smart goals - Crystal Media

January 28, 2019 By Crystal Leave a Comment

One Way to Build an Engaged Online Community; The Modern Marketing Show, Episode 79

One of the top mistakes retailers make when it comes to social media is not having a plan. Having a plan is important because it’s going to keep you accountable and ensure things are getting done. In this post, we’ll be going a little deeper on this topic and break down a specific goal. That goal being to build an engaged online community. I’ll walk you through the steps we take to reverse engineer a goal and come up with a strategy to make it happen.

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Having a connection with your online audience is a powerful thing. Not only can it help increase your overall reach and engagement, but it can build strong relationships with lifelong customers. This then can directly impact your sales, as well as your profitability. We’re starting to see a shift with how social media users are wanting to engage in online conversations. That is why Facebook Groups have started to grow in popularity. They allow businesses to build an engaged online community while keeping the conversation more personal.

Do you currently manage a Facebook Group for your business? Share with us in the comments how you use your group and how it’s working for you.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

January 21, 2019 By Crystal Leave a Comment

The Top Social Media Mistake Made by Retailers: The Modern Marketing Show, Episode 78

There are several mistakes I see retailers making all the time, but the top social media mistake made by retailers is not having a social media plan. Having a set social media plan can make all the difference in the world. It’s going to keep you and your team accountable and ensure it’s getting done. So, keep reading to find out two simple ways you can overcome the top social media mistake mistake in 2019.

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Option #1: Set 1-3 SMART goals and then reverse engineer those goals to come up with your social media strategy. Remember, SMART goals are ones that are specific, measurable, achievable, relevant and timely. Then put those strategies into action by adding them to your marketing calendar. When we write things down the more likely they are to get done, so this step is crucial!

Option #2: Go through the full Social to Sale training course. This training walks you through step by step on how to create a profitable social media strategy. It’s about 5 hours long, so it will require you to set time aside to complete it. The best part is that it’s a included when you become a CM Insider. Click here to learn more about becoming a member!

As a busy business owner, it’s easy to push things, like your social media, to the back burner when things get busy – I know we’ve all been there! But, when you don’t plan, you plan to fail, so let’s commit to getting your social media plan started and set up for success in 2019.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

January 8, 2018 By Erika Castorena Leave a Comment

The Modern Marketing Show, Episode 1: SMART Goals and Your Social Media Strategy

January is always a time to reflect on the past year and to turn your focus to the year ahead. Goal setting is a great way to keep yourself accountable which is why we’re going to be talking about SMART goals, why they’re important and how you can reverse engineer them in order to build your social media strategy.

Watch the full episode below:

If you don’t already know what a SMART goal is exactly, we’ll break down the acronym for you below. NOTE: There can be slight variation in peoples interpretations of what each letter stands for based on industry. This is our interpretation.

S – specific
M – measurable
A – achievable
R – relevant
T – timely

Here’s an example of a SMART goal a small business can set about increasing their Instagram following:

Increase Instagram audience size by 25%, of local women, ages 20-40, within 60 days.

This single statement has a clear objective that applies directly to their business, that can easily be measured and isn’t so far out of reach that they’re going to set themselves up for failure. It also has an exact timeframe in which the goal can be met.

Setting a timeline is important because if you don’t set a timeline chances are you’re less likely to reach your goals. Or, you don’t give yourself a reason to celebrate your achievements because you reached something but didn’t realize you had.

So why set SMART goals at all? When you have your goals laid out you’ll be able to then reverse engineer the strategy behind it. Having a strategy is key because it’s going to help you stay organized and accountable when it comes to reaching your goals.

Now it’s your turn to take action! Set aside some time this week to come up with 3-5 SMART goals you wish to achieve in the next 60-90 days. Share them with us in the comments below, we’d love to hear what you have to say!

PLEASE NOTE: Social Edge Live is now going by a new name – The Modern Marketing Show. We changed the name because even though we talk a lot about social media, we’re also going to be talking about and covering other modern marketing tools small businesses need to grow and thrive this year and in the future. You’ll still be able to tune in Monday’s at 10 a.m. PST, 1 p.m. EST for new weekly episodes – mark your calendars so you don’t miss out!