Do you use email to market your store and products? I hope you are! Email conversion rates are three times higher than social media*, three times! This is a channel retailers cannot ignore, but just sending a newsletter isn’t enough to compete and grow your business. In this episode of Crystal Media TV you’ll learn […]
crystal media tv
1 Facebook Ad, 35 Sales, $1,000s in Profit!
Do you feel like it’s hard to track if someone came to your store from Facebook and purchased something, or clicked through to your website and placed an order? Do you wish you had more sales from Facebook? I’d imagine your answer is, “heck yes, Crystal!” In this episode of Crystal Media TV, I’m sharing the […]
How to Drive Traffic to Your Store Using Instagram
If you’re thinking about using Instagram to market your store, or have been using it to market but looking to boost your efforts and see results, watch this episode of Crystal Media TV. In all honesty, this tip does take time but it is highly effective and will help increase your followers and exposure on Instagram, plus […]
An Easy Way for Retailers to Increase Quality Facebook Likes
In this episode of Crystal Media TV I’m covering a super easy but highly effective tip when it comes to retailers who want to grow quality likes on Facebook. This is something you can do right after watching the video! This tip is what we do for the retailer’s Facebook accounts we manage and we’ve […]
How One Retailer Used Social Media to Build a Multi-Million Dollar Business
Hello from about 35,000 feet! I’m flying back to southern California after spending a few days at the Toronto Gift Show, where I was teaching retailers how to market online. I had a blast! I even had a Social Edge member come up to me and share the success she’s been having from what she’s […]
Why Your Facebook Reach Dropped and Ways to Increase It
This week’s episode of Crystal Media TV has an answer to one of the top questions I get asked which is, ‘People used to see my posts on Facebook, now they don’t. Why?!’ Can you relate? This year majority of page owners have seen a significant decrease in reach and engagement on their Facebook page. In this […]
Facebook Check-in Deals vs. Facebook Offers
Do you remember Facebook Check-in Deals? Have you wondered where they went or if you can even create one anymore? During this episode of Crystal Media TV, you’ll not only learn how to check-in to a location through Facebook, but also what happened to check-in deals and how to set up Facebook Offers. If you’re looking to […]
Christmas in July
If you’re looking for ideas on increasing sales this summer, then check out this week’s focus which is on ‘Christmas in July.’ Not only will you find some ideas on how to generate more exposure and foot traffic, but you’ll hear some in-store event ideas too. I discuss ways to leverage online tools to ensure […]
What I Learned From 1980’s Music Videos
The 80’s sure were memorable, right?! I think of big (and high) side ponytails, yellow and pink leotards and strange, yet awesome, music videos. I had a lot of fun making this episode of Crystal Media TV because if you know me, you know I love to dance. But in all seriousness, it’s an extremely […]