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How Three Retailers are Driving Traffic and Sales with Facebook Ads: The Modern Marketing Show, Episode 82

Are you using any kind of social advertising? If not, then you should be! Running Facebook ads is one of the most cost-effective ways to drive traffic directly to your store. We manage ads for a handful of retailers and the results they are seeing are amazing. They’re selling more product and spending less money by utilizing this tool.

Watch the full episode:

Retailer #1: ZaZu (Reach Ads)

We started running reach ads in November for ZaZu Gifts that targeted audiences interested in jewelry and the specific brands she wanted to promote. We shifted to audiences interested in Christmas gifts as well as continuing the jewelry push for December.

  • Average people reached weekly grew 260% during November, the first month we ran ads. That number continues to grow by 12% during December.
  • Sales for the two product lines targeted increased by 13% and 14% from the previous year’s November and December

The client told us: “My sales were up 23% for the month of December! I do feel a big part of it is because of the social media presence.”

Retailer #2: Mary Todd’s Hallmarks (Video View Ads)

We coached client Mary Todd’s Hallmark in a 12 Days of Christmas campaign using video to promote the daily specials and sales.

In November, they saw in total 2,603 video views, received 7,777 post engagements, and the cost per video view was $0.04. Then in December (when they started using video view ads) they saw a total of 7,184 video views, 13,728 post engagements, and the cost per video view dropped to $0.01. That means…

  • Video views increased by 175.9%
  • Engagement increased by 75.6%
  • Cost per Video View decreased by 75%

Retailer #3: Revolutionary Concord 

The client told us: “Someone came in and said they saw our Facebook Ad. They live 5 towns away but clicked on the ad, went to the website and Facebook page and said, ‘that’s a place I want to go.’ They came into the store, bought $200 worth of merchandise and signed up to become a frequent shopper.”

This is a great example of the ripple effect ads can have on your business. By driving in new customers, you’re able to grow other parts of your business at the same time.

If you’re overwhelmed by ads or simply feel like you don’t have the time to learn, we can help. We offer Facebook and Instagram Ads Management, click here to learn more.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

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Stop Hitting Boost Start Seeing Results With Facebook Ad Campaigns: The Modern Marketing Show, Episode 70

We had 100’s of retailers register for our Facebook and Instagram Ads Masterclass. It took place over two weeks in October and covered everything one needs to know about running social ads. Not only did students walk away with tons of valuable information, but also with confidence in their ability to run successful Facebook ad campaigns. Which is why we’ll be sharing the top three takeaways from the masterclass in this post. We absolutely believe you can benefit from them too!

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Takeaway #1

There’s so much more you can be doing than just boosting your posts. With all the ad types and tools available at your fingertips, you’re doing yourself a disservice by not utilizing them and running ad campaigns.

Takeaway #2

You should test different audiences with different ad types. You can use Facebook’s Detailed Targeting feature to find your Perfect Customer Groups, or what we call your PCGs, and advertise to them.

Takeaway #3

The holidays mean more competition from other retailers running ads in November and December. This typically means you’ll see higher ad costs and a lower reach. You may want to consider setting aside a little extra money for your ad budget these next two months.

Ads are going to be the most cost-effective way to gain exposure, engagement, and traffic (online and offline) during the holidays. Remember, you can do this! We know retailers who are seeing results from ads every single day. Click here to find out how you can get your hands on the Ads Masterclass.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Never want to miss an episode? Click here to join our list!

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3 Facebook and Instagram Ad Updates: The Modern Marketing Show, Episode 57

Facebook is always making changes. We’re going to share with you three changes to ads and the Ads manager platform and tools that are coming.

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Quick Recap:

  • Partner categories in Detailed Targeting are being removed. This includes retail purchase behaviors, so no more 3rd party information.
  • New updates to the creative tools inside the Facebook Ads Manager app.
  • Advertise Instagram posts directly from Facebook Ads Manager.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

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The Modern Marketing Show, Episode 7: Why Crystal’s Favorite Ad Audience Should be Yours Too!

There’s one ad in particular that Crystal is always recommending small businesses use and that is video view ads. This means you can advertise and remarket to people who have engaged with your page and watched a video.

If you’ve been following us for a while now you know Crystal is always encouraging businesses to go live and to use video on Facebook – that shouldn’t come as a surprise anymore. Video reigns supreme on the platform. It produces more organic reach than most types of content. Plus, there’s a better chance video will be shown in the News Feed. Remember, when a post has movement people are more likely to stop and watch it and pay attention to it.

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You can then create a custom audience of those people who have viewed your videos on Facebook in Ads Manager. This can be done with both live videos and pre-recorded videos. You can create an audience out of people who watched 25%, 50% or even 75% of the video and then remarket to them for future events, sales, or promotions.

For example, let’s say you post a video about a new line you’re going to start carrying in store. You can then create the custom audience in Ads Manager under “engaged with your page – video views” from the people who watched 50% of that video and then remarket to that group using different ads (slideshows, carousels, albums, etc.) related to that new line of product. This is considered a really warm to hot audience group. Those people have a higher chance of coming into your business and making a purchase because they have already engaged with you online.

There are a lot of audiences for you to target on Facebook and Instagram. This makes ads one of the best tools for businesses like yours to use to reach customers online.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week

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The Modern Marketing Show, Episode 6: Why Facebook Ads are a MUST, Not a Maybe

Have you ever felt discouraged after posting on Facebook or Instagram because of lack of engagement your post received? Do you ever feel like you’re constantly talking to yourself because nobody ever likes, comments, or shares your posts? Are you often wondering why you can’t get more people to your business both on and offline? Well, here’s some good news! The answer to all of these question can be solved by implementing Facebook and Instagram ads into your marketing strategy.

Watch the full episode:

If you follow us, you know we talk about Facebook and Instagram ads A LOT. We strongly believe they’re one of the best tools small businesses should be using to market and grow your business both on and offline – especially coming on the heels of Facebook’s recent announcement and changes. Let’s face it, they’re not going anywhere, anytime soon.

Need more reason to start using ads? Here are a few things to consider:

  1. Not everything to post online is being seen, only about 0-6% of your audience is actually seeing what you share on social media. By advertising to your followers you’re targeting people who want to see your content you can increase engagement.
  2. Ads help grow your overall exposure, help build your email list, and increase online web and offline foot traffic. You’ll start to build dependable audience groups, groups that you own and can market to in order to increase sales.
  3. Ads are more cost-effective and have a higher ROI than most traditional forms of advertising like radio, tv, and print. We’ve seen small businesses spend less to get much better results.

Once you implement ads into your overall social media marketing strategy you’re not going to know what you ever did without them.

Registration for our Facebook and Instagram Ads Masterclass is open until February 19th. Join us for this two-session workshop covering everything you need to know about running Facebook and Instagram ads, click here to save your spot!

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.