Before opening White Arrows Home in August 2020, Kristin Lenz had no retail or business experience. Instead, she refers to herself as an innately creative dreamer. As you listen in, you will see just how true that is! Kristin shares the behind-the-scenes story of how her Instagram blog and lifestyle brand became the store it […]
Social Media
Sell More in the Holidays and Beyond with Dawn Grooters of Broken Vessel Sales
As retail heads into a busy holiday season, live from Las Vegas Market, Dawn Grooters of Broken Vessel Sales joins me to help you prepare. There is a common theme in our discussion today: relationships and connection = MORE sales. Dawn shares tips to reach customers by standing out with events, gift wrapping, open houses, […]
Social Media Transformation: Overcoming Fear and Resistance for Your Business with Michelle Smith
When I first saw Piccolo Mondo on social media, you would rarely, if ever, see the face of owner Michelle Smith. Now that she has done the work, changed her mindset, and is doing it afraid, and she has seen the results. Michelle felt nervous, vulnerable, and afraid to show up on a livestream for […]
From Hobby to 6 Figures with Kelly Gunn of Part-Time Pickers
Vintage lovers, hobbyists, retailers… Listen in! Kelly Gunn is the owner of Part-Time Pickers, an online vintage retailer! What started out as a fun hobby transformed into a 6 figure business. Kelly’s success didn’t happen by accident; she has a course teaching exactly how she did it, and in today’s episode, she is dropping some […]
Evolve Replay: “The Most Human Brand Wins” with Mark Schaefer
It’s your lucky day. Today, my Rooted in Retail listeners get an Evolve Exclusive. Mark Schaefer of Schaefer Marketing Solutions shares business stories, branding examples, and insight that will help you attain that human touch you need to succeed in today’s business landscape. It’s time to look at your customers as more than just the […]
Evolve Exclusive: Generational Shopping Secrets
The most important thing in retail is… Know. Your. Customers. Today you’re getting an exclusive view of a favorite panel from my 2023 EVOLVE conference: Generational Shoppers. In this panel mediated by Nicole Leinbach, representing Gen X, she is joined by her Gen Z daughter Claire, Millennial Stephanie, and Baby Boomer Sandy. They also discuss […]
Insider Tips to Rock Social Media with Steph Bechard of Crystal Media
How lucky are you!? As a retailer, you get to do social media and connect with your customers. Steph Bechard runs our Crystal Media Insider group, and a lot of our chat today focuses on the reframing of your mind. Social media is not something you HAVE to do; it’s something you GET to do. […]
Slow and Steady Wins the Race with Jennifer Johnson of True Fashionistas
“Never ever feel like you’ve arrived.” That’s just one piece of awesome wisdom from Jennifer Johnson. Jennifer is the owner of True Fashionistas, Florida’s largest lifestyle consignment store. Jennifer shares her slow and steady race to success. There is nothing that will provide better results than time, commitment, and consistency. When it comes to social […]
Structuring and Planning for Social Media: Find Your Face
Instagram, TikTok, Facebook… wherever your business is showing up, you need to be leveraging video content and a real human face to represent your store! Humanity is what sets you apart from your big box counterparts. Who that face is, is up to you. It can be just the owner, the team, a combo of […]
AI for Retailers: An Unexpected Yet Invaluable Silent Employee
I’ve said it before, and I’ll say it again, you need to be leveraging Chat GPT for your retail store. Google CEO, Sundar Pichai said, “AI is one of the most important things humanity is working on. It is more profound than, I dunno, electricity or fire”. So I’m telling you, this is BIG. As […]
