Instagram filters are becoming a popular way for retailers to connect with their audience. Not only do these effects relate to the type of content your viewers create. But they also can help generate more reactions and replies on your content. Retailers have been using Instagram filters in both Reels and Stories, and we noticed […]
3 Time Management Tips for Small Business Owners
As small business owners, you’re always looking for ways to save time. If you’re reading this, you’re likely a busy retailer with a mile-long to-do list. Here are my favorite 3 time management tips for small business owners (plus a bonus tip 😉 ). I’ll keep this short and honest. Nothing I’m going to share […]
Instagram Link in Bio: 3 Tips to Get More Clicks
Many businesses are now using a 3rd party company to embed several links within their Instagram bios, such as Linktree or Linkin.Bio by Later. Having a place for your customers to go if they’d like to learn more (beyond an Instagram post) is great, but how do you get them there? Here are 3 ways […]
Our Social Selling Course (An Insider Favorite!)
Social to Sale (S2S) is the very first Crystal Media course we suggest going through to new Insiders. This social selling course was designed to help retailers create a profitable social media strategy customized for their unique stores. One Insider recently said this about S2S: “If you haven’t already done the social to sale course […]
Insider Q and A: How to get more followers on Instagram?
Come one, come all! Did you know that each Insider member is invited to join our private Facebook Group filled with other Insiders, each of whom is a small business owner? It’s a warm and welcoming group that readily shares successes and tips. This comes along with the guidance from our team of experts. This […]
The Do’s & Don’ts of IG Reels
Have you been creating short-form video content on one of the most talked about features on Instagram? 👋 Reels are becoming popular very quickly because of the easy in-app editing capabilities. They also have the ability to outperform other forms of content posted on Instagram. Many people are comparing IG Reels to TikTok, but without […]
6 Ways to Create Content on Instagram 👩💻
With Instagram seemingly an ever-evolving social media site with new ways to share content with followers, it can be difficult to keep up as a busy small business owner. Luckily for you, the Crystal Media team has been on top of the different methods for posting—and testing out each one! We recommend always trying out […]
Our First Marketing and Social Media Summit – 5 Takeaways!
This past week, Crystal Media hosted its first-ever, virtual conference. Something Crystal has dreamed of for YEARS. 🎉 Well, it finally happened and we couldn’t be happier with how it went! With 7 amazing guest speakers, the expert team at Crystal Media, over 400 presentation slides, and Crystal at the top of her game, we […]
3 Holiday Facebook and Instagram Ads You Can Pull Together Last Minute
Hopefully, you’re nearing the end of your holiday marketing push! 👏 Starting early, especially this year (thanks 2020 🤦), was a must. But with a few weeks still to go, there are a few ways to make the most of your holiday efforts. Here are 3 types of Facebook and Instagram Ads you can get […]
3 Ways to Be Authentic to Yourself Online
Social media challenges and new trends pop up all the time. It can be overwhelming to keep up and know what will work best for your business, that’s authentic to you. I would argue when it comes to marketing that authenticity is one of the most important elements. After all, people buy from people and […]