Crystal Media

Marketing Clarity.

By Leave a Comment

How Three Retailers are Driving Traffic and Sales with Facebook Ads: The Modern Marketing Show, Episode 82

Are you using any kind of social advertising? If not, then you should be! Running Facebook ads is one of the most cost-effective ways to drive traffic directly to your store. We manage ads for a handful of retailers and the results they are seeing are amazing. They’re selling more product and spending less money by utilizing this tool.

Watch the full episode:

Retailer #1: ZaZu (Reach Ads)

We started running reach ads in November for ZaZu Gifts that targeted audiences interested in jewelry and the specific brands she wanted to promote. We shifted to audiences interested in Christmas gifts as well as continuing the jewelry push for December.

  • Average people reached weekly grew 260% during November, the first month we ran ads. That number continues to grow by 12% during December.
  • Sales for the two product lines targeted increased by 13% and 14% from the previous year’s November and December

The client told us: “My sales were up 23% for the month of December! I do feel a big part of it is because of the social media presence.”

Retailer #2: Mary Todd’s Hallmarks (Video View Ads)

We coached client Mary Todd’s Hallmark in a 12 Days of Christmas campaign using video to promote the daily specials and sales.

In November, they saw in total 2,603 video views, received 7,777 post engagements, and the cost per video view was $0.04. Then in December (when they started using video view ads) they saw a total of 7,184 video views, 13,728 post engagements, and the cost per video view dropped to $0.01. That means…

  • Video views increased by 175.9%
  • Engagement increased by 75.6%
  • Cost per Video View decreased by 75%

Retailer #3: Revolutionary Concord 

The client told us: “Someone came in and said they saw our Facebook Ad. They live 5 towns away but clicked on the ad, went to the website and Facebook page and said, ‘that’s a place I want to go.’ They came into the store, bought $200 worth of merchandise and signed up to become a frequent shopper.”

This is a great example of the ripple effect ads can have on your business. By driving in new customers, you’re able to grow other parts of your business at the same time.

If you’re overwhelmed by ads or simply feel like you don’t have the time to learn, we can help. We offer Facebook and Instagram Ads Management, click here to learn more.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

By Leave a Comment

How-To Create a Quarterly Marketing Plan for Your Store: The Modern Marketing Show, Episode 81

A few episodes ago I talked about how important a social media plan is to your social media success, but it’s more than just your social media plan. You need to be looking at all of your marketing and determine what campaigns and strategies you’re running each month. This then becomes your quarterly marketing plan.

Watch the full episode:

The reason why having a quarterly marketing plan is so important is because if you fail to plan, you plan to fail. Creating a plan will save you time with marketing. It will help make sure you’re doing everything you need to do as well as give you time to execute it well. Plus, you’ll give you and your team clarity on where you’re going.

We suggest planning out your marketing every three months but depending on your business you might be able to do this every six months. Since technology changes so quickly, you don’t want to plan too far ahead.

Setting aside the time to create your quarterly marketing plan can seem daunting when you have so much going on. But trust us when we say it will make everything so much easier. You’ll have more fun marketing your events, your social content will have more meaning, and your team will be excited and want to contribute to your store’s success.

We’re going to be hosting our Q2 Marketing Planning Meeting on March 5th exclusively for our CM Insiders. If you’re not already an Insider, click here to join for only $97/month.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

By Leave a Comment

Two Creative Post Ideas to Spark Engagement and Drive Traffic: The Modern Marketing Show, Episode 80

As a busy business owner, it can be difficult to always come up with fresh, new content ideas when you have a million other things on your mind. So keep reading to learn about two creative post ideas that are perfect for any upcoming holiday. We know they’ll help you increase engagement across your social channels and drive traffic into your store.

Watch the full episode:

Creative post idea #1: Share a creative collection of items. You’ll pick products that are similar (think the same color, made by the same designer or at the same price point) and showcase them in a photo or video. This is a great way to catch peoples attention when they’re scrolling their social media feeds.

Creative post idea #2: Share products that make the perfect pair. Take two items that work well together and bundle them. Then if a customer purchases the bundle they’ll be able to save at a special discount.

When you create and share fun unique content it helps you stand out on social media and differentiates you from your competition. Customers are also more likely to recognize you because you’re sharing content that’s catching their attention.

This is also a friendly reminder that as a CM Insider you have hundreds of content ideas available to you in the portal! You can learn more about becoming an Insider here.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

By Leave a Comment

One Way to Build an Engaged Online Community; The Modern Marketing Show, Episode 79

One of the top mistakes retailers make when it comes to social media is not having a plan. Having a plan is important because it’s going to keep you accountable and ensure things are getting done. In this post, we’ll be going a little deeper on this topic and break down a specific goal. That goal being to build an engaged online community. I’ll walk you through the steps we take to reverse engineer a goal and come up with a strategy to make it happen.

Watch full episode:

Having a connection with your online audience is a powerful thing. Not only can it help increase your overall reach and engagement, but it can build strong relationships with lifelong customers. This then can directly impact your sales, as well as your profitability. We’re starting to see a shift with how social media users are wanting to engage in online conversations. That is why Facebook Groups have started to grow in popularity. They allow businesses to build an engaged online community while keeping the conversation more personal.

Do you currently manage a Facebook Group for your business? Share with us in the comments how you use your group and how it’s working for you.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.