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retail social media marketing

Dec 07 2020

3 Holiday Facebook and Instagram Ads You Can Pull Together Last Minute

facebook and instagram ads for a gift guide

Hopefully, you’re nearing the end of your holiday marketing push! 👏 Starting early, especially this year (thanks 2020 🤦), was a must. But with a few weeks still to go, there are a few ways to make the most of your holiday efforts. Here are 3 types of Facebook and Instagram Ads you can get […]

Written by Jessica Austin · Categorized: Facebook Ads, Holiday Marketing · Tagged: Facebook and Instagram Ads, Holiday Marketing, holiday marketing for retailers, retail social media marketing, social media marketing

Sep 28 2020

How to Grow Your Business Through Social Media and Advertising

Social media plan for retailers

Growth: It’s what everyone is working towards. We want to see sales and revenue skyrocket! 📈But that kind of growth doesn’t happen in the blink of an eye. Like Crystal always says, the overnight success was 7 years in the making! You’ve got to build your business from the ground up, but with hard work, […]

Written by Madeline Goode · Categorized: Facebook Ads · Tagged: facebook ads, facebook advertising, growing your business through social media, retail social media marketing, social media marketing

Jan 21 2019

The Top Social Media Mistake Made by Retailers: The Modern Marketing Show, Episode 78

There are several mistakes I see retailers making all the time, but the top social media mistake made by retailers is not having a social media plan. Having a set social media plan can make all the difference in the world. It’s going to keep you and your team accountable and ensure it’s getting done. […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: goal setting, retail social media marketing, smart goals, social media marketing, social media marketing strategy, social media plan, social media planning, social media tips, social to sale, The Modern Marketing Show

Jun 25 2018

See What An Insider Did to Get 5x as Many Leads in One Day: The Modern Marketing Show, Episode 21

Here at Social Edge, we strive to help independent retailers see success through social media by implementing tried and true strategies. In this case study and success story sent in from a Social Edge Insider, Heather Waits, Owner of Bloomtastic Florist in Columbus, OH, you’ll learn how she used a Facebook Ad to reach one […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: facebook ads, facebook marketing, retail marketing, retail social media marketing, social edge co, social media marketing, social media strategy, The Modern Marketing Show

Jun 18 2018

3 Takeaways From Our First In-Person Workshop: The Modern Marketing Show, Episode 20

We recently held our very first in-person workshop at our Carlsbad, Ca HQ. We had a small group of retailers travel in from all over the country to participate with us. We want to share with you the three biggest takeaways that came out of the three-day workshop because we believe you can benefit from them […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: building a strong foundation, retail social media marketing, retailer marketing, social edge, social edge co, social media strategy, social media tips, social media workshop, social to sale, Social to Sale Workshop, The Modern Marketing Show

May 21 2018

How to Boost Your Sales in June (September & December): The Modern Marketing Show, Episode 17

Do you have a lot of excess inventory that you need to get rid of? Are you close to reaching your sales goal for the month but need something to get more customers through the door? Well, I have just the thing you need to help drive traffic through your doors and to help meet your sales […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: facebook advertising, Facebook Event Ad, facebook events, retail social media marketing, social edge, social media marketing, social media tips, The Modern Marketing Show

May 07 2018

The Modern Marketing Show, Episode 15: Be Yourself and Stand Out on Social

There are thousands and thousands of retailers actively using social media today, and many of those shops are fighting for the attention of your perfect customers. But, have you ever stopped to think – why would somebody follow your business on social? Watch the full episode: It’s more than just providing killer customer service and having […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: content creation, content tips, retail marketing tips, retail social media marketing, share your story, social media marketing, social media tips, social media tips for retailers, The Modern Marketing Show

Sep 11 2017

Social Edge Live, Episode 19: The 2 Biggest Pain Points When it Comes to Using Social

We recently surveyed a group of our Social Edge VIP members and asked them to share with us what their biggest challenges or pain points (other than time and money) are when it comes to social media marketing. The answers varied from creating quality content to not being able to keep up, but the two […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: retail social media marketing, retail social media training, social edge, social edge live, social media marketing tips for retailers, social to sale

Apr 10 2017

A Checklist for Spring Cleaning Your Social Media Accounts

Spring cleaning probably brings to mind a mountain of laundry and visions of an organized junk drawer. But spring cleaning can apply to your social media accounts, as well! Your business is constantly changing, even in the most unnoticeable ways. But these small changes can leave a lot of outdated information on your social profiles. […]

Written by Crystal · Categorized: Facebook Ads · Tagged: retail social media marketing

Jul 14 2014

Who should manage your social media?

I was recently at a retail conference in Michigan and I was asked the same question by several retailers, which was… “Can you just do social media for me? I don’t have the time to do it/I don’t really understand how it can work for my store/I don’t have a young person to do this/I […]

Written by Crystal · Categorized: General Business Tips, Social Media Tools, The Modern Marketing Show · Tagged: retail social media marketing, social media marketing

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