The Crystal Media team is often on the road speaking at conferences, meeting retailers at various events, or simply engaging with business owners on social media, so we get asked quite a few repeat questions that we’d like to tackle for you today! Here are the most common FAQs we get asked by retailers. Question: […]
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Social Media Marketing’s Latest Feature: Collaborative Albums on Instagram
Have you seen the latest Saved Album update on Instagram? We’re currently being batch-tested for this new feature, and I cannot deny how similar it seems to Pinterest Boards! When saving an Instagram post using the bookmark icon, you have the opportunity to immediately add it to a Saved Album to help categorize your saved […]
Tips for Getting Started on Google Business Profile
In the past few months our Insider members have been discussing Google Business Profile, and how to optimize it for a retailer. One Insider said “I feel like Google Biz is increasingly important but I don’t really know what to do with it and it’s never top of mind.” This is the sentiment we often […]
How to Get More Instagram and TikTok Followers for Free Using QR Codes
Once a month, our Insider members join a Crystal Media social media expert for a Live Strategy Call. Recently, one of our Insider members brought up a great point; when she shared her social media handles on signage near the check out in her store, she received more followers on those platforms. If you’ve been […]
Using Lead Generation to Maximize Your Facebook Ads Strategy
Lead Generation ads are a great tool in paid advertising on Facebook and Instagram for capturing user contact information that you can use for a specific purpose such as building your email list or generating leads for a specific item or collection of items. In basic terms, it’s an ad campaign designed to have users […]
Ensuring High-Quality Uploads on Instagram & TikTok
Ever noticed a video in your camera roll that looks better than the post once it’s been published to TikTok and Instagram? Social media apps usually compress the quality of a video, so it takes up less space on their platform. This, however, lessens the quality of your post. Luckily, there’s a hidden feature that […]
What Retailers Need to Know About Content Marketing in 2023
You hear a lot of contrasting information online regarding what to post, what features to use, and what content types work best on social media. Here at Crystal Media, we work exclusively with retailers, and research, test, and strategize what works best for them! That’s why we’re sharing this list of 3 need-to-use tips for […]
Part 2: Top Trends and Predictions for Social Media and Digital Marketing in 2023
Prefer to listen? Here you go! And be sure to subscribe and leave a review on Apple here Iam coming to you from Salt Lake City, Utah for an Outdoor Retailer Snow Show. Paula and I are spending some time between the show getting really focused on branding and messaging for this […]
5 Valentine’s Day Content Ideas for Small Businesses ❤️💡
Valentine’s Day is right around the corner and people are looking for thoughtful ideas and gifts for those they’re sweet on! Using unique Valentine’s Day content ideas that follow the 80/20 rule is a great way to grab their attention and direct their hallmark holiday dollars to your small business! Here are 5 Valentine’s Day […]
7 Content Ideas for Interactive Social Media Posts
Incorporating interactive social media posts into your content calendar is an important way to grow your following and gain more momentum in the algorithm. The algorithm notices when more people are stopping on a post and directly engaging with it. From a reaction or reply, to a save or a comment, turning a viewer into […]