You might be wondering… does every video I create have to be a short form video? Well, let us be the ones to break it down for you. Short form videos are the best-performing video types on both TikTok and Instagram. This means each platform is heavily investing in creating better experiences for viewers surrounding […]
Blog
The New Facebook Page Experience
In case you’ve missed it (which is highly doubtful if you’ve been even minimally active on your Facebook and Instagram), Meta has really been cranking out some updates recently. On the ads side, the rollout of ODAX has been moving full-steam ahead.🚂 On the Pages side, the introduction of the New Pages Experience (NPE), while […]
5 Tips For Blending Work and Travel!
I started working for Crystal Media in December of 2019. At the time, I’d never really known anyone who worked remotely (me in Vancouver, BC and the company in San Diego), and quickly grew accustomed to meeting with the team online, communicating through email, and never seeing my co-workers beyond what the Zoom frame allows. […]
A Social Media Video Length Guide for Retailers
The experts at Crystal Media are always recommending that retailers continuously test the length of their videos to see which length works best for their particular audience! There’s no secret formula for exactly how long your videos should be to go viral or retain audience attention. Also, the perfect video length is always changing based […]
Tips for Optimizing your Facebook Business Page
Here at Crystal Media, our experts have audited thousands of retailers’ social media accounts. As a result, we’ve found some common mistakes that businesses make on their business accounts. From missing information to extra tabs to the wrong content, there are a few general notes that are applicable to all small businesses on Facebook. It’s […]
A Guide to Social Media Image Sizes
Have you heard what Meta recently reported? About 82% of people visiting video-centric platforms—such as TikTok, Facebook, Instagram, and Youtube—are visiting from a mobile device. That means about 82% of people are viewing content on a vertical screen and holding it upright on their phones (and likely inches from their faces)! How can we make […]
Preparing your Digital Marketing for a Recession in 2022 and 2023
Recently, the Crystal Media team attended an in-person conference and was met with retailer questions about a looming recession in 2022/2023. We thought we’d tackle this topic by equipping our retailers with the tools they should sharpen to prepare for a hit to the economy—just in case. We believe in small businesses and the power […]
Optimizing Your Instagram Pinned Post Feature
For a while now, we’ve been able to pin posts on Facebook so viewers can see the best of the best of our content. You may have noticed a new tool on Instagram that now allows you to do the same on your profile. As retail social media strategists, we see an opportunity to share […]
Partnering with Gift For Life 💙
Crystal Media is celebrating something special this year—our 10th anniversary in business in September 2022! To commemorate this milestone, I wanted to do something BIG… something meaningful… something to give back and share my gratitude for the impact Crystal Media’s been so fortunate to have on the small business community. Earlier this year, I joined […]
2022 Pinterest Trend Predictions are Coming True. Here’s How to Use Them!
Each year Pinterest releases a comprehensive trend report. It includes statistics of search increases in different categories and age groups. Using these statistics, they share what they think is going to gain popularity—from products to aesthetics. As we know, Pinterest considers itself a search engine more than a social media platform. This means they can […]