Hopefully, you’re nearing the end of your holiday marketing push! 👏 Starting early, especially this year (thanks 2020 🤦), was a must. But with a few weeks still to go, there are a few ways to make the most of your holiday efforts. Here are 3 types of Facebook and Instagram Ads you can get […]
retail social media marketing
How to Grow Your Business Through Social Media and Advertising
Growth: It’s what everyone is working towards. We want to see sales and revenue skyrocket! 📈But that kind of growth doesn’t happen in the blink of an eye. Like Crystal always says, the overnight success was 7 years in the making! You’ve got to build your business from the ground up, but with hard work, […]
The Top Social Media Mistake Made by Retailers: The Modern Marketing Show, Episode 78
There are several mistakes I see retailers making all the time, but the top social media mistake made by retailers is not having a social media plan. Having a set social media plan can make all the difference in the world. It’s going to keep you and your team accountable and ensure it’s getting done. […]
See What An Insider Did to Get 5x as Many Leads in One Day: The Modern Marketing Show, Episode 21
Here at Social Edge, we strive to help independent retailers see success through social media by implementing tried and true strategies. In this case study and success story sent in from a Social Edge Insider, Heather Waits, Owner of Bloomtastic Florist in Columbus, OH, you’ll learn how she used a Facebook Ad to reach one […]
3 Takeaways From Our First In-Person Workshop: The Modern Marketing Show, Episode 20
We recently held our very first in-person workshop at our Carlsbad, Ca HQ. We had a small group of retailers travel in from all over the country to participate with us. We want to share with you the three biggest takeaways that came out of the three-day workshop because we believe you can benefit from them […]
How to Boost Your Sales in June (September & December): The Modern Marketing Show, Episode 17
Do you have a lot of excess inventory that you need to get rid of? Are you close to reaching your sales goal for the month but need something to get more customers through the door? Well, I have just the thing you need to help drive traffic through your doors and to help meet your sales […]
The Modern Marketing Show, Episode 15: Be Yourself and Stand Out on Social
There are thousands and thousands of retailers actively using social media today, and many of those shops are fighting for the attention of your perfect customers. But, have you ever stopped to think – why would somebody follow your business on social? Watch the full episode: It’s more than just providing killer customer service and having […]
Social Edge Live, Episode 19: The 2 Biggest Pain Points When it Comes to Using Social
We recently surveyed a group of our Social Edge VIP members and asked them to share with us what their biggest challenges or pain points (other than time and money) are when it comes to social media marketing. The answers varied from creating quality content to not being able to keep up, but the two […]
A Checklist for Spring Cleaning Your Social Media Accounts
Spring cleaning probably brings to mind a mountain of laundry and visions of an organized junk drawer. But spring cleaning can apply to your social media accounts, as well! Your business is constantly changing, even in the most unnoticeable ways. But these small changes can leave a lot of outdated information on your social profiles. […]
Who should manage your social media?
I was recently at a retail conference in Michigan and I was asked the same question by several retailers, which was… “Can you just do social media for me? I don’t have the time to do it/I don’t really understand how it can work for my store/I don’t have a young person to do this/I […]