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retail social media tips

Aug 10 2020

Is the right person managing your social media?

Is the right person managing your social media? - Qualities to look for someone who manages your social media

I talk to dozens of retailers every month about their social media strategy (or lack thereof) and when I ask “Who is currently managing your social media?” I often hear “I have this young employee…but I don’t really know if what she’s doing is working”.  Does this sound like you? If so keep reading.  It’s […]

Written by Pauline Blasetti · Categorized: Retail Social Media Success · Tagged: Managing social media for retailers, Managing social media for small business, retail social media tips, social media manager qualities

Jul 06 2020

Social Media Marketing Tip: Creating Convenience 😁

This past week I presented my first Insider* training for July’s topic; Creating Convenience. Creating convenience is bringing ease to new and existing customers with digital and in-person tactics. With so many companies flooding social media trying to take advantage of the extra time consumers are spending online during the pandemic, strive to be a […]

Written by Steph Bechard · Categorized: General Business Tips · Tagged: retail social media tips, social media marketing, social media marketing strategies, social media tips for retailers

Jun 15 2020

How to Respond to Negative Comments 👍🏻

Social media tactics for retailers

Recently on one of Crystal’s weekly Facebook Lives, Crystal shared how to respond to negative comments. If you missed the video we rounded up the points Crystal talked about to help you navigate a situation where you are faced with a mean comment or bad review. 1. It’s not about you. Always try to keep […]

Written by Pauline Blasetti · Categorized: General Business Tips, Social Media Tools · Tagged: how to respond to negative comments, responding to negative comments on facebook, retail social media tips, social media tips for retailers

Nov 13 2017

Social Edge Live, Episode 28: Plant Your Seeds of Gratitude this Thanksgiving

Social Edge Live, Episode 28: Plant Your Seeds of Gratitude this Thanksgiving

As the days grow closer to the busiest shopping weekend of the year, it seems like the majority of the content out there is promotional. Then you see an ad or a post from a business or brand you follow that’s sole purpose is to capture your heart and attention. For many, content like this […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: holiday content ideas, Holiday Marketing, holiday marketing for retailers, retail marketing, retail social media tips, social edge live, social media for retailers, social media marketing, social media tips

Aug 23 2016

Who Should Manage Your Social Media? (+ Hiring Tips!)

Should you be adding your social media marketing to your to-do list? Nope. We actually recommend to most retailers that they hire someone to manage their social media accounts on a regular basis. This may be someone who already works for the store, a new part-time employee, or someone who works on a freelance basis […]

Written by Crystal · Categorized: Uncategorized · Tagged: retail social media tips, who should manage your social media

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