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social edge

Nov 05 2018

Stop Hitting Boost Start Seeing Results With Facebook Ad Campaigns: The Modern Marketing Show, Episode 70

We had 100’s of retailers register for our Facebook and Instagram Ads Masterclass. It took place over two weeks in October and covered everything one needs to know about running social ads. Not only did students walk away with tons of valuable information, but also with confidence in their ability to run successful Facebook ad […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: Facebook Ad campaigns, Facebook ad tips, facebook ad training course, facebook ads training for retailers, Facebook and Instagram Ads, Holiday Marketing, social edge, The Modern Marketing Show

Oct 29 2018

Create a Consistent Brand and Experience: The Modern Marketing Show, Episode 69

Branding isn’t just for big-box retailers. As a brick-and-mortar retailer, you should be working towards building your brand too. Below are the top three reasons why having a strong brand identity is important for your business. Watch the full episode: Reason #1: A strong brand improves recognition. Everything from your fonts, colors, and logos should work […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: boost holiday sales, branding, holiday marketing prep, holiday marketing tips, holiday retail marketing, social edge, The Modern Marketing Show

Oct 22 2018

The Customer Service Secret Tool Right on Your Facebook Business Page: The Modern Marketing Show, Episode 68

Did you know that Retail places 2nd in the top five industries to use Facebook Messenger to connect with people in 2017? Messaging gives people a direct line to your business, and with that comes a certain set of expectations – one of the most important being that they get a quick response back. But, with all […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: customer service tools, facebook business page 101, facebook marketing for retailers, facebook marketing tips, social edge, social media customer service, social media marketing, The Modern Marketing Show

Oct 15 2018

7 How-To’s For Holiday Season Videos That Pop: The Modern Marketing Show, Episode 67

You’ve heard me say it a million times but video is one of the best tools you can use to market your business online. Now, with the holidays just around the corner (yes, we said it), we want to ensure you’re set up for total scroll-stopping video success on your social media right from your smartphone. Here’s […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: holiday retail marketing, holiday video marketing, retail videos, social edge, social media marketing, social media tips, The Modern Marketing Show, video, Video Marketing, video tips

Sep 24 2018

How to Overcome Negative Comments Online: The Modern Marketing Show, Episode 64

It’s tough putting yourself out there across your social channels as an online marketer. There’s nothing worse than when your comments get flooded with negativity from people that have never met you before. Or, maybe you’re one of those people who shies away from sharing about themselves on social for fear of receiving negative feedback (which […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: handling negative reviews, share your story, social edge, Social Media, social media customer service, social media reviews, social media tips for retailers, The Modern Marketing Show

Sep 10 2018

Social to Sale Announcement: The Modern Marketing Show, Episode 62

This is one our of favorite days of the year because doors to Social to Sale are officially open! We only open enrollment twice a year, so now’s the time to enroll in our signature training course while you can. Social to Sale is simple social media training that helps retailers save time and increase […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: increase sales, increase sales for retail store, increase social media engagement, increase traffic to your store, increase traffic with social media, local marketing, social edge, social media marketing, social media strategy, social to sale

Aug 27 2018

Top 3 Social Media Questions We Get Asked on the Road: The Modern Marketing Show, Episode 61

We just wrapped up a busy summer show and conference season at the beginning of this month. While at these shows, we get asked a lot of the same questions about social, so we felt like sharing with you the top 3 social media questions we get asked (and our answers!) while on the road […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: crystal vilkaitis, retail marketing, social edge, social media for retailers, social media marketing, social media questions, social media tips, social to sale, The Modern Marketing Show

Aug 13 2018

How Often Should You Post on Social Media? The Modern Marketing Show, Episode 59

I’m sure you’ve wondered at one point or another if you’re sharing too much or too little on social media especially if you’re not seeing the amount of engagement you were hoping for. Which is why we want to provide some clarity on how often you should be posting to social media and explain the importance […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: retail marketing, retail social media, social edge, social media marketing, social media strategy, social media tips, social to sale, The Modern Marketing Show

Jul 30 2018

3 Facebook and Instagram Ad Updates: The Modern Marketing Show, Episode 57

Facebook is always making changes. We’re going to share with you three changes to ads and the Ads manager platform and tools that are coming. Watch full episode: Quick Recap: Partner categories in Detailed Targeting are being removed. This includes retail purchase behaviors, so no more 3rd party information. New updates to the creative tools […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: advertising on facebook, detailed targeting, Facebook, Facebook Ads Manager, facebook ads training for retailers, Facebook and Instagram Ads, social edge, social media marketing, social media tips, The Modern Marketing Show

Jul 11 2018

6 Steps to a Profitable Social Media Strategy

Check out my seminar straight from the AmericasMart Live stage. She discusses the 6 Steps to a Profitable Social Media Strategy.

Written by Crystal · Categorized: Uncategorized · Tagged: americasmart atlanta, crystal vilkaitis, retail social media training, retailer marketing, social edge, social media for retailers, social media strategy, social media tips, social media training

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