Social media challenges and new trends pop up all the time. It can be overwhelming to keep up and know what will work best for your business, that’s authentic to you. I would argue when it comes to marketing that authenticity is one of the most important elements. After all, people buy from people and […]
social media tips
Successful Social Media Strategies: How Eight Store Owners Are Doing it
Last week, the Crystal Media Team and I were thrilled to host our 2nd Annual Social Media Day. As a virtual event this year, we weren’t sure what to expect, but holy guacamole… It. Was. Epic. Picture over 200 retailers focused and engaged with us for over 5 hours, eagerly learning how to create successful […]
Content Planning: Push through the clutter and engage your audience!
Content: It’s what makes or breaks your social media. If you aren’t posting quality content that your audience wants to see, your business could get lost in the chaos and noise that floods all the social platforms. That’s why content planning is crucial to your business’s success on socials. Below I’ll share some tips on […]
One Tip to Optimize Social Profiles to Show Up in Google Search
Today, I want to go back to basics and talk about your social media profiles. A much more significant topic than you might think. So let’s jump right in to today’s tip. Quick question. When’s the last time you updated your social media Abouts and Bios? If you’re like most, it’s probably been awhile. Or […]
The Top Social Media Mistake Made by Retailers: The Modern Marketing Show, Episode 78
There are several mistakes I see retailers making all the time, but the top social media mistake made by retailers is not having a social media plan. Having a set social media plan can make all the difference in the world. It’s going to keep you and your team accountable and ensure it’s getting done. […]
7 How-To’s For Holiday Season Videos That Pop: The Modern Marketing Show, Episode 67
You’ve heard me say it a million times but video is one of the best tools you can use to market your business online. Now, with the holidays just around the corner (yes, we said it), we want to ensure you’re set up for total scroll-stopping video success on your social media right from your smartphone. Here’s […]
How one retailer decreased her Facebook Ad cost by over 60%!: The Modern Marketing Show, Episode 66
We love sharing case studies and hope this one inspires you to take action with Facebook ads. We’ve said it a million times, if you’re posting on Facebook you need to be running ads and following best practices to optimize your budget. Watch the full episode: Exciting news! If you’re ready to take your Facebook and […]
Top 3 Social Media Questions We Get Asked on the Road: The Modern Marketing Show, Episode 61
We just wrapped up a busy summer show and conference season at the beginning of this month. While at these shows, we get asked a lot of the same questions about social, so we felt like sharing with you the top 3 social media questions we get asked (and our answers!) while on the road […]
How Long Should Your Videos Be on Social?: The Modern Marketing Show, Episode 60
The question we get asked most when it comes to using video on social is “How long do my videos need be?” Now, I wish we had a definite answer for you, but we don’t. Our answer to this questions is always: Your video should be as long as it needs to be an not a […]
How Often Should You Post on Social Media? The Modern Marketing Show, Episode 59
I’m sure you’ve wondered at one point or another if you’re sharing too much or too little on social media especially if you’re not seeing the amount of engagement you were hoping for. Which is why we want to provide some clarity on how often you should be posting to social media and explain the importance […]