Did you know that Retail places 2nd in the top five industries to use Facebook Messenger to connect with people in 2017? Messaging gives people a direct line to your business, and with that comes a certain set of expectations – one of the most important being that they get a quick response back. But, with all the daily tasks that go into running a successful business, we can’t always be sitting in front of our computer screens ready to respond to an incoming message, which is why you need to have your Response Assistant turned on – think of it as your customer service secret weapon.
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Instant replies can let customers know that you will answer as soon as possible. They can also give more contact information, like the store phone number, in case the customer needs to reach you sooner. This ensures you’re providing a positive customer service experience for customers reaching out to you over Facebook.
Not quite sure how to find and turn on you Response Assistant? Follow the steps below:
- Go to your Facebook Page settings
- Go to Messaging
- Scroll down to Response Assistant
- Turn it on
- Customize message
You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.