I just so happened to join a 30-day guided workout challenge a week before Crystal started our Social to Sale 5-Day Challenge where you can build your social media strategy in 5 days. (If you haven’t joined yet, click here, it’s going on March 2nd-6th) and the theme of today’s blog, which was determined last […]
social to sale
What 12 Different Retailers Taught Us
There’s nothing like an in-person event. We just finished our Social to Sale Workshop with a dozen retailers and it was awesome. Magic truly happens when you fill a room full of people eager to learn and share. We had an amazing mix of retailers. Some were current clients, some were new to us, have […]
I Don’t Have Time
Raise your hand if you’ve used the excuse “I don’t have time” as the reason why something important hasn’t been done. We’ve all done it, #guilty. 🙋♀️ I know you’re busy. You’re running a store, buying inventory, hiring, training, firing, cleaning, merchandising, marketing, trying to see if your broom can stand on its own, the […]
The Top Social Media Mistake Made by Retailers: The Modern Marketing Show, Episode 78
There are several mistakes I see retailers making all the time, but the top social media mistake made by retailers is not having a social media plan. Having a set social media plan can make all the difference in the world. It’s going to keep you and your team accountable and ensure it’s getting done. […]
Top Social to Sale Questions Answered: The Modern Marketing Show, Episode 63
One of the things you need to be doing today to help your business succeed is to be showing up on social media. This is where your customers are spending their time. They’re logging in every single day, multiple times a day. Which is why it’s crucial that you show up in their newsfeeds, and […]
Social to Sale Announcement: The Modern Marketing Show, Episode 62
This is one our of favorite days of the year because doors to Social to Sale are officially open! We only open enrollment twice a year, so now’s the time to enroll in our signature training course while you can. Social to Sale is simple social media training that helps retailers save time and increase […]
Top 3 Social Media Questions We Get Asked on the Road: The Modern Marketing Show, Episode 61
We just wrapped up a busy summer show and conference season at the beginning of this month. While at these shows, we get asked a lot of the same questions about social, so we felt like sharing with you the top 3 social media questions we get asked (and our answers!) while on the road […]
How Long Should Your Videos Be on Social?: The Modern Marketing Show, Episode 60
The question we get asked most when it comes to using video on social is “How long do my videos need be?” Now, I wish we had a definite answer for you, but we don’t. Our answer to this questions is always: Your video should be as long as it needs to be an not a […]
How Often Should You Post on Social Media? The Modern Marketing Show, Episode 59
I’m sure you’ve wondered at one point or another if you’re sharing too much or too little on social media especially if you’re not seeing the amount of engagement you were hoping for. Which is why we want to provide some clarity on how often you should be posting to social media and explain the importance […]
3 Takeaways From Our First In-Person Workshop: The Modern Marketing Show, Episode 20
We recently held our very first in-person workshop at our Carlsbad, Ca HQ. We had a small group of retailers travel in from all over the country to participate with us. We want to share with you the three biggest takeaways that came out of the three-day workshop because we believe you can benefit from them […]