There are several mistakes I see retailers making all the time, but the top social media mistake made by retailers is not having a social media plan. Having a set social media plan can make all the difference in the world. It’s going to keep you and your team accountable and ensure it’s getting done. […]
goal setting
Evaluating Value vs. Complexity to Create Winning Strategies for Success: The Modern Marketing Show, Episode 77
It’s the new year and it’s time to start planning your marketing for 2019. I wanted to share with you an exercise we do at my company. I like to call it evaluating value vs. complexity. This is a great starting place to determine your SMART goals and using them to reverse engineer your marketing plan. […]
The Modern Marketing Show, Episode 1: SMART Goals and Your Social Media Strategy
January is always a time to reflect on the past year and to turn your focus to the year ahead. Goal setting is a great way to keep yourself accountable which is why we’re going to be talking about SMART goals, why they’re important and how you can reverse engineer them in order to build […]