Hopefully, you’re nearing the end of your holiday marketing push! đź‘Ź Starting early, especially this year (thanks 2020 🤦), was a must. But with a few weeks still to go, there are a few ways to make the most of your holiday efforts. Here are 3 types of Facebook and Instagram Ads you can get […]
Facebook and Instagram Ads
5 Tips to Maximize Your Instagram Ads
If you are already running Facebook ads, chances are you’re running Instagram ads as well. Facebook owns Instagram, and Ads Manager is the platform for both. By default, ads created through Ads Manager run to IG. However, as Instagram continues to grow in both users and significance to marketers, now is the time to give […]
All About Ads Audiences
Earlier this month, I asked our Insiders about their biggest roadblocks when it comes to running their Facebook Ads. The answers are in! It turns out that determining which audiences to use, and building those audiences, causes the most headaches. Which audiences should you be using? How many different ones are out there? To give […]
How Three Retailers are Driving Traffic and Sales with Facebook Ads: The Modern Marketing Show, Episode 82
Are you using any kind of social advertising? If not, then you should be! Running Facebook ads is one of the most cost-effective ways to drive traffic directly to your store. We manage ads for a handful of retailers and the results they are seeing are amazing. They’re selling more product and spending less money […]
Stop Hitting Boost Start Seeing Results With Facebook Ad Campaigns: The Modern Marketing Show, Episode 70
We had 100’s of retailers register for our Facebook and Instagram Ads Masterclass. It took place over two weeks in October and covered everything one needs to know about running social ads. Not only did students walk away with tons of valuable information, but also with confidence in their ability to run successful Facebook ad […]
3 Facebook and Instagram Ad Updates: The Modern Marketing Show, Episode 57
Facebook is always making changes. We’re going to share with you three changes to ads and the Ads manager platform and tools that are coming. Watch full episode: Quick Recap: Partner categories in Detailed Targeting are being removed. This includes retail purchase behaviors, so no more 3rd party information. New updates to the creative tools […]
The Modern Marketing Show, Episode 7: Why Crystal’s Favorite Ad Audience Should be Yours Too!
There’s one ad in particular that Crystal is always recommending small businesses use and that is video view ads. This means you can advertise and remarket to people who have engaged with your page and watched a video. If you’ve been following us for a while now you know Crystal is always encouraging businesses to […]
The Modern Marketing Show, Episode 6: Why Facebook Ads are a MUST, Not a Maybe
Have you ever felt discouraged after posting on Facebook or Instagram because of lack of engagement your post received? Do you ever feel like you’re constantly talking to yourself because nobody ever likes, comments, or shares your posts? Are you often wondering why you can’t get more people to your business both on and offline? Well, […]