Selling on social media is a powerful sales strategy for retailers. Research shows 80% of consumers will shop online ONLY this holiday season. Becoming a Crystal Media Insider member will help ensure you show up to those customers and continue to sell. Like store owner Kiersten Butler Stahl. She implemented what she learned as an […]
facebook marketing for retailers
3 Facebook Ads Tips for Retailers this Holiday Season
It’s that time! 🎄 Hopefully, you’ve been making your (marketing) list and checking it twice. ✔ Running Facebook and Instagram Ads are a great addition to any marketing plan, so we’re sharing 3 Facebook ads tips to help your holiday ads end the year on a high note. Budget Ads during the holidays are effective. […]
What You Can Do With The Facebook Pixel
In case you haven’t heard, the Facebook Pixel is magical! The Pixel can change your business- maybe even your life! But what IS it? To put it simply, the Pixel is a piece of code generated by Facebook that you insert into your website that tracks the people who visit your site. What you can […]
The Customer Service Secret Tool Right on Your Facebook Business Page: The Modern Marketing Show, Episode 68
Did you know that Retail places 2nd in the top five industries to use Facebook Messenger to connect with people in 2017? Messaging gives people a direct line to your business, and with that comes a certain set of expectations – one of the most important being that they get a quick response back. But, with all […]
How one retailer decreased her Facebook Ad cost by over 60%!: The Modern Marketing Show, Episode 66
We love sharing case studies and hope this one inspires you to take action with Facebook ads. We’ve said it a million times, if you’re posting on Facebook you need to be running ads and following best practices to optimize your budget. Watch the full episode: Exciting news! If you’re ready to take your Facebook and […]
Social Edge Episode 24: 3 Common Mistakes Retailers Make Using Facebook Ads
Facebook Ads are one of the best (if not the BEST tool) retailers can use for their business. If you follow along with Social Edge, it’s not surprise we are always pushing our audience to use them. However hard we push, there are still so many retailers not taking full advantage of ads. I understand […]
Crystal Media Live Episode 16: Does Facebook Work?
Does Facebook work for your store marketing? Does it help you grow your business? The truth is social media can be hard to track results. Retailers often find themselves wondering, is social media actually doing anything for my business?” But tracking traditional forms of advertising, like radio, print and tv ads can be difficult too. […]
Crystal Media Live Episode 15: Facebook Groups – an advantage and disadvantage
You probably have heard about Facebook Groups or may even be part of some yourself, but have you ever considered creating a group for your business? Groups are a great way to connect with people who share similar interests or to be more involved in things you’re passionate about locally or even globally. One advantage […]
Crystal Media Live Episode 14: How Often Should You Post on Social Media?
If you ever find yourself questioning if how often you’re posting to your social media sites is enough, don’t worry! You’re not alone. One of the most common questions asked by retailers, if not the number one question is: “How many times a week should we post to social media?” With a specific focus on […]
Crystal Media Live Episode 12: 4 Tips for Better Facebook Marketing
Are you taking advantage of all the Facebook features that are available to you? Chances are, you’re not. That is why this week’s episode of Crystal Media Live focuses on 4 quick and easy ways you can better use Facebook to market your business online. These four tips focus on making sure you’re using the […]