Social media challenges and new trends pop up all the time. It can be overwhelming to keep up and know what will work best for your business, that’s authentic to you. I would argue when it comes to marketing that authenticity is one of the most important elements. After all, people buy from people and […]
Retail Social Media Success
Is the right person managing your social media?
I talk to dozens of retailers every month about their social media strategy (or lack thereof) and when I ask “Who is currently managing your social media?” I often hear “I have this young employee…but I don’t really know if what she’s doing is working”. Does this sound like you? If so keep reading. It’s […]
Successful Social Media Strategies: How Eight Store Owners Are Doing it
Last week, the Crystal Media Team and I were thrilled to host our 2nd Annual Social Media Day. As a virtual event this year, we weren’t sure what to expect, but holy guacamole… It. Was. Epic. Picture over 200 retailers focused and engaged with us for over 5 hours, eagerly learning how to create successful […]
Creating Convenience 😁
This past week I presented my first Insider* training for July’s topic; Creating Convenience. Creating convenience is bringing ease to new and existing customers with digital and in-person tactics. With so many companies flooding social media trying to take advantage of the extra time consumers are spending online during the pandemic, strive to be a […]
Sharing the Social Media Love 💕
I thought I’d take a break from the usual how-to blog and take a minute to share the love. Unless you’ve been living under a rock (and I’m sure some of you wish you were 😉) I’m sure you’ve noticed an influx in “Good News” and funny posts. If I’m being honest my entire camera […]
3 Ways to Find New Customers with Facebook and Instagram – Webinar Replay
Welcome! Here’s where you can access the latest webinar replay, 3 Ways to Find New Customers on Facebook and Instagram. As a Social Edge member, you have endless access to this webinar! A great obstacle in many of our ways is time. Maybe you love everything on the webinar, and you think “once I have time, […]
3 Steps to Social Media Success in 2016 – Webinar Replay
Welcome! Here’s where you can access the latest webinar replay, 3 Steps to Social Media Success in 2016. This will be available until February 2nd, Social Edge members have endless access. I hope you found the webinar valuable. So many times I’ve seen retailers just like you have drastic success with consistent and committed effort […]
Set Yourself Up for Success in 2016
2016 will bring us a leap year, the summer Olympic Games, and plenty of changes on social media. The best way to handle these changes? Anticipate them. Knowledge is power when it comes to keeping up with social media changes, and luckily, it’s our job to make you as knowledgeable as possible. In this episode […]
How One Retailer Used Social Media to Build a Multi-Million Dollar Business
Hello from about 35,000 feet! I’m flying back to southern California after spending a few days at the Toronto Gift Show, where I was teaching retailers how to market online. I had a blast! I even had a Social Edge member come up to me and share the success she’s been having from what she’s […]