Back in the early days of social media, a single image post of just about anything would suffice as quality content. Well, it’s probably been about a decade since that was a successful way to grow on social media. Now, retailers have to put in a little more work to gain the confidence and attention […]
General Business Tips
Retail Business Tips from Toy Store Owner Michelle Smith
Prefer to listen? Here you go! And be sure to subscribe and leave a review on Apple here. I had the opportunity to sit down and have a great conversation about business with Michelle Smith, the owner of Piccolo Mondo Toys—an Oregon-based toy store with three locations and a website. Michelle built her business from […]
The 10 Highest-Impact Marketing Ideas for Retailers from EVOLVE 2022
Talk. About. Eventful! If you were able to join us for any of the powerful 3 days at EVOLVE 2022 last week, you know what I mean. Each day was jam-packed with invaluable marketing information for retailers; each session stuffed with a-ha moments. And deciding what makes it to your to-do list, likely the most […]
The Future of Retail: Cryptocurrency, NFTs and the Metaverse
In 2007, I got a job at a startup technology company. My main responsibilities were to market our newly launched website at events we were attending across the country. I was fresh out of college and didn’t have a lot of experience, so I started researching the best way to market (especially since we had […]
5 Ways To Generate More Customer Reviews
We all know how important customer reviews are in making our purchase decisions nowadays. In fact, according to a survey,* 91% of the respondents aged 18-34 years old trust reviews posted online as much as personal recommendations. Also, 93% of consumers say that online reviews had an impact on their purchase decisions. As local business […]
Crystal Uncorked: Brick-and-Mortar Business In the E-Commerce World with Josh Orr
Sharing from Crystal Uncorked! On episode 12 of the Crystal Uncorked podcast, I had the chance to interview Josh Orr, the owner of Streamline Retail. When so many businesses were considered non-essential last year, many business owners turned to Josh Orr to finally help them get online and continue to reach their customers. Like it […]
3 Time Management Tips for Small Business Owners
As small business owners, you’re always looking for ways to save time. If you’re reading this, you’re likely a busy retailer with a mile-long to-do list. Here are my favorite 3 time management tips for small business owners (plus a bonus tip 😉 ). I’ll keep this short and honest. Nothing I’m going to share […]
Our First Marketing and Social Media Summit – 5 Takeaways!
This past week, Crystal Media hosted its first-ever, virtual conference. Something Crystal has dreamed of for YEARS. 🎉 Well, it finally happened and we couldn’t be happier with how it went! With 7 amazing guest speakers, the expert team at Crystal Media, over 400 presentation slides, and Crystal at the top of her game, we […]
3 Meaningful Ways to Thank Your Customers This Season
With the Thanksgiving holiday upon us, this is the perfect time of year to express gratitude to your customers. Day in and day out. From the most loyal to the brand new. The support and patronage of your customers is the lifeblood of your business. Why not take some time this season to share a […]
3 Easy Ways to Increase Your Customer Engagement
If you’re like most retailers, chances are that one of your favorite things about being a business owner is your customers. Helping them find just the right item. Sharing with them new items you know they’ll love. Appreciating their interest in your store and experience. Building relationships in your community. Sound about right? Thankfully, as […]