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social media for retailers

How Retailers Are Successfully Selling on Social Media

Selling on social media is a powerful sales strategy for retailers. Research shows 80% of consumers will shop online ONLY this holiday season. Becoming a Crystal Media Insider member will help ensure you show up to those customers and continue to sell.  Like store owner Kiersten Butler Stahl. She implemented what she learned as an […]

Three Holiday Posting Strategies for Retailers

Implementing strong holiday posting strategies is very important as we approach the biggest shopping weekend of the year! We know how important it is to ensure those posts are seen by promoting them, especially during this time of year! However, with ad competition being stiffer and ad costs rising during the holiday season, you want […]

The Customer Service Channel You Should Not Forget About: The Modern Marketing Show, Episode 75

With two weeks to go before Christmas, the pressure is on for customers to find the perfect gift. This can lead to questions that they’re going to want to be answered fast. More and more consumers are turning to social media channels with their customer service questions, and you don’t want to leave them with a […]

Preparing for Small Business Saturday Made Easy: The Modern Marketing Show, Episode 71

Small Business Saturday is fast approaching, will you be getting involved this year? As a small business, you absolutely should. Local businesses are what make each and every community unique and vibrant across all cities in America. Watch the full episode: According to AMEX, in 2017 an estimated 108 million consumers reported shopping or dining […]

Top Social to Sale Questions Answered: The Modern Marketing Show, Episode 63

One of the things you need to be doing today to help your business succeed is to be showing up on social media. This is where your customers are spending their time. They’re logging in every single day, multiple times a day. Which is why it’s crucial that you show up in their newsfeeds, and […]

Top 3 Social Media Questions We Get Asked on the Road: The Modern Marketing Show, Episode 61

We just wrapped up a busy summer show and conference season at the beginning of this month. While at these shows, we get asked a lot of the same questions about social, so we felt like sharing with you the top 3 social media questions we get asked (and our answers!) while on the road […]

Is it Time to Quit Facebook? The Modern Marketing Show, Episode 56

With all the changes Facebook has been making since their big announcement in January to dealing with the backlash from the Cambridge Analytica scandal many retailers (and marketers) are wondering…Is it time to quit Facebook? Many people feel like Facebook isn’t as relevant as it used to be and aren’t sure if it’s worth spending […]