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Social Media

Jul 23 2020

Successful Social Media Strategies: How Eight Store Owners Are Doing it

Successful Social Media Strategies

Last week, the Crystal Media Team and I were thrilled to host our 2nd Annual Social Media Day. As a virtual event this year, we weren’t sure what to expect, but holy guacamole… It. Was. Epic. Picture over 200 retailers focused and engaged with us for over 5 hours, eagerly learning how to create successful […]

Written by Crystal · Categorized: Retail Social Media Success · Tagged: Social Media, social media day, social media for retailers, social media marketing, social media success, social media tips

Sep 24 2018

How to Overcome Negative Comments Online: The Modern Marketing Show, Episode 64

It’s tough putting yourself out there across your social channels as an online marketer. There’s nothing worse than when your comments get flooded with negativity from people that have never met you before. Or, maybe you’re one of those people who shies away from sharing about themselves on social for fear of receiving negative feedback (which […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: handling negative reviews, share your story, social edge, Social Media, social media customer service, social media reviews, social media tips for retailers, The Modern Marketing Show

Jul 16 2018

Is it Time to Quit Facebook? The Modern Marketing Show, Episode 56

With all the changes Facebook has been making since their big announcement in January to dealing with the backlash from the Cambridge Analytica scandal many retailers (and marketers) are wondering…Is it time to quit Facebook? Many people feel like Facebook isn’t as relevant as it used to be and aren’t sure if it’s worth spending […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: are your customers using facebook, boost your facebook marketing, does facebook work, facebook, Facebook for retail, facebook for retailers, facebook marketing, Social Media, social media for retailers, The Modern Marketing Show

Mar 26 2018

The Modern Marketing Show, Episode 11: Warning! Outsourcing Your Social Media is Dangerous

This is a warning to all independent retailers out there – Outsourcing Your Social Media Is Dangerous! One of the most common questions we get asked by retailers is, “Can you just manage my social media for me?” And, with this question, we also get the many different reasons for not wanting to do it themselves. […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: content creation, content tips, create engaging content, social edge co, Social Media, social media for retailers, social media marketing, social media tips, The Modern Marketing Show

Feb 26 2018

The Modern Marketing Show, Episode 8: Do it for the ‘Gram: 1 Major Way to Get More Engagement on Instagram!

Instagram’s popularity is on the rise – more and more businesses are joining the platform to connect with their audiences online, especially if they’re wanting to reach a younger demographic. The biggest concern I hear from businesses is that their engagement has significantly dropped on the platform in recent months, and that’s due to changes […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: increase engagement on social media, instagram features, instagram marketing, quality content, retail, Social Media, social media marketing, social media tips, The Modern Marketing Show

Feb 12 2018

The Modern Marketing Show, Episode 6: Why Facebook Ads are a MUST, Not a Maybe

Have you ever felt discouraged after posting on Facebook or Instagram because of lack of engagement your post received? Do you ever feel like you’re constantly talking to yourself because nobody ever likes, comments, or shares your posts? Are you often wondering why you can’t get more people to your business both on and offline? Well, […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: Facebook and Instagram Ads, facebook marketing, instagram marketing, small business marketing, social ads, social edge, Social Media, social media marketing, social media marketing strategy, The Modern Marketing Show

Jan 08 2018

The Modern Marketing Show, Episode 1: SMART Goals and Your Social Media Strategy

January is always a time to reflect on the past year and to turn your focus to the year ahead. Goal setting is a great way to keep yourself accountable which is why we’re going to be talking about SMART goals, why they’re important and how you can reverse engineer them in order to build […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: goal setting, marketing tips, small business marketing, smart goals, social edge co, social edge live, Social Media, social media marketing, social media strategy, The Modern Marketing Show

Jun 15 2016

‘The Social Media 411: What’s New on the Web?’ – RDI Webinar Replay

Thanks for being here! This is your replay page, along with additional information about how to join our social media training program (just for retailers), Social Edge. Today we had a fantastic webinar named, “The Social Media 411: What’s New on the Web?”  —  we covered what’s new in the social media world, how it affects you […]

Written by Crystal · Categorized: Facebook, Social Media Tools, Webinars · Tagged: facebook ads, retail marketing, retail marketing tips, Social Media, social media webinar, time saving social media tools

Apr 27 2016

‘How to Pack Your Store During Slow Times’ – Webinar Replay

Thanks for being here! This is your replay page, along with additional information about how to join our social media training program (just for retailers), Social Edge. Today we had a fantastic webinar named, “How to Pack Your Store During Slow Times”  —  we covered how to make simple yet incredibly effective efforts at keeping the […]

Written by Crystal · Categorized: Email Marketing · Tagged: facebook, facebook ads, Facebook for Business, facebook for retailers, increase foot traffic, Social Media, social media success

Mar 10 2016

Attract New Customers Through Facebook and Instagram Ads – DYA Webinar Replay

Welcome! Here’s where you can access the latest webinar replay, Attract New Customers Through Facebook and Instagram Ads . As a Social Edge member, you have endless access to this webinar! Sign Up here for just $97/month or $747/month with the coupon code Youngson **this expires on Saturday! ** A great obstacle in many of our ways is time. Maybe you […]

Written by Crystal · Categorized: Facebook, General Business Tips, Instagram, Resources, Social Media Tools, Webinars · Tagged: facebook ads, instagram, Social Media, social media success

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