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General Business Tips

May 23 2022

The 2022 Top Social Trends for Retailers

The 2022 Top Social Trends for Retailers

Back in the early days of social media, a single image post of just about anything would suffice as quality content. Well, it’s probably been about a decade since that was a successful way to grow on social media. Now, retailers have to put in a little more work to gain the confidence and attention […]

Written by Steph Bechard · Categorized: General Business Tips · Tagged: social media tips

Apr 11 2022

Retail Business Tips from Toy Store Owner Michelle Smith

Retail Business Tips from Toy Store Owner Michelle Smith

Prefer to listen? Here you go! And be sure to subscribe and leave a review on Apple here. I had the opportunity to sit down and have a great conversation about business with Michelle Smith, the owner of Piccolo Mondo Toys—an Oregon-based toy store with three locations and a website. Michelle built her business from […]

Written by Crystal · Categorized: General Business Tips · Tagged: Goal setting tips for retailers, Growing your business, Retail business tips for small business owners

Feb 14 2022

The 10 Highest-Impact Marketing Ideas for Retailers from EVOLVE 2022

Feb 7th Blog Image

Talk. About. Eventful! If you were able to join us for any of the powerful 3 days at EVOLVE 2022 last week, you know what I mean. Each day was jam-packed with invaluable marketing information for retailers; each session stuffed with a-ha moments. And deciding what makes it to your to-do list, likely the most […]

Written by Robin Rodig · Categorized: General Business Tips · Tagged: Evolve 2022 takeaways, Marketing Ideas from Evolve 2022, Marketing tips for retailers from Evolve 2022

Jan 03 2022

The Future of Retail: Cryptocurrency, NFTs and the Metaverse

Future of retail: A perspective from Crystal

In 2007, I got a job at a startup technology company. My main responsibilities were to market our newly launched website at events we were attending across the country. I was fresh out of college and didn’t have a lot of experience, so I started researching the best way to market (especially since we had […]

Written by Crystal · Categorized: General Business Tips · Tagged: CM's perspective for the future of retail, Evolving to stay in business, Future of retail for small business owners

Sep 13 2021

5 Ways To Generate More Customer Reviews

Ways To Generate More Customer Reviews for Retailers

We all know how important customer reviews are in making our purchase decisions nowadays. In fact, according to a survey,* 91% of the respondents aged 18-34 years old trust reviews posted online as much as personal recommendations. Also, 93% of consumers say that online reviews had an impact on their purchase decisions. As local business […]

Written by Erick Sapalaran · Categorized: General Business Tips · Tagged: Helpful ways on generating reviews for your small business, Strategies on generating reviews as a retailer, Tips on Generating Reviews for Retailers

May 31 2021

Crystal Uncorked: Brick-and-Mortar Business In the E-Commerce World with Josh Orr

Crystal Uncorked: Brick-and-Mortar Business In the E-Commerce World with Josh Orr

Sharing from Crystal Uncorked!  On episode 12 of the Crystal Uncorked podcast, I had the chance to interview Josh Orr, the owner of Streamline Retail.  When so many businesses were considered non-essential last year, many business owners turned to Josh Orr to finally help them get online and continue to reach their customers. Like it […]

Written by Crystal · Categorized: General Business Tips · Tagged: E-commerce for small retailers, Online shopping for small business owners, Shopify for brick and mortar retailers

Mar 29 2021

3 Time Management Tips for Small Business Owners

3 Time Management Tips for Small Business Owners

As small business owners, you’re always looking for ways to save time. If you’re reading this, you’re likely a busy retailer with a mile-long to-do list. Here are my favorite 3 time management tips for small business owners (plus a bonus tip 😉 ). I’ll keep this short and honest. Nothing I’m going to share […]

Written by pauline blasetti · Categorized: General Business Tips · Tagged: Business tips for retailers, Effective time management for retailers, time management tips for small business owners

Feb 15 2021

Our First Marketing and Social Media Summit – 5 Takeaways!

Our First Marketing and Social Media Summit For Retailers

This past week, Crystal Media hosted its first-ever, virtual conference. Something Crystal has dreamed of for YEARS. 🎉 Well, it finally happened and we couldn’t be happier with how it went! With 7 amazing guest speakers, the expert team at Crystal Media, over 400 presentation slides, and Crystal at the top of her game, we […]

Written by Steph Bechard · Categorized: General Business Tips · Tagged: Insider Summit for Retailers, Marketing and Social Media for Retailers, Social Marketing tips for retailers

Nov 23 2020

3 Meaningful Ways to Thank Your Customers This Season

holiday marketing thank you

With the Thanksgiving holiday upon us, this is the perfect time of year to express gratitude to your customers. Day in and day out. From the most loyal to the brand new. The support and patronage of your customers is the lifeblood of your business. Why not take some time this season to share a […]

Written by Robin · Categorized: General Business Tips · Tagged: Holiday Marketing, outstanding customer service, social media tips for retailers, why customer service matters

Sep 21 2020

3 Easy Ways to Increase Your Customer Engagement

Instagram Story Tips

If you’re like most retailers, chances are that one of your favorite things about being a business owner is your customers. Helping them find just the right item. Sharing with them new items you know they’ll love. Appreciating their interest in your store and experience. Building relationships in your community. Sound about right? Thankfully, as […]

Written by Robin · Categorized: General Business Tips · Tagged: how to increase customer engagement, social media marketing tips for retailers, social media tips for retailers

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