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social media marketing

Dec 07 2020

3 Holiday Facebook and Instagram Ads You Can Pull Together Last Minute

facebook and instagram ads for a gift guide

Hopefully, you’re nearing the end of your holiday marketing push! 👏 Starting early, especially this year (thanks 2020 🤦), was a must. But with a few weeks still to go, there are a few ways to make the most of your holiday efforts. Here are 3 types of Facebook and Instagram Ads you can get […]

Written by Jessica Austin · Categorized: Facebook Ads, Holiday Marketing · Tagged: Facebook and Instagram Ads, Holiday Marketing, holiday marketing for retailers, retail social media marketing, social media marketing

Sep 28 2020

How to Grow Your Business Through Social Media and Advertising

Social media plan for retailers

Growth: It’s what everyone is working towards. We want to see sales and revenue skyrocket! 📈But that kind of growth doesn’t happen in the blink of an eye. Like Crystal always says, the overnight success was 7 years in the making! You’ve got to build your business from the ground up, but with hard work, […]

Written by Madeline Goode · Categorized: Social Media · Tagged: facebook ads, facebook advertising, growing your business through social media, retail social media marketing, social media marketing

Jul 23 2020

Successful Social Media Strategies: How Eight Store Owners Are Doing it

Successful Social Media Strategies

Last week, the Crystal Media Team and I were thrilled to host our 2nd Annual Social Media Day. As a virtual event this year, we weren’t sure what to expect, but holy guacamole… It. Was. Epic. Picture over 200 retailers focused and engaged with us for over 5 hours, eagerly learning how to create successful […]

Written by Crystal · Categorized: Retail Social Media Success · Tagged: Social Media, social media day, social media for retailers, social media marketing, social media success, social media tips

Jul 06 2020

Social Media Marketing Tip: Creating Convenience 😁

This past week I presented my first Insider* training for July’s topic; Creating Convenience. Creating convenience is bringing ease to new and existing customers with digital and in-person tactics. With so many companies flooding social media trying to take advantage of the extra time consumers are spending online during the pandemic, strive to be a […]

Written by Steph Bechard · Categorized: General Business Tips · Tagged: retail social media tips, social media marketing, social media marketing strategies, social media tips for retailers

Nov 04 2019

Use In-Store Signage to Keep Customers Coming Back

Use In-Store Signage to Keep Customers Coming Back

It might sound funny coming from someone that will tell you if you don’t show up online you don’t exist, but the truth is, in-store signage (especially through the holidays) plays an integral role in your business as well. Your store is about to be packed and (hopefully) have more customers than usual. Even better, […]

Written by Pauline · Categorized: Social Media · Tagged: how to increase engagement on social media, how to increase social media exposure, increase traffic with social media, social media marketing, social media marketing tips

Jan 21 2019

The Top Social Media Mistake Made by Retailers: The Modern Marketing Show, Episode 78

There are several mistakes I see retailers making all the time, but the top social media mistake made by retailers is not having a social media plan. Having a set social media plan can make all the difference in the world. It’s going to keep you and your team accountable and ensure it’s getting done. […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: goal setting, retail social media marketing, smart goals, social media marketing, social media marketing strategy, social media plan, social media planning, social media tips, social to sale, The Modern Marketing Show

Dec 17 2018

Tips to Draw in Last-Minute Holiday Shoppers: The Modern Marketing Show, Episode 76

Christmas Eve is next week, can you believe it? We’re in the homestretch of the 2018 holiday season. If your customers are anything like some of the Social Edge HQers, they’ve waiting until the last minute to get their holiday shopping done. So, we’re sharing some quick tips to help optimize your social content to […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: attract holiday shoppers, boost holiday sales, drive holiday sales, holiday marketing for retailers, holiday marketing tips, optimize social media, social media content, social media marketing, The Modern Marketing Show

Oct 22 2018

The Customer Service Secret Tool Right on Your Facebook Business Page: The Modern Marketing Show, Episode 68

Did you know that Retail places 2nd in the top five industries to use Facebook Messenger to connect with people in 2017? Messaging gives people a direct line to your business, and with that comes a certain set of expectations – one of the most important being that they get a quick response back. But, with all […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: customer service tools, facebook business page 101, facebook marketing for retailers, facebook marketing tips, social edge, social media customer service, social media marketing, The Modern Marketing Show

Oct 15 2018

7 How-To’s For Holiday Season Videos That Pop: The Modern Marketing Show, Episode 67

You’ve heard me say it a million times but video is one of the best tools you can use to market your business online. Now, with the holidays just around the corner (yes, we said it), we want to ensure you’re set up for total scroll-stopping video success on your social media right from your smartphone. Here’s […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: holiday retail marketing, holiday video marketing, retail videos, social edge, social media marketing, social media tips, The Modern Marketing Show, video, Video Marketing, video tips

Oct 08 2018

How one retailer decreased her Facebook Ad cost by over 60%!: The Modern Marketing Show, Episode 66

We love sharing case studies and hope this one inspires you to take action with Facebook ads. We’ve said it a million times, if you’re posting on Facebook you need to be running ads and following best practices to optimize your budget.  Watch the full episode: Exciting news! If you’re ready to take your Facebook and […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: facebook, facebook ads, facebook marketing, facebook marketing for retailers, social advertising, social media marketing, social media tips, stand out from competition, The Modern Marketing Show

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