Crystal Media

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What You Can Do With The Facebook Pixel

In case you haven’t heard, the Facebook Pixel is magical! The Pixel can change your business- maybe even your life! But what IS it? To put it simply, the Pixel is a piece of code generated by Facebook that you insert into your website that tracks the people who visit your site.

What you can do with the Facebook Pixel:

  • Create targeted audiences. Create audiences based on people who visit your site or event-specific landing pages, as well as Lookalike audiences.
  • Track conversions. The Pixel lets you see how people interact with your site after they see your ad. You can set up Custom Conversions to measure actions people take on your site that align with your business goals.
  • Optimize and Remarket. Now that you have specific audiences, you can tailor your ads directly to those people. Create ads showcasing Product A to show to people who visited the landing page for Product A. Create a different ad showing Product B to show to people who visited the Product B landing page.

How to install the Pixel:

There are a few simple ways to do this. I recommend starting at Facebook’s How-to Page. From there, it explains how to create the Pixel and to either send the code to your website developer or install it yourself.

After your Pixel is installed, let it work its magic and make the most of your ads! Check out this short video about how to create audiences using the Pixel.

Pro Tip #1: Aren’t sure your Pixel is installed? Download the Chrome Pixel Helper which tells you if a Pixel is installed on any website and, if so, what the Pixel number is.

Pro Tip #2: Not running ads yet? Install the Pixel anyway! It will start collecting data immediately so if you decide to run ads in the future, you’ll have the option to create audiences around that data.

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Use In-Store Signage to Keep Customers Coming Back

It might sound funny coming from someone that will tell you if you don’t show up online you don’t exist, but the truth is, in-store signage (especially through the holidays) plays an integral role in your business as well.

Your store is about to be packed and (hopefully) have more customers than usual. Even better, NEW customers. I want you to leverage this time of year to help drive your business into 2020 and beyond.

If you’re reading this blog, you’re paying attention to your social media marketing- virtual high five for that! 🖐🏻 So get these new customers to follow you on social media while they’re in your store. You won’t have a better more captive audience than them!

It’s easy to create simple in-store signage with your social handles and place them in critical spots throughout your store (like at the register, in dressing rooms, or the restroom). You know as well as I do that, during busy, high-traffic times, it’s unrealistic to ask every customer to follow you on social media. So let the signs help! And, if you’re a CM Insider we have templates you can use by clicking on the Guides, Worksheets and Checklists icon on the Insider Dashboard. It’s one of our holiday gifts to you! 😉

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How to Overcome Slow Traffic Days

Big community events often seem to have one of two effects. They can drive traffic, or kill it. But, with a little creativity and planning, you can score big this summer.

Check out what one Insider is planning to do to overcome slow traffic days. What I love most about this thread is that our community jumped in with all kinds of promotional ideas that don’t cost a red cent to the business!

*Please note names and profile pictures have been covered to respect our member’s privacy

These are all great ideas because they’re:

  • Fun – Using a play on words and games make it fun
  • Interactive – Asking people to participate builds community and interest
  • Branded – Branded shopping bags keep you top of mind
  • Ads – You can reach people that otherwise might not know you exist. 😊

Keep in mind that you don’t have to be a pet store or dealing with college football to make some of these ideas work for you. Think about how you can tweak and adapt ideas that you love.

Here’s to fresh promotional ideas!

Pauline

If you’re looking for more ways to overcome slow traffic days, we’ve got you covered! Join our Insider community and unlock hundreds of unique content ideas to help drive traffic into your store. Click here to learn more!

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Social to Sale Announcement: The Modern Marketing Show, Episode 62

This is one our of favorite days of the year because doors to Social to Sale are officially open! We only open enrollment twice a year, so now’s the time to enroll in our signature training course while you can. Social to Sale is simple social media training that helps retailers save time and increase sales using social. The course hand-holds you through a super simple process to grow your business and sales through a profitable social media strategy. Increasing sales in less time is a dream come true!

Watch our announcement video below:

Not sure if Social to Sale is right for your business? Read about Lara’s journey going through the process – it can work for you too!

We’re giving away Lesson 1 of the six lesson system for free! Try it before you buy, click here to access (you’ll just need to share with us your First Name and email address).

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.