With an increase in technological advancement comes an abundance of people spending mass amounts of time online, specifically on social media. There are more than 1.6 BILLION active users on Facebook and more than 500 MILLION users on Instagram each day. For these reasons alone, it is so crucial to have your business page represented […]
how to increase engagement on social media
Facebook Video Captions: Why You Should Do It
I don’t think anyone is debating the success of using video as a BIG part of your social media marketing strategy, but if you are, check out these stats from Facebook and multiple publishers… Over 4 billion video views happen on Facebook every day 📹 65% of Facebook video views are viewed on mobile 📲 […]
Use In-Store Signage to Keep Customers Coming Back
It might sound funny coming from someone that will tell you if you don’t show up online you don’t exist, but the truth is, in-store signage (especially through the holidays) plays an integral role in your business as well. Your store is about to be packed and (hopefully) have more customers than usual. Even better, […]
How Contests Can Help You Cut Through The Clutter
We all want our social media strategy to shine right? 🌟 Today’s cluttered feeds and constant algorithm changes can cause uncertainty about this. We’re always getting asked a) How can I tell if my social is working? and b) How can I get more in-store traffic? A contest! Why? You can achieve any marketing goal […]
Get More Likes, Comments and Action from Instagram Followers: The Modern Marketing Show, Episode 83
Businesses are finding that Instagram is a great place to connect with your customers online as it continues to become more popular. Many retailers are noticing their engagement has been dropping. Many accounts have even started sharing a viral post asking their followers to like or comment on it to ensure their posts are being […]
Take A Poll
When using social media to market your store, focus on engaging your audience by posting things they’ll respond to, things that will get them to like, comment, share, repin, retweet, etc. After researching 100’s of types of posts published by retailers; big and small, I’ve found that taking a poll is one of the best […]
