I talk to dozens of retailers every month about their social media strategy (or lack thereof) and when I ask “Who is currently managing your social media?” I often hear “I have this young employee…but I don’t really know if what she’s doing is working”. Does this sound like you? If so keep reading. It’s […]
retail social media tips
Social Media Marketing Tip: Creating Convenience 😁
This past week I presented my first Insider* training for July’s topic; Creating Convenience. Creating convenience is bringing ease to new and existing customers with digital and in-person tactics. With so many companies flooding social media trying to take advantage of the extra time consumers are spending online during the pandemic, strive to be a […]
How to Respond to Negative Comments 👍🏻
Recently on one of Crystal’s weekly Facebook Lives, Crystal shared how to respond to negative comments. If you missed the video we rounded up the points Crystal talked about to help you navigate a situation where you are faced with a mean comment or bad review. 1. It’s not about you. Always try to keep […]
Social Edge Live, Episode 28: Plant Your Seeds of Gratitude this Thanksgiving
As the days grow closer to the busiest shopping weekend of the year, it seems like the majority of the content out there is promotional. Then you see an ad or a post from a business or brand you follow that’s sole purpose is to capture your heart and attention. For many, content like this […]
Who Should Manage Your Social Media? (+ Hiring Tips!)
Should you be adding your social media marketing to your to-do list? Nope. We actually recommend to most retailers that they hire someone to manage their social media accounts on a regular basis. This may be someone who already works for the store, a new part-time employee, or someone who works on a freelance basis […]