I’m SO excited because today I’m hosting the very first Social Media Day in Grand Rapids, MI- the day before the Retail Success Summit!! If you’re not attending this special day, I’m sad you’re not here. But I didn’t want to leave you out. So check out this quick video I created just for you […]
How Often You Should Post to Your Facebook Business Page
I get asked, “How often should I post on Facebook?” ALL the time while I’m traveling the world teaching social media to retailers. So if you’ve wondered the same thing, you’re not alone. I created a short video to answer this FAQ below. Enjoy and happy learning! To the future, Crystal
Should You Use Stories on Facebook for Your Business?
In last week’s blog post and video, I shared that Facebook is, indeed, not dead. 😊 One FB feature I want to encourage you to start using (or start using even more) is Stories. Have you been posting there? Using its more interactive visual effects? Reaching your audience more effectively? You should be. Learn more […]
Is Facebook Dead?
Tell me if I’m wrong, but I have a feeling you’ve been wondering lately if Facebook is still relevant to retailers. Well, I have news (which could either be good or bad depending on you)! Facebook is not dead. It’s still a strong marketing tool for retailers when used correctly. This is good news if […]
How to Get 50, 100, 1000 or More People Opening Your Emails!
Remember learning the importance of email marketing in a previous Crystal Media newsletter? If you missed it, click here to catch up via my blog post. It’s an important one. Today, I want to give you one more essential email marketing tip. That is, to analyze your email open rates. Ok, I hear you… This […]
How to Easily Save Hashtags to Save Time Posting IG Captions (and What the Heck a Hashtag Is)
If you’re looking to save time while marketing your store on Instagram, you’ve come to the right place. In this post, I’ll share a time hack to speed up posting on IG for your business. But before I dive into the tip, we need to get our feet wet by talking hashtags. I get SO […]
Get More Instagram Followers for Free with Two Proven Strategies
Want to know how to get more Instagram Followers without paying a dime? Whether you’ve plunged into Instagram (IG) marketing years ago or you’re just about to dip your toe in the IG pool, I’ve got to share with you two proven strategies to grow your IG followers today. Let’s dive in! Follow People. Does […]
Top 3 Social Media Questions We Get Asked on the Road: The Modern Marketing Show, Episode 61
We just wrapped up a busy summer show and conference season at the beginning of this month. While at these shows, we get asked a lot of the same questions about social, so we felt like sharing with you the top 3 social media questions we get asked (and our answers!) while on the road […]
6 Steps to a Profitable Social Media Strategy
Check out my seminar straight from the AmericasMart Live stage. She discusses the 6 Steps to a Profitable Social Media Strategy.
Crystal Media Live Episode 18: What Are Perfect Customer Groups and Why Are They So Important?
Perfect Customer Groups (PCG’s) are crucial to your success when marketing on social media because when you know who your PCG’s are, it can help you in several ways: You’ll be able to create content that appeals to your perfect customer. You’ll know what type of ads to run on Facebook and Instagram. You’ll have […]