Earlier this month, Google announced that they made changes on how to claim and verify your listing on their platform. Additionally, they’ve changed the name of “Google My Business” to “Google Business Profile”. Since we think that these are important changes in the local search scene, I’ll be sharing some insights to keep you up […]
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10 of Instagram’s New Features You Have To Try
Instagram has had a busy year with several updates and new feature releases. In the past month alone, Instagram hosted 7 Days of Updates, where they were releasing new features each day. Phew, how is one supposed to stay in the know? Well, you have us of course! The Crystal Media team of experts has […]
10 Holiday Ideas for Reels on Facebook and Instagram That Will Help You Sell
We all feel like the clock ticks a little faster in December, and business owners especially are feeling pinched for time. Coming up with great content ideas is already hard enough, but adding in the stress of Q4 could make for some lackluster social media posts. Oftentimes, the busier retailers become, the lower quality their […]
Use These 20 Social Media Holiday Marketing Tools and Strategies Before The Big Box Stores Do
During Q4, and especially during the holiday season, social media channels become a crowded place. Brands, big and small, are all trying to show up in front of their customers. This year, we want to give you some tools to prepare you for the battle to the top of the feed, and to gain some […]
Instagram Collaboration is Here (and It’s Time To Grow Your Account)
Instagram Collaboration is the latest (and absolute greatest) feature for growing your community. Let me break it down for you. An Instagram Collaboration allows two accounts to share the same post, collecting and accumulating the likes, comments and engagement from both accounts on a single post. What this means for retailers is that when you […]
Create Your Own Trending Reels Audio On Instagram
Businesses have had their fair share of audio issues on Instagram Reels. Currently, there are two types of audio on Instagram: “Original Audio”, which is the audio that is uploaded from a video selected from a camera roll or filmed in-app, and “Music”, which is licensed music from a band or artist. As it stands […]
Instagram Video: Say Goodbye to IGTV?
IGTV was originally invented to compete with Youtube and the long-form video formats. Since IGTV isn’t seeing the type of success that Instagram was hoping for, we can now say goodbye to this video format on the app. Instagram announces a new update called Instagram Video. With this new update, IG merges its video channels […]
We Had to Share the Secrets to this Social Media Success from Our Retailer Who Saw a 300% Increase in Accounts Reached in Just One Month!
One of our Insider members, Rusty, is the owner of The Green Monkey in Raleigh, NC. The Green Monkey is an amazing gift shop with a craft beer and wine bar (check it out sometime when you’re in Raleigh!). Rusty has always been an active member of Insider. He always shares his successes and helpful […]
The Top 10 Holiday Marketing Ideas (for Retailers) from the Holiday Marketing Summit
Were you there?! Did you attend the Holiday Marketing Summit? If so, firstly, thank you! But no less importantly, there were heaps of holiday marketing ideas that were shared to help independent retailers achieve their best Q4 and holiday results yet! For a sleighful of practical takeaways for the season, keep reading for the Top […]
The 5 Types of Instagram Videos Retailers Should Be Creating Following Instagram’s Announcement
In recent news, Adam Mosseri, the head of Instagram, announced that “Instagram is no longer a photo sharing app”, and that Instagram will be focusing on four key areas: Creators, Video, Shopping and Messaging. We wanted to break down what this means for retailers, and how the small business community can follow the direction Instagram […]