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Facebook and Instagram Ads

Dec 07 2020

3 Holiday Facebook and Instagram Ads You Can Pull Together Last Minute

facebook and instagram ads for a gift guide

Hopefully, you’re nearing the end of your holiday marketing push! 👏 Starting early, especially this year (thanks 2020 🤦), was a must. But with a few weeks still to go, there are a few ways to make the most of your holiday efforts. Here are 3 types of Facebook and Instagram Ads you can get […]

Written by Jessica Austin · Categorized: Facebook Ads, Holiday Marketing · Tagged: Facebook and Instagram Ads, Holiday Marketing, holiday marketing for retailers, retail social media marketing, social media marketing

Sep 30 2019

5 Tips to Maximize Your Instagram Ads

If you are already running Facebook ads, chances are you’re running Instagram ads as well. Facebook owns Instagram, and Ads Manager is the platform for both. By default, ads created through Ads Manager run to IG. However, as Instagram continues to grow in both users and significance to marketers, now is the time to give […]

Written by Jessica Austin · Categorized: Instagram Ads · Tagged: advertising Instagram posts, Facebook and Instagram Ads, instagram ad tips, Instagram Ads, instagram ads for retailers, instagram advertising

Jun 24 2019

All About Ads Audiences

Earlier this month, I asked our Insiders about their biggest roadblocks when it comes to running their Facebook Ads. The answers are in! It turns out that determining which audiences to use, and building those audiences, causes the most headaches. Which audiences should you be using? How many different ones are out there? To give […]

Written by Jessica Austin · Categorized: Facebook · Tagged: ads strategy, facebook ad audiences, facebook ads, Facebook Ads Management, facebook ads training for retailers, Facebook and Instagram Ads, find your customers with facebook ads, how to use facebook ads

Feb 18 2019

How Three Retailers are Driving Traffic and Sales with Facebook Ads: The Modern Marketing Show, Episode 82

Are you using any kind of social advertising? If not, then you should be! Running Facebook ads is one of the most cost-effective ways to drive traffic directly to your store. We manage ads for a handful of retailers and the results they are seeing are amazing. They’re selling more product and spending less money […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: ads strategy, Facebook Ads Management, Facebook and Instagram Ads, marketing a local business using facebook ads, social ads, social advertising, The Modern Marketing Show, using facebook ads to sell products

Nov 05 2018

Stop Hitting Boost Start Seeing Results With Facebook Ad Campaigns: The Modern Marketing Show, Episode 70

We had 100’s of retailers register for our Facebook and Instagram Ads Masterclass. It took place over two weeks in October and covered everything one needs to know about running social ads. Not only did students walk away with tons of valuable information, but also with confidence in their ability to run successful Facebook ad […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: Facebook Ad campaigns, Facebook ad tips, facebook ad training course, facebook ads training for retailers, Facebook and Instagram Ads, Holiday Marketing, social edge, The Modern Marketing Show

Jul 30 2018

3 Facebook and Instagram Ad Updates: The Modern Marketing Show, Episode 57

Facebook is always making changes. We’re going to share with you three changes to ads and the Ads manager platform and tools that are coming. Watch full episode: Quick Recap: Partner categories in Detailed Targeting are being removed. This includes retail purchase behaviors, so no more 3rd party information. New updates to the creative tools […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: advertising Instagram posts, advertising on facebook, detailed targeting, Facebook Ads Manager, facebook ads training for retailers, Facebook and Instagram Ads, social edge, social media marketing, social media tips, The Modern Marketing Show

Feb 19 2018

The Modern Marketing Show, Episode 7: Why Crystal’s Favorite Ad Audience Should be Yours Too!

There’s one ad in particular that Crystal is always recommending small businesses use and that is video view ads. This means you can advertise and remarket to people who have engaged with your page and watched a video. If you’ve been following us for a while now you know Crystal is always encouraging businesses to […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: ads strategy, facebook ad audiences, Facebook and Instagram Ads, facebook marketing, social edge, social media marketing, The Modern Marketing Show

Feb 12 2018

The Modern Marketing Show, Episode 6: Why Facebook Ads are a MUST, Not a Maybe

Have you ever felt discouraged after posting on Facebook or Instagram because of lack of engagement your post received? Do you ever feel like you’re constantly talking to yourself because nobody ever likes, comments, or shares your posts? Are you often wondering why you can’t get more people to your business both on and offline? Well, […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: Facebook and Instagram Ads, facebook marketing, instagram marketing, small business marketing, social ads, social edge, Social Media, social media marketing, social media marketing strategy, The Modern Marketing Show

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