*Originally Aired on The Retail Whore Podcast* Get ready for a dynamic conversation with Michelle Sherrier owner of MC Design Collaboration and The Retail Whore Podcast Host, and social media expert and host of Rooted in Retail, Crystal Vilkaitis, as they unpack the intricacies of retail in the digital age. They explore the influence of […]
Holiday Marketing
Secrets to Holiday Retail Success with Santa Claus
In this enchanting episode, I had the pleasure of hosting the most distinguished guest to date – the one and only Santa Claus. Santa graciously shared his invaluable insights and expertise to help independent retailers thrive during the bustling holiday season. From managing the festive rush to creating magical in-store experiences, Santa’s advice was filled […]
3 Holiday Facebook and Instagram Ads You Can Pull Together Last Minute
Hopefully, you’re nearing the end of your holiday marketing push! 👏 Starting early, especially this year (thanks 2020 🤦), was a must. But with a few weeks still to go, there are a few ways to make the most of your holiday efforts. Here are 3 types of Facebook and Instagram Ads you can get […]
3 Meaningful Ways to Thank Your Customers This Season
With the Thanksgiving holiday upon us, this is the perfect time of year to express gratitude to your customers. Day in and day out. From the most loyal to the brand new. The support and patronage of your customers is the lifeblood of your business. Why not take some time this season to share a […]
3 Tips to Drive Sales This Holiday
Happy December! One month to go and then we’re on to the next decade! Phew. Are you ready?! Before we ring in the New Year, let’s make sure your cash register is ringing this holiday season. Here are 3 of my favorite tips to help! Post a Story on Instagram each day. Ok, ok… Before […]
It’s Never To Early To Plan For Holiday
Already thinking about your holiday sales strategy? You should be! Why? Online shopping is flattening the spending year which means holiday shopping no longer means that crazy week before. In fact, in a 2018 Valassis Research survey found that a whopping 49% of people said that Amazon Prime Day (in July!) encouraged them to get a […]
Stop Hitting Boost Start Seeing Results With Facebook Ad Campaigns: The Modern Marketing Show, Episode 70
We had 100’s of retailers register for our Facebook and Instagram Ads Masterclass. It took place over two weeks in October and covered everything one needs to know about running social ads. Not only did students walk away with tons of valuable information, but also with confidence in their ability to run successful Facebook ad […]
Spooktacular Content Ideas for October: The Modern Marketing Show, Episode 65
Content planning is tough, especially for a small business owner. You have a million other things happening on a daily basis, and with the holidays right around the corner, you need to find a way to balance it all. So we’re sharing examples of content ideas you can find inside our Retail Content Pack. We […]
Social Edge Live, Episode 32: Facebook Ads Made Easy Plus Tips For Success
It’s not a secret that Facebook Ads can be one of the best tools small businesses can use to grow their businesses online. When done the right way they can even increase sales and engagement online and offline. But they’re time-consuming, technical, and can we hard to learn/understand which is why Social Edge can help […]
Social Edge Live, Episode 30: 12 Days of Christmas, Will You Be Participating?
It’s the most wonderful time of the year, and you know what that means: sale, sales, and more sales. One foolproof promotion we always recommend running as a small business is a 12 Days of Christmas Campaign. For those of you who unfamiliar with a 12 Days of Christmas Campaign, let us break it down […]
