I speak with small business owners every day, and if there is one thing we can all agree on, it’s that Meta, a valuable business tool, is confusing and has terrible customer service. 🥴Most people created a Meta business page 10+ years ago and have slowly tried to keep up with the changes since. The […]
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Your Q4 Event Marketing Guide For Retailers
Events are a fantastic way to drive foot traffic in your store and grow your email list during the busiest season of the year. During the holiday season, there is increased shopping for gifts and an increased amount of people walking into your store. One of the best ways to grab the attention of new […]
Pop Culture Fall Themes For Your Content
“Pop culture” means popular culture – essentially it’s popular things happening in the news, on the internet, in media, in fashion, in music and in celebrities’ lives! Relating your content and products to pop culture can help you gain attention from social media audiences, both new and existing. If something is currently more popular, that […]
How To Use Pinterest For Business And What To Post As A Retailer
Pinterest is one of the best platforms for posting and pinning other people’s content if your focus is online sales! This platform has a STRONG search algorithm that connects users to content they will likely be interested in, while also optimizing for link clicks! It is by far the top platform that I personally discover […]
How Businesses Should Be Using Hashtags
We get asked about hashtags quite frequently. How to use them, do they work, and who even looks at hashtags? Throughout this article, we will clear the air for you on how to use hashtags to market your small business through social media! Hashtags are still a very relevant way to reach audiences, but likely […]
It’s Time To Talk About Threads
We get asked quite frequently, “Is Threads Dead?”, and I have been answering with “Far from it!”. There are millions of monthly active users on Threads, and Instagram hasn’t stopped promoting the Threads app over on Instagram. When we see a platform actively promoting a new feature or app, we suggest using that feature, as […]
The Latest IG Algorithm Update
You’ve likely been hearing the buzz of the latest IG algorithm update. I want to start off by saying that I believe this update is ultimately a good thing for business owners, and there is nothing too concerning for you that comes with this update. Instagram has been working at connecting the right content with […]
5 Spring Content Ideas for Retailers
Posting seasonal content is a great way to grab attention from both the algorithm and your audiences. If you’re remerchandising your store to look different for the season, then it’s a smart idea to revamp your social channels to reflect the seasons as well. You can do this in a myriad of ways, including using […]
What To Do After Your Post Goes Viral!
YAY! Your post went viral! We’re proud of you, and we hope you’re soaking up all the extra love and attention you deserve as a small business owner working diligently to grow and nurture an audience through social media! We have had clients that have had posts go viral, with thousands of views, hundreds of […]
Insider Q: Driving Positive Traffic to your Store-Front Neighborhood
In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question:Our downtown area is catching a bad reputation. The only thing people are hearing […]