Don’t let important emails get stuck in your spam folder! We’ll walk you through how to Whitelist important email addresses to ensure they land in your inbox. Every email provider has its own process of whitelisting so we added all major email providers below that you can use as a reference: Gmail 1. Click the […]
General Business Tips
Crystal’s Top 5 Leadership Book Recommendations
As the cooler weather rolls in and we’re spending more time indoors, we thought it fitting to share some book recommendations chosen specifically for business owners and entrepreneurs. Whether reading is a part of your daily routine or a nice way to wind down at the end of the week, there are many benefits to […]
5 Tips For Blending Work and Travel!
I started working for Crystal Media in December of 2019. At the time, I’d never really known anyone who worked remotely (me in Vancouver, BC and the company in San Diego), and quickly grew accustomed to meeting with the team online, communicating through email, and never seeing my co-workers beyond what the Zoom frame allows. […]
The 2022 Top Social Trends for Retailers
Back in the early days of social media, a single image post of just about anything would suffice as quality content. Well, it’s probably been about a decade since that was a successful way to grow on social media. Now, retailers have to put in a little more work to gain the confidence and attention […]
Retail Business Tips from Toy Store Owner Michelle Smith
Prefer to listen? Here you go! And be sure to subscribe and leave a review on Apple here. I had the opportunity to sit down and have a great conversation about business with Michelle Smith, the owner of Piccolo Mondo Toys—an Oregon-based toy store with three locations and a website. Michelle built her business from […]
The 10 Highest-Impact Marketing Ideas for Retailers from EVOLVE 2022
Talk. About. Eventful! If you were able to join us for any of the powerful 3 days at EVOLVE 2022 last week, you know what I mean. Each day was jam-packed with invaluable marketing information for retailers; each session stuffed with a-ha moments. And deciding what makes it to your to-do list, likely the most […]
The Future of Retail: Cryptocurrency, NFTs and the Metaverse
In 2007, I got a job at a startup technology company. My main responsibilities were to market our newly launched website at events we were attending across the country. I was fresh out of college and didn’t have a lot of experience, so I started researching the best way to market (especially since we had […]
5 Ways To Generate More Customer Reviews
We all know how important customer reviews are in making our purchase decisions nowadays. In fact, according to a survey,* 91% of the respondents aged 18-34 years old trust reviews posted online as much as personal recommendations. Also, 93% of consumers say that online reviews had an impact on their purchase decisions. As local business […]
Crystal Uncorked: Brick-and-Mortar Business In the E-Commerce World with Josh Orr
Sharing from Crystal Uncorked! On episode 12 of the Crystal Uncorked podcast, I had the chance to interview Josh Orr, the owner of Streamline Retail. When so many businesses were considered non-essential last year, many business owners turned to Josh Orr to finally help them get online and continue to reach their customers. Like it […]
3 Time Management Tips for Small Business Owners
As small business owners, you’re always looking for ways to save time. If you’re reading this, you’re likely a busy retailer with a mile-long to-do list. Here are my favorite 3 time management tips for small business owners (plus a bonus tip 😉 ). I’ll keep this short and honest. Nothing I’m going to share […]