Christmas is 2 weeks away 😱 and, for some, that means one thing: It’s time to START shopping! The good news? While these last-minute customers might be stressed out, you have the chance to save the day. Stores are about to get slammed with crazed consumers, so I want to give you 3 Facebook Live […]
holiday marketing tips
3 Tips to Drive Sales This Holiday
Happy December! One month to go and then we’re on to the next decade! Phew. Are you ready?! Before we ring in the New Year, let’s make sure your cash register is ringing this holiday season. Here are 3 of my favorite tips to help! Post a Story on Instagram each day. Ok, ok… Before […]
Tips to Draw in Last-Minute Holiday Shoppers: The Modern Marketing Show, Episode 76
Christmas Eve is next week, can you believe it? We’re in the homestretch of the 2018 holiday season. If your customers are anything like some of the Social Edge HQers, they’ve waiting until the last minute to get their holiday shopping done. So, we’re sharing some quick tips to help optimize your social content to […]
Create a Consistent Brand and Experience: The Modern Marketing Show, Episode 69
Branding isn’t just for big-box retailers. As a brick-and-mortar retailer, you should be working towards building your brand too. Below are the top three reasons why having a strong brand identity is important for your business. Watch the full episode: Reason #1: A strong brand improves recognition. Everything from your fonts, colors, and logos should work […]
Social Edge Live, Episode 32: Facebook Ads Made Easy Plus Tips For Success
It’s not a secret that Facebook Ads can be one of the best tools small businesses can use to grow their businesses online. When done the right way they can even increase sales and engagement online and offline. But they’re time-consuming, technical, and can we hard to learn/understand which is why Social Edge can help […]
Social Edge Live, Episode 31: Holiday Gift Guides for Everyone in Your Life
The countdown to Christmas is on and it’ll be here before you know it. The hustle and bustle of malls and shopping centers is a common sight to see this time of year. People are out looking for the perfect gift for those important people in their life – which can be completely overwhelming! Most […]
Social Edge Live, Episode 29: Your Ultimate Holiday Survival Guide
As you’re gearing up for the holiday season, and the busiest shopping weekend of the year, there’s so much to think about! To help ease your stress we came up with the Ultimate Holiday Survival Guide so you can get through Thanksgiving weekend without a hitch plus the rest of the 2017 holiday season. Check out our […]
7 Tricks to Steal from the Big Box Stores This Holiday Season
You may still be clinging to summer, but as a retailer, you know that the holidays are creeping up on us. While the holidays are a time of love, friendship, family, and good will, they are also a time of chaos and overtime — especially for small business owners. While you may sometimes look at […]
10 Quick Social Media Holiday Marketing Tips
1. Schedule Directly on Facebook Viral Tag for Pinterest and/or Twitter (14-day free trial, afterwards plans start at $29/month) HootSuite for Twitter At the moment, you cannot schedule on Instagram, you must post in real time. 2. Use Facebook Ads Like Ad targeting your email database, website visitors, competitor and local pages Promoted Posts (not boosting!) […]
Three Holiday Marketing Tips
This post kicks off the next 5 weeks of blogs that will be filled with holiday marketing tips, campaigns and ways to use social media during this busy, and wonderful time of year to help make this the most successful season yet. Let’s dive right in with these holiday marketing tips: 1. Ask for email […]