There are so many trends when it comes to social media. Keeping up with all the new dances and challenges might not only feel overwhelming but also inauthentic to you. I would argue when it comes to marketing that authenticity is one of the most important elements. After all, people buy from people and nothing […]
Facebook and Instagram Ads
5 Tips To A Great Product Photo
A good product photo can make all the difference when selling online. With the holidays quickly approaching and many customers opting to shop online versus in-person, it’s a good idea to make your social media look a lot more like a store! Consider your social media channels like a new location for your store, and […]
5 Tips to Maximize Your Instagram Ads
If you are already running Facebook ads, chances are you’re running Instagram ads as well. Facebook owns Instagram, and Ads Manager is the platform for both. By default, ads created through Ads Manager run to IG. However, as Instagram continues to grow in both users and significance to marketers, now is the time to give […]
All About Ads Audiences
Earlier this month, I asked our Insiders about their biggest roadblocks when it comes to running their Facebook Ads. The answers are in! It turns out that determining which audiences to use, and building those audiences, causes the most headaches. Which audiences should you be using? How many different ones are out there? To give […]
How Three Retailers are Driving Traffic and Sales with Facebook Ads: The Modern Marketing Show, Episode 82
Are you using any kind of social advertising? If not, then you should be! Running Facebook ads is one of the most cost-effective ways to drive traffic directly to your store. We manage ads for a handful of retailers and the results they are seeing are amazing. They’re selling more product and spending less money […]