I talk to dozens of retailers every month about their social media strategy (or lack thereof) and when I ask “Who is currently managing your social media?” I often hear “I have this young employee…but I don’t really know if what she’s doing is working”. Does this sound like you? If so keep reading.
It’s often assumed that younger people spend more time on social media therefore understand how it works. And technically that can be true in terms of functionality but it doesn’t mean it translates into using social media to market a business. Think of it like this, anyone can be taught how to ring up a sale and use a cash register but that doesn’t mean they’re a good salesperson. Keep in mind that the technical side of social media can always be taught but you’re looking for someone to market your business.
Here are three qualities to look for while searching for a social media manager.
Passion. The person needs to be passionate about your products and services. Passion translates into marketing and sales. This can not be taught, if someone is great at using Instagram but not interested in what you’re selling, they aren’t the right person.
Willingness to learn. This is important because social media changes frequently and what works for one business might not work for another. I also find that often if the wrong person is managing social media they can get stuck on only wanting to use the features or strategies that they personally like to use as a consumer of the content, which might not be right for your business. Make sure the person you have managing your social media is open to trying new things, learning from what others are doing, and staying up-to-date of the changes.
Strategic. Having a plan and being strategic will always save you time, and as a busy retailer time is one thing you don’t have to waste. Make sure the person managing your social media has a strategy and is actively tracking what they are doing.
Does the person managing your social media have these three qualities? Share in the comments below.