Each month, we host a Live Strategy Call for our Insider Members, and the topic for August was all about growing and nurturing an email list! At Crystal Media, we are, of course, huge fans of social media channels and the success they can bring a retailer, but we can’t quite call on our favorite […]
Email Marketing
Insider Q: Should I Create a Weekly Newsletter?
In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: I’m wondering about newsletters. For the past year I have been doing them […]
5 Dos and Don’ts to Website Pop-ups
If you frequently surf the web, you’ve definitely encountered a website pop-up before. And, if you have your own website, there’s a good chance you have one built-in as well. So why are they so common? Well, pop-ups are a great lead generation tool and can have great conversion rates for your website when used […]
How to Get 50, 100, 1000 or More People Opening Your Emails!
Remember learning the importance of email marketing in a previous Crystal Media newsletter? If you missed it, click here to catch up via my blog post. It’s an important one. Today, I want to give you one more essential email marketing tip. That is, to analyze your email open rates. Ok, I hear you… This […]
Easy Way to Use Email Marketing to Grow Facebook Likes or Instagram Followers
I have a quick question for you. Are you using email to market your store? Can you let me know with a simple yes or no over here on this Facebook page post? Even though email open rates have decreased over the years (an average open rate today is about 15-18%; a good rate is […]
‘How to Pack Your Store During Slow Times’ – Webinar Replay
Thanks for being here! This is your replay page, along with additional information about how to join our social media training program (just for retailers), Social Edge. Today we had a fantastic webinar named, “How to Pack Your Store During Slow Times” — we covered how to make simple yet incredibly effective efforts at keeping the […]
Compete With Big Boxes Through Inboxes – 3 Tips
Do you use email to market your store and products? I hope you are! Email conversion rates are three times higher than social media*, three times! This is a channel retailers cannot ignore, but just sending a newsletter isn’t enough to compete and grow your business. In this episode of Crystal Media TV you’ll learn […]
Increase Store Traffic With This Tip
Planning a party can be a lot of work but totally worth it, especially if lots of great guests attend and it becomes the talk of the town. Running a store can be a lot like planning a party. But if you forget one crucial task mentioned in this video, your party will be a dud and your store […]
Use Social Media to Build Your Email List
In honor of National Email Week, which is the second week of June, today’s focus is using social media to grow your email list. They say, “the money is in the list,” and outside of building your online presence, strengthening relationships and generating web and foot traffic, one of the best ways to use social media is […]
Effective Email Subject Lines and Design: Webinar Replay
Members have endless access to this recording. Here’s the resource mentioned in the webinar about color psychology: How do colors affect purchases? Recording begins at 34 seconds.