Crystal Media

Marketing Clarity.

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Use In-Store Signage to Keep Customers Coming Back

It might sound funny coming from someone that will tell you if you don’t show up online you don’t exist, but the truth is, in-store signage (especially through the holidays) plays an integral role in your business as well.

Your store is about to be packed and (hopefully) have more customers than usual. Even better, NEW customers. I want you to leverage this time of year to help drive your business into 2020 and beyond.

If you’re reading this blog, you’re paying attention to your social media marketing- virtual high five for that! 🖐🏻 So get these new customers to follow you on social media while they’re in your store. You won’t have a better more captive audience than them!

It’s easy to create simple in-store signage with your social handles and place them in critical spots throughout your store (like at the register, in dressing rooms, or the restroom). You know as well as I do that, during busy, high-traffic times, it’s unrealistic to ask every customer to follow you on social media. So let the signs help! And, if you’re a CM Insider we have templates you can use by clicking on the Guides, Worksheets and Checklists icon on the Insider Dashboard. It’s one of our holiday gifts to you! 😉

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How to Overcome Slow Traffic Days

Big community events often seem to have one of two effects. They can drive traffic, or kill it. But, with a little creativity and planning, you can score big this summer.

Check out what one Insider is planning to do to overcome slow traffic days. What I love most about this thread is that our community jumped in with all kinds of promotional ideas that don’t cost a red cent to the business!

*Please note names and profile pictures have been covered to respect our member’s privacy

These are all great ideas because they’re:

  • Fun – Using a play on words and games make it fun
  • Interactive – Asking people to participate builds community and interest
  • Branded – Branded shopping bags keep you top of mind
  • Ads – You can reach people that otherwise might not know you exist. 😊

Keep in mind that you don’t have to be a pet store or dealing with college football to make some of these ideas work for you. Think about how you can tweak and adapt ideas that you love.

Here’s to fresh promotional ideas!

Pauline

If you’re looking for more ways to overcome slow traffic days, we’ve got you covered! Join our Insider community and unlock hundreds of unique content ideas to help drive traffic into your store. Click here to learn more!

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Social to Sale Announcement: The Modern Marketing Show, Episode 62

This is one our of favorite days of the year because doors to Social to Sale are officially open! We only open enrollment twice a year, so now’s the time to enroll in our signature training course while you can. Social to Sale is simple social media training that helps retailers save time and increase sales using social. The course hand-holds you through a super simple process to grow your business and sales through a profitable social media strategy. Increasing sales in less time is a dream come true!

Watch our announcement video below:

Not sure if Social to Sale is right for your business? Read about Lara’s journey going through the process – it can work for you too!

We’re giving away Lesson 1 of the six lesson system for free! Try it before you buy, click here to access (you’ll just need to share with us your First Name and email address).

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.