Crystal Media

Marketing Clarity.

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Social Media Day is Here!

I’m SO excited because today I’m hosting the very first Social Media Day in Grand Rapids, MI- the day before the Retail Success Summit!!

If you’re not attending this special day, I’m sad you’re not here. But I didn’t want to leave you out. So check out this quick video I created just for you that tells you how to save time (but still get great results) on your social media.

Enjoy!

And if you’re attending Social Media Day and/or the Retail Success Summit, please stop by and say hi. I’d love to see you in person!

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How Often You Should Post to Your Facebook Business Page

I get asked, “How often should I post on Facebook?” ALL the time while I’m traveling the world teaching social media to retailers. So if you’ve wondered the same thing, you’re not alone. I created a short video to answer this FAQ below. Enjoy and happy learning!

To the future,

Crystal

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Should You Use Stories on Facebook for Your Business?

In last week’s blog post and video, I shared that Facebook is, indeed, not dead. 😊

One FB feature I want to encourage you to start using (or start using even more) is Stories. Have you been posting there? Using its more interactive visual effects? Reaching your audience more effectively? You should be.

Learn more about the How To’s of Stories on Facebook in the brief video below. Please share any comments or questions after viewing. And if you’re already dialed into using Stories on Facebook, I’d love to hear how that’s been working for you as well. Bonus points – link to your page so I can ‘Like’ you! Enjoy!

To the future,

Crystal

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Is Facebook Dead?

Tell me if I’m wrong, but I have a feeling you’ve been wondering lately if Facebook is still relevant to retailers.

Well, I have news (which could either be good or bad depending on you)! Facebook is not dead. It’s still a strong marketing tool for retailers when used correctly.

This is good news if you like Facebook and have utilized it to gain successful marketing results. This is bad news if you hate Facebook and would rather focus your time on other things like Instagram (or- gasp!- not doing social at all).

In this quick video, I share with you why Facebook is still an incredibly powerful marketing tool. Click below to watch now.

And a quick reminder! On May 7th, I’m doing a special live training webinar for my Insiders on can’t-miss email marketing advice and tips. Email remains one of the best tools you can use to drive traffic and sales so I’d love for you to join me to capture some important take-aways.

Become an Insider here and mark your calendar for May 7th at 9 a.m. PST for the live training event (brought to you online, like a webinar). If you can’t make the live event, no worries! As an Insider, you’ll get the replay, plus lots of other exclusive tools, training, and support.

“See” you next week with another tip!

Crystal

P.S. Subscribe to my email newsletter list to be the first to hear about upcoming training events and get weekly social media tips sent straight to your inbox every Monday morning.

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How to Get 50, 100, 1000 or More People Opening Your Emails!

Remember learning the importance of email marketing in a previous Crystal Media newsletter? If you missed it, click here to catch up via my blog post. It’s an important one.

Today, I want to give you one more essential email marketing tip. That is, to analyze your email open rates. Ok, I hear you… This is not a sexy or fun topic for most. But it’s critical in order to maximize your email marketing.

Let’s try this fun little analysis exercise (see what I did there? 😉):

  1. Review your last 10 emails and find the average open rate.
  2. Share your average open rate with me in a comment here on my blog post or DM us on Instagram. (If I get enough retailers to share their averages with me, I’ll share the average of the average on our social media for your reference. So PLEASE share your average with me!)
  3. Identify the emails with the highest and lowest open rates and try to determine WHY these were the best/worst.
    • Was there a clear reason?
    • Was the time or day you sent a factor?
    • Did one have a clear CTA (call to action) and one didn’t?
    • Did one have a more mysterious subject line than the other?
    • Were the lists (or audiences) used the same or different?

By spending a little time (aim for just 15-20 minutes) to understand what’s working or not in your email open rates, you can respond with more effective emails through better content, better subject lines, better audiences, and better-targeted timeliness. Getting my drift? An overall better marketing strategy.

Think about it.  If you could get an additional 50, 100, 1000 or more people to open your emails, wouldn’t that impact your bottom line? I bet it would.

So get to work, check out those last 10 emails, let me know your average, and analyze them to uncover what’s working and what isn’t. I promise it’ll help optimize your future sends.

And by the way! If you need more email marketing tips and strategies, I have great news!

May’s live training webinar for my Insider members is all about Email Marketing. If you’re not already an Insider, you can join for just $97/month and get in on this live training happening May 7th. You’ll get all the juicy benefits of being an Insider too!

Get the scoop on becoming an Insider by clicking here.

To the future,

Crystal