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Blog

May 16 2022

Using Hidden Words To Avoid Instagram Spam Comments

Avoiding Instagram Spam Comment

Have you been getting an overwhelming amount of spam comments appearing in the Comments sections of your Instagram posts? At one point, I was spending the first few minutes every time I entered the Instagram app just deleting these spam comments from fake Instagram users. Enter the retailer debate: Are spam comments harmful to your […]

Written by Steph Bechard · Categorized: Instagram · Tagged: instagram features

May 09 2022

The Best-Performing Posts by Platform for Social Media Marketing

The Best Platforms for Social Media Marketing

YouTube, Facebook, Pinterest, Instagram, Twitter, SnapChat, Clubhouse, TikTok… the list goes on! In 2022, there’s no shortage of places to create and publish content. Small businesses have more ways than ever to reach new audiences and stay in touch with existing customers, but who has the time to consistently post to every platform that people […]

Written by Steph Bechard · Categorized: Social Media · Tagged: Best Social Media Marketing Platforms for Retailers, Best-Performing Posts by Platform for Social Media Marketing

May 02 2022

My 5 Recommendations for The Best Entrepreneur Podcasts

If you’re like me, you love listening to podcasts. I listen to them daily on my morning walks, while I get ready for the day and whenever I’m driving. Because sharing is caring, I’ve listed what I think are the five best entrepreneur podcasts below. I’d love to know what you’re listening to! Please share […]

Written by Crystal · Categorized: Blogging · Tagged: Best entrepreneur podcasts, best podcasts for small business owners, Recommended podcast for retailers

Apr 25 2022

Save These 5 TikTok Content Ideas

Save These 5 TikTok Content Ideas Blog

Newsflash: The Crystal Media Team wants you to get comfortable with TikTok and start posting consistently. Because of the huge success retailers are experiencing on the app, we’ve been especially spotlighting the TikTok platform for our Insider members lately. Earlier this month, we devoted our monthly, high-level marketing and social media strategy training webinar to […]

Written by Steph Bechard · Categorized: Social Media · Tagged: Guides on Tiktok posts, Tiktok content ideas for retailers, Tips on creating Tiktok posts

Apr 18 2022

Ads Managers’ #1 Tip: How (and Why!) to Add Multiple Admins to Your Business Manager and Facebook Page

Either of these sound familiar? You’re locked out of your Facebook page. Translation: You’re now locked out of your business page. Because you’re the only Admin on your business page, your page sits dormant as the days (or weeks) go by while you navigate the process of contacting Facebook to regain access. Your ad account […]

Written by Jessica Austin · Categorized: Facebook · Tagged: Guide on how to add admin on your Facebook page, Helpful guides for retailers, Important Tips about Facebook's Business Manager

Apr 11 2022

Retail Business Tips from Toy Store Owner Michelle Smith

Retail Business Tips from Toy Store Owner Michelle Smith

Prefer to listen? Here you go! And be sure to subscribe and leave a review on Apple here. I had the opportunity to sit down and have a great conversation about business with Michelle Smith, the owner of Piccolo Mondo Toys—an Oregon-based toy store with three locations and a website. Michelle built her business from […]

Written by Crystal · Categorized: General Business Tips · Tagged: Goal setting tips for retailers, Growing your business, Retail business tips for small business owners

Mar 31 2022

What Advertisers Need To Know About ODAX, the New Facebook and Instagram Ad Objectives

New Facebook ad objectives tutorial for retailers

As ads get more complicated, the announcement of another change from Facebook might make you break out in a sweat. Especially when it comes with a fancy new name. But the recent rollout of ODAX (outcome-driven ad experiences)—an update to the current Facebook and Instagram ad objectives options—is actually a simplification (we promise!). Previously, there […]

Written by Jessica Austin · Categorized: Facebook · Tagged: Facebook Advertising Updates, Helpful social media advertising tips, Important Facebook Updates for Retailers

Mar 28 2022

What is Being Shadowbanned on TikTok and How to Avoid It!

For retailers, TikTok is a relatively new platform for business marketing and community building. As with every new platform, there’s a learning curve that may include a few bumps and bruises along the journey to success. We’ve been hearing a lot more about accounts being shadowbanned on TikTok, and we believe this is one of […]

Written by Steph Bechard · Categorized: Social Media · Tagged: Tiktok tips for retailers, Tips on avoiding getting shadowbanned on tiktok, Tips on complying to Tiktok rules

Mar 21 2022

3 TikTok Trends You Don’t Want To Skip in 2022

Tiktok Trends 2022 tips for retailers

Retailers have been finding great success with the app that’s known to help users go viral if they put in the work! You know the one… TikTok! With over 1 billion active users on the app, businesses can no longer use the excuse that their Perfect Customer Group doesn’t exist on this platform. People of […]

Written by Steph Bechard · Categorized: Social Media · Tagged: Evergreen trends in Tiktok 2022, Retailer Tips on Tiktok Trends in 2022, Tips about Tiktok trends for small business owners

Mar 14 2022

Is Content Organization Missing On Your Social Media Channels? Here’s How To Fix It.

Content organization guide for retailers

The Crystal Media team is no stranger to social media audits. Over the years, we’ve reviewed hundreds of accounts, and almost every retailer is missing the same important things. One of those things is organization of content. Facebook and Instagram have each created an easy tool for content organization and, funny enough, almost no accounts […]

Written by Steph Bechard · Categorized: Facebook, Instagram, Social Media · Tagged: Content organization tips for retailers, Guide in organizing your social media content, Tools in organizing your social media content

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