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Blog

Mar 13 2023

Ensuring High-Quality Uploads on Instagram & TikTok

Ever noticed a video in your camera roll that looks better than the post once it’s been published to TikTok and Instagram? Social media apps usually compress the quality of a video, so it takes up less space on their platform. This, however, lessens the quality of your post. Luckily, there’s a hidden feature that […]

Written by Steph Bechard · Categorized: Video · Tagged: High quality uploads, instagram, TikTok

Feb 27 2023

What Retailers Need to Know About Content Marketing in 2023

What Retailers Need to Know About Content Marketing in 2023

You hear a lot of contrasting information online regarding what to post, what features to use, and what content types work best on social media. Here at Crystal Media, we work exclusively with retailers, and research, test, and strategize what works best for them! That’s why we’re sharing this list of 3 need-to-use tips for […]

Written by Steph Bechard · Categorized: Social Media Strategy · Tagged: Best Practices, Content Marketing

Feb 22 2023

Part 2: Top Trends and Predictions for Social Media and Digital Marketing in 2023

Prefer to listen? Here you go! And be sure to subscribe and leave a review on Apple here       Iam coming to you from Salt Lake City, Utah for an Outdoor Retailer Snow Show. Paula and I are spending some time between the show getting really focused on branding and messaging for this […]

Written by podfixer · Categorized: Uncategorized

Feb 06 2023

5 Valentine’s Day Content Ideas for Small Businesses ❤️💡

Valentine's Day Content Ideas Blog Cover Photo

Valentine’s Day is right around the corner and people are looking for thoughtful ideas and gifts for those they’re sweet on! Using unique Valentine’s Day content ideas that follow the 80/20 rule is a great way to grab their attention and direct their hallmark holiday dollars to your small business! Here are 5 Valentine’s Day […]

Written by Steph Bechard · Categorized: Content Ideas · Tagged: content ideas, facebook, Holidays, instagram

Jan 16 2023

7 Content Ideas for Interactive Social Media Posts

7 Content Ideas

Incorporating interactive social media posts into your content calendar is an important way to grow your following and gain more momentum in the algorithm. The algorithm notices when more people are stopping on a post and directly engaging with it. From a reaction or reply, to a save or a comment, turning a viewer into […]

Written by Steph Bechard · Categorized: Content Ideas · Tagged: Engagement Stickers, Facebook Reels, IG Reels

Jan 02 2023

A Video Tip from Meta For The Facebook Algorithm

a video tip from meta

A lot of resources out there share what you should do to maximize the TikTok and Instagram algorithms, but today we wanted to give some love to the Facebook algorithm! Our social media strategists have recently done a deep dive into some suggestions Meta has for creating videos on Facebook.  One main takeaway? Include branding […]

Written by Steph Bechard · Categorized: Facebook · Tagged: Digital Marketing, video tips

Dec 19 2022

How to Create Free Listings on Google Shopping

Google free listings grid

Did you know that you can show your products on Google for FREE? They call it free listings and it’s included in the Google shopping programs. Basically, the free listings program is Google’s way of enticing sellers to be in their shopping ecosystem and eventually advertise through this platform. If you don’t have the budget […]

Written by Erick Sapalaran · Categorized: Google, Google Business Profile · Tagged: Google Business Profile, Google Merchant Center, google+

Dec 05 2022

Use My Must-Capture Checklist for Holiday Events

Use My Must-Capture Checklist For Holiday Events

Truth: Photos of people and a bustling store work well on social media to promote holiday events. Since December is a major month for in-store events, be mindful of gathering content to use for future event promotions while hosting events this holiday season with My Must-Capture Checklist for Holiday Events Here’s the content I always […]

Written by Steph Bechard · Categorized: Event Marketing · Tagged: content ideas, Shotlist

Nov 28 2022

The Latest Updates in Social Media Marketing

The Latest News in Social Media Marketing

I remember when I used to work on the marketing team of a retail store and look forward to the 1-2 updates on social media per month. Wondering if it was going to be a new content type, a new feature, or maybe a new page layout. Well, long gone are those days as social […]

Written by Steph Bechard · Categorized: Social Media Updates · Tagged: Instagram Reels, Instagram Story, New Pages Experience, TikTok

Nov 14 2022

Use This New Feature for Engaging Social Media Posts

engaging social media posts - New feature

Get double the bonus points with the algorithm! Create engaging social media posts that’ll directly invite your Story viewers to react to your content! There’s a new engagement sticker in town called the emoji reaction sticker. This sticker simply allows the viewer to tap on the sticker, and whatever emoji you choose to display will […]

Written by Steph Bechard · Categorized: Instagram Story · Tagged: Engagement Stickers, New features

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