community; The Modern Marketing Show, Episode 79

One of the top mistakes retailers make when it comes to social media is not having a plan. Having a plan is important because it’s going to keep you accountable and ensure things are getting done. In this post, we’ll be going a little deeper on this topic and break down a specific goal. That […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: facebook groups for retailers, increase engagement on facebook, increase engagement on social media, smart goals, social media plan, social media planning, social media strategy, The Modern Marketing Show

Jan 21 2019

The Top Social Media Mistake Made by Retailers: The Modern Marketing Show, Episode 78

There are several mistakes I see retailers making all the time, but the top social media mistake made by retailers is not having a social media plan. Having a set social media plan can make all the difference in the world. It’s going to keep you and your team accountable and ensure it’s getting done. […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: goal setting, retail social media marketing, smart goals, social media marketing, social media marketing strategy, social media plan, social media planning, social media tips, social to sale, The Modern Marketing Show

Jan 07 2019

Evaluating Value vs. Complexity to Create Winning Strategies for Success: The Modern Marketing Show, Episode 77

It’s the new year and it’s time to start planning your marketing for 2019. I wanted to share with you an exercise we do at my company. I like to call it evaluating value vs. complexity. This is a great starting place to determine your SMART goals and using them to reverse engineer your marketing plan. […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: get the most out of social media marketing, goal setting, marketing, marketing plan, marketing planning tips, The Modern Marketing Show

Dec 17 2018

Tips to Draw in Last-Minute Holiday Shoppers: The Modern Marketing Show, Episode 76

Christmas Eve is next week, can you believe it? We’re in the homestretch of the 2018 holiday season. If your customers are anything like some of the Social Edge HQers, they’ve waiting until the last minute to get their holiday shopping done. So, we’re sharing some quick tips to help optimize your social content to […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: attract holiday shoppers, boost holiday sales, drive holiday sales, holiday marketing for retailers, holiday marketing tips, optimize social media, social media content, social media marketing, The Modern Marketing Show

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