There are so many trends when it comes to social media. Keeping up with all the new dances and challenges might not only feel overwhelming but also inauthentic to you. I would argue when it comes to marketing that authenticity is one of the most important elements. After all, people buy from people and nothing […]
social media for retailers
How Retailers Are Selling Through Social Media
I’ve been teaching social media to small business owners for 13 years (yes, social media has been around that long!). I’ve worked with mom-and-pop, brick-and-mortar retailers exclusively for 10 years. My training will be the most relevant you will find anywhere online. Now more than ever, I understand how critical it is to have a […]
Retailer Inspiration: How Eight Store Owners are Seeing Social Media Success
Last week, the Crystal Media Team and I were thrilled to host our 2nd Annual Social Media Day. As a virtual event this year, we weren’t sure what to expect, but holy guacamole… It. Was. Epic. Picture over 200 retailers focused and engaged with us for over 5 hours, eagerly learning how to create a […]
The Customer Service Channel You Should Not Forget About: The Modern Marketing Show, Episode 75
With two weeks to go before Christmas, the pressure is on for customers to find the perfect gift. This can lead to questions that they’re going to want to be answered fast. More and more consumers are turning to social media channels with their customer service questions, and you don’t want to leave them with a […]
Preparing for Small Business Saturday Made Easy: The Modern Marketing Show, Episode 71
Small Business Saturday is fast approaching, will you be getting involved this year? As a small business, you absolutely should. Local businesses are what make each and every community unique and vibrant across all cities in America. Watch the full episode: According to AMEX, in 2017 an estimated 108 million consumers reported shopping or dining […]