Recently, the Crystal Media team attended an in-person conference and was met with retailer questions about a looming recession in 2023. We thought we’d tackle this topic by equipping our retailers with the tools they should sharpen to prepare for a hit to the economy—just in case. We believe in small businesses and the power […]
facebook ads
3 Facebook Ads Tips for Retailers this Holiday Season
It’s that time! 🎄 Hopefully, you’ve been making your (marketing) list and checking it twice. ✔ Running Facebook and Instagram Ads are a great addition to any marketing plan, so we’re sharing 3 Facebook ads tips to help your holiday ads end the year on a high note. Budget Ads during the holidays are effective. […]
How to Grow Your Business Through Social Media and Advertising
Growth: It’s what everyone is working towards. We want to see sales and revenue skyrocket! 📈But that kind of growth doesn’t happen in the blink of an eye. Like Crystal always says, the overnight success was 7 years in the making! You’ve got to build your business from the ground up, but with hard work, […]
21 New Customers
You know your customers are on Facebook and Instagram every day, so you know it’s where you need to advertise. But how do you know your ads are working? The answer is simple… ask your customers! My ad client Deb, the owner of Half Moon Handwerks, recently told me that in December she had seen […]
3 Facebook Ads Pro-Tips
We understand that running Facebook ads can seem daunting at times. Not to worry! I’m sharing 3 tips that help make Facebook ads easy, efficient and effective: 1. Create your core audiences from the start so they are available to use across all your ads. Doing it in one sitting will help you think […]
All About Ads Audiences
Earlier this month, I asked our Insiders about their biggest roadblocks when it comes to running their Facebook Ads. The answers are in! It turns out that determining which audiences to use, and building those audiences, causes the most headaches. Which audiences should you be using? How many different ones are out there? To give […]
How one retailer decreased her Facebook Ad cost by over 60%!: The Modern Marketing Show, Episode 66
We love sharing case studies and hope this one inspires you to take action with Facebook ads. We’ve said it a million times, if you’re posting on Facebook you need to be running ads and following best practices to optimize your budget. Watch the full episode: Exciting news! If you’re ready to take your Facebook and […]
See What An Insider Did to Get 5x as Many Leads in One Day: The Modern Marketing Show, Episode 21
Here at Social Edge, we strive to help independent retailers see success through social media by implementing tried and true strategies. In this case study and success story sent in from a Social Edge Insider, Heather Waits, Owner of Bloomtastic Florist in Columbus, OH, you’ll learn how she used a Facebook Ad to reach one […]
Social Edge Live, Episode 32: Facebook Ads Made Easy Plus Tips For Success
It’s not a secret that Facebook Ads can be one of the best tools small businesses can use to grow their businesses online. When done the right way they can even increase sales and engagement online and offline. But they’re time-consuming, technical, and can we hard to learn/understand which is why Social Edge can help […]
Social Edge Episode 24: 3 Common Mistakes Retailers Make Using Facebook Ads
Facebook Ads are one of the best (if not the BEST tool) retailers can use for their business. If you follow along with Social Edge, it’s not surprise we are always pushing our audience to use them. However hard we push, there are still so many retailers not taking full advantage of ads. I understand […]