Local SEO is vital for brick-and-mortar retailers looking to attract local customers. In fact, according to a report by Statista, approximately three-quarters of consumers in countries like Germany, France, the United States, and the United Kingdom use search engines to find local business information. So here are some tips that might help improve your online […]
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Rooted in Retail Expands with New Segment ‘Retail Therapy’
The fast-growing podcast, Rooted in Retail, is taking its mission to support independent retailers to the next level with a new segment called Retail Therapy. Ranked in the top 3% of all podcasts worldwide and with over 50,000 downloads since launching last year, Rooted in Retail continues to offer invaluable guidance and real-world solutions for the retail community. Retail […]
Insider Q: Collaborating on Instagram Posts
In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: I’m part of several local small biz groups. Is it good for organic […]
Holiday Marketing Ideas: Proven Strategies to Boost Sales
The holiday season is a pivotal time for independent retailers, with up to 30% of annual sales often happening during this period. To make the most of this crucial sales window, you need effective holiday marketing ideas that not only draw in customers but also keep them coming back. Let’s explore some proven strategies that […]
Insider Q: Messenger Ads
In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: I hope you can give me some clarity on Messenger Ads. Are they […]
Don’t Get Hacked: The Complete Guide to Securing Your Meta Business Portfolio With Two-Factor Authentication
I speak with small business owners every day, and if there is one thing we can all agree on, it’s that Meta, a valuable business tool, is confusing and has terrible customer service. 🥴Most people created a Meta business page 10+ years ago and have slowly tried to keep up with the changes since. The […]
Insider Q: Length of Stories
In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: I have a question about how long stories should be if they are […]
Your Q4 Event Marketing Guide For Retailers
Events are a fantastic way to drive foot traffic in your store and grow your email list during the busiest season of the year. During the holiday season, there is increased shopping for gifts and an increased amount of people walking into your store. One of the best ways to grab the attention of new […]
Insider Q: Troubleshooting Ads
In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: I’m trying to add a second ad to my Lead Gen ad set […]
Pop Culture Fall Themes For Your Content
“Pop culture” means popular culture – essentially it’s popular things happening in the news, on the internet, in media, in fashion, in music and in celebrities’ lives! Relating your content and products to pop culture can help you gain attention from social media audiences, both new and existing. If something is currently more popular, that […]