social media tips Archives

January 21, 2019 By Crystal Leave a Comment

The Top Social Media Mistake Made by Retailers: The Modern Marketing Show, Episode 78

There are several mistakes I see retailers making all the time, but the top social media mistake made by retailers is not having a social media plan. Having a set social media plan can make all the difference in the world. It’s going to keep you and your team accountable and ensure it’s getting done. So, keep reading to find out two simple ways you can overcome the top social media mistake mistake in 2019.

Watch the full episode:

Option #1: Set 1-3 SMART goals and then reverse engineer those goals to come up with your social media strategy. Remember, SMART goals are ones that are specific, measurable, achievable, relevant and timely. Then put those strategies into action by adding them to your marketing calendar. When we write things down the more likely they are to get done, so this step is crucial!

Option #2: Go through the full Social to Sale training course. This training walks you through step by step on how to create a profitable social media strategy. It’s about 5 hours long, so it will require you to set time aside to complete it. The best part is that it’s a included when you become a CM Insider. Click here to learn more about becoming a member!

As a busy business owner, it’s easy to push things, like your social media, to the back burner when things get busy – I know we’ve all been there! But, when you don’t plan, you plan to fail, so let’s commit to getting your social media plan started and set up for success in 2019.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

October 15, 2018 By Crystal Leave a Comment

7 How-To’s For Holiday Season Videos That Pop: The Modern Marketing Show, Episode 67

You’ve heard me say it a million times but video is one of the best tools you can use to market your business online. Now, with the holidays just around the corner (yes, we said it), we want to ensure you’re set up for total scroll-stopping video success on your social media right from your smartphone. Here’s our list of camera basics for flawless filming. Think of this as your video cheat sheet!

Watch the full episode:

#1: Wipe the camera lens -You won’t believe how often we hear, “My videos are always so blurry!”. And all because the lens was a little dirty.

#2: Use natural light – Good lighting is key to getting a good quality video, but if your store doesn’t have tons of natural light you can always use a lighting kit.

#3: Test for background noise – Always be sure your audience can hear what you’re saying. The juicy details of your new products or upcoming events are important! If the audio is hard to hear, try using a mic.

#4: Make sure your camera settings are set to HD – Filming your videos in high definition makes for a better viewing experience for anyone watching. We recommend always having it set to 1080p HD at 60fps (both on iPhone and Android devices).

#5: Always lock your face – Locking the camera’s focus on your face allows the camera to always keep you in focus even if you’re moving around the store.

#6: Be prepared – No need to script out word-for-word what you’re going to say but make note of your important points to keep you on track and ensure your audience doesn’t miss a thing.

And last but not least….

#7: SMILE! – It’s natural to feel nervous or uncomfortable on camera. The best nerve-calming remedy is to throw a smile on before hitting the record button. Plus, a smile helps create a friendly environment that’ll catch your viewers’ attention.

So let’s start increasing our camera confidence! With more practice creating videos now, you’ll be a pro by the time November and December roll around!

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

October 8, 2018 By Crystal Leave a Comment

How one retailer decreased her Facebook Ad cost by over 60%!: The Modern Marketing Show, Episode 66

We love sharing case studies and hope this one inspires you to take action with Facebook ads. We’ve said it a million times, if you’re posting on Facebook you need to be running ads and following best practices to optimize your budget.

Watch the full episode:

Exciting news! If you’re ready to take your Facebook and Instagram Ads to the next level or get started with your first ad we’re hosting a live (online) Facebook and Instagram Ads Masterclass starting on October 16th. You can learn more about this two 90-minute session masterclass, here.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

August 27, 2018 By Crystal Leave a Comment

How Long Should Your Videos Be on Social?: The Modern Marketing Show, Episode 60

The question we get asked most when it comes to using video on social is “How long do my videos need be?” Now, I wish we had a definite answer for you, but we don’t. Our answer to this questions is always: Your video should be as long as it needs to be an not a second longer.

Watch the full episode:

The length of the video doesn’t matter, as long as the quality of the content is valuable. If you need five, ten or even twenty minutes to share the information with your audience then that’s fine! You want it to be as valuable to the viewer as possible.

Video is just one part of your social strategy. Do you need help setting up a social media strategy or can improve the one you already have? Let us help you with that!

We’re opening enrollment to our Social to Sale training course next month – it only happens twice a year! Join the waitlist here.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.