A lot of resources out there share what you should do to maximize the TikTok and Instagram algorithms, but today we wanted to give some love to the Facebook algorithm! Our social media strategists have recently done a deep dive into some suggestions Meta has for creating videos on Facebook. One main takeaway? Include branding […]
video tips
Facebook Video Captions: Why You Should Do It
I don’t think anyone is debating the success of using video as a BIG part of your social media marketing strategy, but if you are, check out these stats from Facebook and multiple publishers… Over 4 billion video views happen on Facebook every day 📹 65% of Facebook video views are viewed on mobile 📲 […]
7 How-To’s For Holiday Season Videos That Pop: The Modern Marketing Show, Episode 67
You’ve heard me say it a million times but video is one of the best tools you can use to market your business online. Now, with the holidays just around the corner (yes, we said it), we want to ensure you’re set up for total scroll-stopping video success on your social media right from your smartphone. Here’s […]
How Long Should Your Videos Be on Social?: The Modern Marketing Show, Episode 60
The question we get asked most when it comes to using video on social is “How long do my videos need be?” Now, I wish we had a definite answer for you, but we don’t. Our answer to this questions is always: Your video should be as long as it needs to be an not a […]
The Modern Marketing Show, Episode 12: The 4 BS (before Social Edge) Reasons You’re Not Using Video
My team and I work with retailers in all industries and are always pushing them to use video. While many have taken us up on the challenge, many retailers push back giving us a list of reasons why they don’t want to use video, and I’m calling BS (before Social Edge) on the top four […]