We all know how important customer reviews are in making our purchase decisions nowadays. In fact, according to a survey,* 91% of the respondents aged 18-34 years old trust reviews posted online as much as personal recommendations. Also, 93% of consumers say that online reviews had an impact on their purchase decisions. As local business […]
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Direct Messaging: 3 Strategies Retailers Should Focus On Following Instagram’s Announcement
In recent news, Adam Mosseri, the head of Instagram, announced that “Instagram is no longer a photo sharing app”, and that Instagram will be focusing on four key areas: Creators, Video, Shopping and Messaging. We wanted to break down what this means for retailers, and how the small business community can follow the direction Instagram […]
Facebook Ads Strategy: Using Ads in Job Posting
Come one, come all! Did you know that each Insider member is invited to join our private Facebook Group filled with other Insiders, each of whom is a small business owner? It’s a warm and welcoming group that readily shares successes and tips, along with the guidance from our team of experts. With many businesses […]
Advertise Now In IG Reels Through Facebook Ads Manager
Advertisers rejoice! There’s a new placement in town! There’s a brand new placement in Facebook Ads Manager to place your video ads. You can now choose to include IG Reels (or exclusively choose Instagram Reels) as the place where your ads show up. Since IG Reels is the latest place you can choose for your […]
5 Influencer Marketing Tips for Retailers
As social media marketing and advertising grow in popularity, it would only make sense that the influence that comes with social media is coming from particular users on our favorite social media platforms. These influential people are called Social Media Influencers and they can be a great avenue for you to grow your audience and […]
3 Facebook Features That Retailers Should Be Using
We all know that Instagram rapidly releases new features to help account users create engaging content, but did you know that Facebook also has a library full of features that lends itself quite useful to retailers? There are many great Facebook features we all like to use—like pinning a post to the top of your […]
How Our Client Used Messenger In Their Facebook Ads Strategy to Receive 44 Messages
Is Facebook Messenger a part of your Facebook Ads strategy? It should be! In fact, many people prefer to communicate with brands via messages nowadays. Social media messaging has transformed the way customers interact with you. If you aren’t using Facebook Messenger to reach out to current and potential customers, you’re missing out! 1.3 billion […]
Worrying Over The Newest Instagram Update? We’ve Got You Covered!
Have you heard about the newest Instagram update stating, “Instagram is no longer a photo sharing app”? We want to chime in to share our perspective on this announcement that’s having Instagram users frantically learning video editing and building their Instagram shops. Take a deep breath, because we believe this news was interpreted in the […]
What is a Branded Hashtag?
Last month, Crystal Media hosted its 3rd annual Social Media Day and it was filled to the brim with learning, insights and questions (with answers!) One of the questions that was asked in the chat was this: We’ve received this question before, so today, I wanted to answer that question for you. A branded hashtag […]
Facebook Updates You Should Know About
We all know that social media changes in a snap! Blink and you’ll miss new updates, features and tools. From advertising changes due to iOS, to new features, there may be Facebook updates you’ve missed due to the ever-changing nature of social media. Our team of experts stays on top of these updates, researching, learning, […]