social to sale - Crystal Media

March 2, 2020 By Pauline Leave a Comment

The Guidance You Need to Build A Marketing Plan

I just so happened to join a 30-day guided workout challenge a week before Crystal started our Social to Sale 5-Day Challenge where you can build your social media strategy in 5 days. (If you haven’t joined yet, click here, it’s going on March 2nd-6th) and the theme of today’s blog, which was determined last month, was Guidance. Interesting timing. 🤔 So, I looked up the definition:

guid·ance/ˈɡīdəns/ noun 1.advice or information aimed at resolving a problem or difficulty, especially as given by someone in authority.

What does my workout challenge, our Social to Sale 5-day Challenge and marketing your retail store all have in common? All require work but with the right guidance, it can make that work feel easy. I believe guidance is so much more than the definition. Guidance encourages action, it saves time by taking the guesswork out, and it produces results. 👊🏼

If you have guidance and guidelines when creating your marketing plan, it doesn’t feel like a big, scary task, it all of a sudden feels more manageable and exciting. You’ll know where and how to start, you’ll be encouraged and supported, and you’ll see results. If I were to try to work out for 15 minutes a day on my own I’d 1.) be less likely to even do it 2.) waste time trying to figure out what exercises to do 3.) not do the workout correctly to see results. The same is true with your marketing plan.

So what are you waiting for? Join the Social to Sale 5-day Challenge now and get the game-changing guidance you need to build a successful marketing plan that works for your store.

Video of my workout:

via GIPHY

It’s undeniable that the Coronavirus has all of us thinking about how this will impact our lives and our businesses. It’s important to be prepared, and not scared. Our dear friends at WhizBang! Training created an awesome guide and video to help you prepare. You can get the guide/watch the video here: https://whizbangtraining.com/covid-19/. If you have any questions please don’t hesitate to ask. We’re all in this together and the Crystal Media team is here to support you however we can.

January 21, 2019 By Crystal Leave a Comment

The Top Social Media Mistake Made by Retailers: The Modern Marketing Show, Episode 78

There are several mistakes I see retailers making all the time, but the top social media mistake made by retailers is not having a social media plan. Having a set social media plan can make all the difference in the world. It’s going to keep you and your team accountable and ensure it’s getting done. So, keep reading to find out two simple ways you can overcome the top social media mistake mistake in 2019.

Watch the full episode:

Option #1: Set 1-3 SMART goals and then reverse engineer those goals to come up with your social media strategy. Remember, SMART goals are ones that are specific, measurable, achievable, relevant and timely. Then put those strategies into action by adding them to your marketing calendar. When we write things down the more likely they are to get done, so this step is crucial!

Option #2: Go through the full Social to Sale training course. This training walks you through step by step on how to create a profitable social media strategy. It’s about 5 hours long, so it will require you to set time aside to complete it. The best part is that it’s a included when you become a CM Insider. Click here to learn more about becoming a member!

As a busy business owner, it’s easy to push things, like your social media, to the back burner when things get busy – I know we’ve all been there! But, when you don’t plan, you plan to fail, so let’s commit to getting your social media plan started and set up for success in 2019.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

September 17, 2018 By Crystal Leave a Comment

Top Social to Sale Questions Answered: The Modern Marketing Show, Episode 63

One of the things you need to be doing today to help your business succeed is to be showing up on social media. This is where your customers are spending their time. They’re logging in every single day, multiple times a day. Which is why it’s crucial that you show up in their newsfeeds, and having a social media strategy is the key to making it happen. Social to Sale is our signature training course that walks you through how to set up a profitable social media strategy. So, whenever we open the doors we always have people emailing in or messaging us questions they have on the program.

Watch the full episode:

These are the top four questions we get asked about Social to Sale (watch the video for our answers):

#1: What is Social to Sale?

#2: How much time will it take to go through the entire training?

#3: I don’t have someone to help me with social, can you find this person? OR – can an employee go through this training?

#4: Will it work for me?

The doors to Social to Sale are currently open! We only open enrollment twice a year, so now’s the time to get in while you can. Click here to learn more!

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.