This is one our of favorite days of the year because doors to Social to Sale are officially open! We only open enrollment twice a year, so now’s the time to enroll in our signature training course while you can. Social to Sale is simple social media training that helps retailers save time and increase […]
social media marketing
Top 3 Social Media Questions We Get Asked on the Road: The Modern Marketing Show, Episode 61
We just wrapped up a busy summer show and conference season at the beginning of this month. While at these shows, we get asked a lot of the same questions about social, so we felt like sharing with you the top 3 social media questions we get asked (and our answers!) while on the road […]
How Long Should Your Videos Be on Social?: The Modern Marketing Show, Episode 60
The question we get asked most when it comes to using video on social is “How long do my videos need be?” Now, I wish we had a definite answer for you, but we don’t. Our answer to this questions is always: Your video should be as long as it needs to be an not a […]
How Often Should You Post on Social Media? The Modern Marketing Show, Episode 59
I’m sure you’ve wondered at one point or another if you’re sharing too much or too little on social media especially if you’re not seeing the amount of engagement you were hoping for. Which is why we want to provide some clarity on how often you should be posting to social media and explain the importance […]
3 Facebook and Instagram Ad Updates: The Modern Marketing Show, Episode 57
Facebook is always making changes. We’re going to share with you three changes to ads and the Ads manager platform and tools that are coming. Watch full episode: Quick Recap: Partner categories in Detailed Targeting are being removed. This includes retail purchase behaviors, so no more 3rd party information. New updates to the creative tools […]
Super Simple Instagram Tip to Help Save Time: The Modern Marketing Show, Episode 55
While at the Retail Success Summit, an attendee came up to the Social Edge table and asked us a question. It wasn’t related to social media or marketing strategy, but it was about the functionality of the Instagram App itself. Now, to us, this was a pretty basic question. Then it dawned on us that we […]
See What An Insider Did to Get 5x as Many Leads in One Day: The Modern Marketing Show, Episode 21
Here at Social Edge, we strive to help independent retailers see success through social media by implementing tried and true strategies. In this case study and success story sent in from a Social Edge Insider, Heather Waits, Owner of Bloomtastic Florist in Columbus, OH, you’ll learn how she used a Facebook Ad to reach one […]
Two (Fun) Tips to Increase Your Email Engagement: The Modern Marketing Show, Episode 19
Are you currently using email to market your business? We want to know because email is still one of the most effective ways to market your business, and if you don’t already have an email list I highly suggest you start one now. Although email open rates have been on the decline since it was first […]
The 3 Best Questions to Ask Before Working With an Influencer: The Modern Marketing Show, Episode 18
Influence Marketing is such a hot topic right now. Big, global brands to local brick-and-mortar business are all trying to take advantage of the power Influencers have in the purchasing behaviors of today’s consumers. Just how powerful are they? 71% of consumers are more likely to make a purchase based on a social media reference. Plus, […]
How to Boost Your Sales in June (September & December): The Modern Marketing Show, Episode 17
Do you have a lot of excess inventory that you need to get rid of? Are you close to reaching your sales goal for the month but need something to get more customers through the door? Well, I have just the thing you need to help drive traffic through your doors and to help meet your sales […]