I thought I’d take a break from the usual how-to blog and take a minute to share the love. Unless you’ve been living under a rock (and I’m sure some of you wish you were 😉) I’m sure you’ve noticed an influx in “Good News” and funny posts. If I’m being honest my entire camera […]
The Modern Marketing Show
Don’t Overthink Social Selling 📹
Not to toot our own horn but we’ve had a course called Social to Sale for over four years, using social media to sell is kind of our thing. 😎 And last week, in response to physical stores closing, Crystal created a brand-new Social Selling Course: A Step-by-Step Guide to Selling on Social Media Even […]
Get More Likes, Comments and Action from Instagram Followers: The Modern Marketing Show, Episode 83
Businesses are finding that Instagram is a great place to connect with your customers online as it continues to become more popular. Many retailers are noticing their engagement has been dropping. Many accounts have even started sharing a viral post asking their followers to like or comment on it to ensure their posts are being […]
How Three Retailers are Driving Traffic and Sales with Facebook Ads: The Modern Marketing Show, Episode 82
Are you using any kind of social advertising? If not, then you should be! Running Facebook ads is one of the most cost-effective ways to drive traffic directly to your store. We manage ads for a handful of retailers and the results they are seeing are amazing. They’re selling more product and spending less money […]
How-To Create a Quarterly Marketing Plan for Your Store: The Modern Marketing Show, Episode 81
A few episodes ago I talked about how important a social media plan is to your social media success, but it’s more than just your social media plan. You need to be looking at all of your marketing and determine what campaigns and strategies you’re running each month. This then becomes your quarterly marketing plan. Watch […]
Two Creative Post Ideas to Spark Engagement and Drive Traffic: The Modern Marketing Show, Episode 80
As a busy business owner, it can be difficult to always come up with fresh, new content ideas when you have a million other things on your mind. So keep reading to learn about two creative post ideas that are perfect for any upcoming holiday. We know they’ll help you increase engagement across your social […]
One Way to Build an Engaged Online Community; The Modern Marketing Show, Episode 79
One of the top mistakes retailers make when it comes to social media is not having a plan. Having a plan is important because it’s going to keep you accountable and ensure things are getting done. In this post, we’ll be going a little deeper on this topic and break down a specific goal. That […]
The Top Social Media Mistake Made by Retailers: The Modern Marketing Show, Episode 78
There are several mistakes I see retailers making all the time, but the top social media mistake made by retailers is not having a social media plan. Having a set social media plan can make all the difference in the world. It’s going to keep you and your team accountable and ensure it’s getting done. […]
Evaluating Value vs. Complexity to Create Winning Strategies for Success: The Modern Marketing Show, Episode 77
It’s the new year and it’s time to start planning your marketing for 2019. I wanted to share with you an exercise we do at my company. I like to call it evaluating value vs. complexity. This is a great starting place to determine your SMART goals and using them to reverse engineer your marketing plan. […]
Tips to Draw in Last-Minute Holiday Shoppers: The Modern Marketing Show, Episode 76
Christmas Eve is next week, can you believe it? We’re in the homestretch of the 2018 holiday season. If your customers are anything like some of the Social Edge HQers, they’ve waiting until the last minute to get their holiday shopping done. So, we’re sharing some quick tips to help optimize your social content to […]