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social media tips

Oct 03 2022

2022 Marketing Trends from the Holiday Marketing Workshop

Seasonal borders 2022 marketing trends

In early September 2022, we hosted our annual Holiday Marketing Workshop for our Insider members and shared strategies, content ideas, and step-by-step instructions on how to maximize marketing efforts in Q4. Our Insiders loved the content and many notes were taken throughout the two-day event! I wanted to share 5 takeaways from the Holiday Marketing […]

Written by Steph Bechard · Categorized: Digital Marketing · Tagged: content ideas, social media tips

Jun 06 2022

How to Get on The Good Side of The Social Media Algorithm

How to Get on The Good Side of The Social Media Algorithm

Today, we’re explaining the ins (and the outs) of the almighty algorithm. The algorithm is very similar to the popular kid in high school. Show up for it, give it compliments, and do what it likes for the algorithm to be nice to you. Unfortunately, just like most high school students, the algorithm changes its […]

Written by Steph Bechard · Categorized: Algorithm · Tagged: Facebook Algorithm, Instagram Algorithm, social media tips

May 23 2022

The 2022 Top Social Trends for Retailers

The 2022 Top Social Trends for Retailers

Back in the early days of social media, a single image post of just about anything would suffice as quality content. Well, it’s probably been about a decade since that was a successful way to grow on social media. Now, retailers have to put in a little more work to gain the confidence and attention […]

Written by Steph Bechard · Categorized: General Business Tips · Tagged: social media tips

Nov 30 2020

3 Ways to Be Authentic to Yourself Online

social media challenges - being authentic online

Social media challenges and new trends pop up all the time. It can be overwhelming to keep up and know what will work best for your business, that’s authentic to you. I would argue when it comes to marketing that authenticity is one of the most important elements. After all, people buy from people and […]

Written by pauline blasetti · Categorized: Retail Social Media Success · Tagged: retail marketing tips, social media for retailers, social media strategy, social media tips

Jul 23 2020

Successful Social Media Strategies: How Eight Store Owners Are Doing it

Successful Social Media Strategies

Last week, the Crystal Media Team and I were thrilled to host our 2nd Annual Social Media Day. As a virtual event this year, we weren’t sure what to expect, but holy guacamole… It. Was. Epic. Picture over 200 retailers focused and engaged with us for over 5 hours, eagerly learning how to create successful […]

Written by Crystal · Categorized: Retail Social Media Success · Tagged: Social Media, social media day, social media for retailers, social media marketing, social media success, social media tips

Jul 13 2020

Content Planning: Push through the clutter and engage your audience!

Follow these content planning tips to intrigue and engage your audience

Content: It’s what makes or breaks your social media. If you aren’t posting quality content that your audience wants to see, your business could get lost in the chaos and noise that floods all the social platforms. That’s why content planning is crucial to your business’s success on socials. Below I’ll share some tips on […]

Written by Madeline Goode · Categorized: General Business Tips · Tagged: content planning for social media, Content planning tips, social media tips, social media tips for retailers

Jun 10 2019

One Tip to Optimize Social Profiles to Show Up in Google Search

One Tip to Optimize Social Profiles to Show Up in Google Search

Today, I want to go back to basics and talk about your social media profiles. A much more significant topic than you might think. So let’s jump right in to today’s tip. Quick question. When’s the last time you updated your social media Abouts and Bios? If you’re like most, it’s probably been awhile. Or […]

Written by Crystal · Categorized: Google, Local Listings · Tagged: show up in google searches, social media tips

Jan 21 2019

The Top Social Media Mistake Made by Retailers: The Modern Marketing Show, Episode 78

There are several mistakes I see retailers making all the time, but the top social media mistake made by retailers is not having a social media plan. Having a set social media plan can make all the difference in the world. It’s going to keep you and your team accountable and ensure it’s getting done. […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: goal setting, retail social media marketing, smart goals, social media marketing, social media marketing strategy, social media plan, social media planning, social media tips, social to sale, The Modern Marketing Show

Oct 15 2018

7 How-To’s For Holiday Season Videos That Pop: The Modern Marketing Show, Episode 67

You’ve heard me say it a million times but video is one of the best tools you can use to market your business online. Now, with the holidays just around the corner (yes, we said it), we want to ensure you’re set up for total scroll-stopping video success on your social media right from your smartphone. Here’s […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: holiday retail marketing, holiday video marketing, retail videos, social edge, social media marketing, social media tips, The Modern Marketing Show, video, Video Marketing, video tips

Oct 08 2018

How one retailer decreased her Facebook Ad cost by over 60%!: The Modern Marketing Show, Episode 66

We love sharing case studies and hope this one inspires you to take action with Facebook ads. We’ve said it a million times, if you’re posting on Facebook you need to be running ads and following best practices to optimize your budget.  Watch the full episode: Exciting news! If you’re ready to take your Facebook and […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: facebook, facebook ads, facebook marketing, facebook marketing for retailers, social advertising, social media marketing, social media tips, stand out from competition, The Modern Marketing Show

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