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Facebook Ads

Mar 27 2023

Using Lead Generation to Maximize Your Facebook Ads Strategy

Maximize your Facebook Ads Strategy

Lead Generation ads are a great tool in paid advertising on Facebook and Instagram for capturing user contact information that you can use for a specific purpose such as building your email list or generating leads for a specific item or collection of items. In basic terms, it’s an ad campaign designed to have users […]

Written by Steph Bechard · Categorized: Facebook Ads

Jan 02 2023

A Video Tip from Meta For The Facebook Algorithm

a video tip from meta

A lot of resources out there share what you should do to maximize the TikTok and Instagram algorithms, but today we wanted to give some love to the Facebook algorithm! Our social media strategists have recently done a deep dive into some suggestions Meta has for creating videos on Facebook.  One main takeaway? Include branding […]

Written by Steph Bechard · Categorized: Facebook Ads · Tagged: Digital Marketing, video tips

Oct 10 2022

The Top Ad to Run in Q4 for Social Media Success

Best Ads to Run for Social Media Success

Your holiday marketing plans are (hopefully) already in full swing. With all the hard work you’re putting into planning, creating, and executing all your content, are you making the most of it? The easiest way to get the word out, and achieve social media success, is our favorite Facebook and Instagram ad objective for the […]

Written by Jessica Austin · Categorized: Facebook Ads · Tagged: Ad Audiences, Engagement Ads, Facebook Ads Manager

May 09 2022

The Best-Performing Posts by Platform for Social Media Marketing

The Best Platforms for Social Media Marketing

YouTube, Facebook, Pinterest, Instagram, Twitter, SnapChat, Clubhouse, TikTok… the list goes on! In 2022, there’s no shortage of places to create and publish content. Small businesses have more ways than ever to reach new audiences and stay in touch with existing customers, but who has the time to consistently post to every platform that people […]

Written by Steph Bechard · Categorized: Facebook Ads, TikTok · Tagged: Best Social Media Marketing Platforms for Retailers, Best-Performing Posts by Platform for Social Media Marketing

Apr 18 2022

Ads Managers’ #1 Tip: How (and Why!) to Add Multiple Admins to Your Business Manager and Facebook Page

If they’re already in your Business Manager

Either of these sound familiar? You’re locked out of your Facebook page. Translation: You’re now locked out of your business page. Because you’re the only Admin on your business page, your page sits dormant as the days (or weeks) go by while you navigate the process of contacting Facebook to regain access. Your ad account […]

Written by Jessica Austin · Categorized: Facebook Ads · Tagged: Guide on how to add admin on your Facebook page, Helpful guides for retailers, Important Tips about Facebook's Business Manager

Mar 31 2022

What Advertisers Need To Know About ODAX, the New Facebook and Instagram Ad Objectives

New Facebook ad objectives tutorial for retailers

As ads get more complicated, the announcement of another change from Facebook might make you break out in a sweat. Especially when it comes with a fancy new name. But the recent rollout of ODAX (outcome-driven ad experiences)—an update to the current Facebook and Instagram ad objectives options—is actually a simplification (we promise!). Previously, there […]

Written by Jessica Austin · Categorized: Facebook Ads · Tagged: Facebook Advertising Updates, Helpful social media advertising tips, Important Facebook Updates for Retailers

Mar 07 2022

The Best Hashtags Strategy To Use On TikTok, Facebook and Instagram

Best Hashtags guide for retailers

Hashtags are an important tool in your social media toolbox to help you gain exposure for your brand. If the social media goal of “building awareness” is one of yours, a solid hashtag strategy will help you expand awareness and get in front of the people who are interested in learning and buying from you. […]

Written by Steph Bechard · Categorized: Facebook Ads, TikTok · Tagged: Best hashtags tips for retailers, Guide for choosing best hashtags for each social media platform, Hashtags best practices

Feb 28 2022

The (Important) Social Media Metrics To Track in 2022

Social media metrics for 2022

Figuring out which performance metrics to track for your content has become increasingly confusing. Many social media metrics are helpful for growing a community. Conversely, there are a lot of rumors about which ones define your post’s success (such as the number of Likes).  Retailers should have two main pillars of focus when it comes […]

Written by Steph Bechard · Categorized: Facebook Ads, TikTok · Tagged: Goal setting for retailers, Retailer's tools for future contest, Social media metrics guide for retailers

Jan 31 2022

Social Media 2022: The Number 1 Thing Every Retailer Needs to Know

Social Media 2022: The Number 1 Thing Every Retailer Needs to Know

One thing we can consistently expect from social media is for it to constantly change and shift. So it’s no wonder we constantly get asked how to grow a stagnant community—when all the things you used to do are no longer producing the results you’ve been used to seeing. A Crystal Media Insider told us […]

Written by Steph Bechard · Categorized: Facebook Ads, TikTok · Tagged: Retailer tips on social media in 2022, Social Media Marketing guide for 2022, Social media post ideas for retailers in 2022

Jan 24 2022

Your Social Media Marketing Strategy in 2022

Facebook and Instagram Shops

If 2022 is anything like the past couple of years, we’re in for a thriller. With each year comes new unknowns, new changes, and new growth. If there’s one thing you can count on, it’s that social media will continue evolving (and growing). There’s an overload of information out there, and it can be hard […]

Written by Madeline Goode · Categorized: Facebook Ads, TikTok · Tagged: Facebook and Instagram marketing in 2022, New features for your social media marketing strategies for 2022, social media marketing strategy for retailers

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