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Blog

Sep 25 2023

Staying Safe on Social Media: Spam is on the Rise

Common Spam DMs

Unfortunately, spam and hacking are on the rise, and this is frustrating and concerning for businesses on social media. There are a few things we’d like to remind you of in order to help avoid your account being hacked. Plus, we’ll share the steps to take if you believe you have been hacked. Two Factor […]

Written by Erick Sapalaran · Categorized: Social Media Best Practices · Tagged: hackers, spam DMs, spam emails, spammers, Stay safe

Sep 11 2023

Creating a Close Friends List to Create Exclusive Content for Top Customers!

Green ring for close friends list

For a while now at Crystal Media, we have used a CLose Friend’s List to connect further with our Insider Members – sharing more BTS content, event details, and reminders for training! If you’re unsure what a Close Friends List is, it’s a private group of Instagram users that can be added to an exclusive […]

Written by Steph Bechard · Categorized: Instagram · Tagged: Close Friends List, instagram features

Aug 24 2023

How to whitelist email addresses in your mailing application

New Crystal Media Logo

Don’t let important emails get stuck in your spam folder! We’ll walk you through how to Whitelist important email addresses to ensure they land in your inbox. Every email provider has its own process of whitelisting so we added all major email providers below that you can use as a reference: Gmail 1. Click the […]

Written by Erick Sapalaran · Categorized: General Business Tips · Tagged: whitelisting

Aug 21 2023

7 Tips for Facebook Live Success

Tips for social media lives.

When was the last time you went Live on social media? Did you know there is a way to go Live on Facebook, Instagram, TikTok, YouTube, and LinkedIn? When we see several platforms creating the same kind of posting type, we know it’s likely to be a high performer for keeping and retaining attention on […]

Written by Steph Bechard · Categorized: Facebook Live · Tagged: Facebook Video, Live Streaming

Aug 07 2023

The Importance of Growing and Nurturing Your Dependable Audiences (AKA Your Email List!)

Building Dependable Email List Text Image

Each month, we host a Live Strategy Call for our Insider Members, and the topic for August was all about growing and nurturing an email list! At Crystal Media, we are, of course, huge fans of social media channels and the success they can bring a retailer, but we can’t quite call on our favorite […]

Written by Steph Bechard · Categorized: Email Marketing · Tagged: Email

Jul 24 2023

3 Summer Content Ideas for Retailers

“Add Yours” engagement sticker graphic

This sunny season may have people enjoying the outdoors, BBQs and late-night events, but that doesn’t mean they’re spending less time scrolling on social media while lounging by the pool or enjoying a drink on the patio! Here are 3 summer content ideas for retailers to use before we welcome fall! Idea 1: Lean into […]

Written by Steph Bechard · Categorized: Content Ideas · Tagged: Carousels, Engagement Stickers, Instagram Reels

Jul 20 2023

Insider Q: How Do I Know When To Use a Reel Versus a Facebook Video?

Insider Questions Blog Graphic

In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: Which should I create for the Facebook preview of my upcoming online (website) […]

Written by Steph Bechard · Categorized: Facebook Video · Tagged: Facebook Reels, Facebook Video, Reels

Jul 10 2023

Answering Your Top Questions About GA4 Migration

Google Analytics 4 Migration graphic

Last October 2022, Google announced that the Universal Analytics (UA) properties would stop processing data starting July 1, 2023. For this reason, they encouraged all users to migrate to Google Analytics 4 (GA4) to continue measuring user activity on their websites. I’m sure that you have a lot of questions about this process, so I […]

Written by Erick Sapalaran · Categorized: Google · Tagged: Analytics, GA4, Insights, Website

Jul 06 2023

Insider Q: Should I Create a Weekly Newsletter?

Insider Questions Blog Graphic

In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: I’m wondering about newsletters. For the past year I have been doing them […]

Written by Steph Bechard · Categorized: Email Marketing · Tagged: Dependable Audiences, Email, Newsletter

Jun 26 2023

Instagram Explains Their Social Media Algorithm

Knowing your Social Media Algorithm

Adam Mosseri, the head of Instagram, has released a video explaining just how the algorithm (which he refers to as “rankings”) on Instagram works. He explains how Instagram does their best to guess which content each user would enjoy the most—with the goal of keeping eyes on their platform. In the past, we’ve compared the […]

Written by Steph Bechard · Categorized: Instagram · Tagged: Algorithm, Best Practices, Social Media Updates

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