We all know that social media changes in a snap! Blink and you’ll miss new updates, features and tools. From advertising changes due to iOS, to new features, there may be Facebook updates you’ve missed due to the ever-changing nature of social media. Our team of experts stays on top of these updates, researching, learning, […]
5 Social Media Marketing Takeaways from Social Media Day 2021
Earlier this month, we hosted our 3rd annual Social Media Day. It was packed with education on what’s working today in social media marketing. We’re always so grateful for those in attendance and who appreciate learning what the power of social media can do for a retailer’s business. Thank you to all who participated (or […]
15 Instagram Hacks to Create Terrific Stories
I’ve said it before, and I’ll say it again (and again, and again, and again)… The higher your engagement on your social media posts, the better your posts and account will perform in the algorithm. That’s why creating engaging content is so important. The more you’re able to captivate your viewers, the more interaction your […]
7 Likely Reasons Our Insider’s IG Reel Went Viral With Over 104K Views!
Lauren from Sentimental Journey, one of our Insider Members, let us know that they had a viral IG Reel! With so much excitement, we watched the number grow higher and higher. Lauren first shared how her Reel had 20K views… then 50K … then 79K… and then finally the small business hit an astonishing 104K […]
Crystal Uncorked: Brick-and-Mortar Business In the E-Commerce World with Josh Orr
Sharing from Crystal Uncorked! On episode 12 of the Crystal Uncorked podcast, I had the chance to interview Josh Orr, the owner of Streamline Retail. When so many businesses were considered non-essential last year, many business owners turned to Josh Orr to finally help them get online and continue to reach their customers. Like it […]
3 Custom Audiences That Perform for Social Media Advertising
When it comes to social media advertising, creating Custom Audiences within Facebook’s Ads Manager may be one of your most powerful tools. A lot of people ask us, “Can’t I just boost?” and the answer is: not if you want your ads to be as successful as possible. Using Ads Manager instead of boosting gives […]
3 Truths and a Lie: How the Facebook and Instagram Algorithm Works
We know there is a lot of information, both truths and rumors, about the mighty and confusing Facebook algorithm. The algorithm is powered by machine learning so it is constantly updating, which is why you always hear about “changes”. These changes are meant to be improvements in the social media apps, but they are often […]
100 Engaging Social Media Post Ideas for Retailers
As a social media and marketing agency, Crystal Media gets asked A LOT about content for businesses, and we understand why. Coming up with engaging social media post ideas can be difficult, especially if you’re creatively exhausted after a long day. We understand that as a small business owner, social media may not be a […]
Is TikTok Just for Kids Or Should My Business Use It?
Short answer, no. TikTok is definitely not just for kids. Here’s the age breakdown: The largest age group is 10-19, however almost 70% of users are over the age of 20. That’s buying power! 🤯 But here’s the deal: Your business should market on social media platforms that your audience spends time on. Are your […]
Instagram Reels Remix: Are You Using this New Feature?
Instagram introduced a brand new feature to the short-form video platform, Reels, called Remix as a way to create collaborative video content. It allows IG users to create a Reel video that plays alongside a previously posted Reel (either your own or other IG accounts that have enabled this feature). Tiktok has this same feature […]