Events are a fantastic way to drive foot traffic in your store and grow your email list during the busiest season of the year. During the holiday season, there is increased shopping for gifts and an increased amount of people walking into your store. One of the best ways to grab the attention of new […]
Event Marketing
20 Fall and Halloween Ideas for Social Media
As a social media agency working with small businesses, our retailers are always looking for fresh and unique content ideas that their competitors and the big box stores aren’t using! We understand that Q4 gets busier, and the store starts to take your attention away from creating thoughtful content for social media. We want to […]
Insider Q: What are some fun ways to host giveaways for a retailer?
In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: I am trying to come up with some fun events/social ideas where I […]
Insider Q: What are some summer event ideas for a retailer?
In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: Last year, June was our slowest month. It was so pitiful. I’m determined […]
Use My Must-Capture Checklist for Holiday Events
Truth: Photos of people and a bustling store work well on social media to promote holiday events. Since December is a major month for in-store events, be mindful of gathering content to use for future event promotions while hosting events this holiday season with My Must-Capture Checklist for Holiday Events Here’s the content I always […]
Use These 20 Social Media Holiday Marketing Tools and Strategies Before The Big Box Stores Do
During Q4, and especially during the holiday season, social media channels become a crowded place. Brands, big and small, are all trying to show up in front of their customers. This year, we want to give you some tools to prepare you for the battle to the top of the feed, and to gain some […]
The Top 10 Holiday Marketing Ideas (for Retailers) from the Holiday Marketing Summit
Were you there?! Did you attend the Holiday Marketing Summit? If so, firstly, thank you! But no less importantly, there were heaps of holiday marketing ideas that were shared to help independent retailers achieve their best Q4 and holiday results yet! For a sleighful of practical takeaways for the season, keep reading for the Top […]
15 Holiday Marketing Tips For Advertising During Q4
Q4—you know what that means… HOLIDAY. As hard as it is to believe, we’re at the start of another highly-anticipated holiday season. It’s a beautiful mix of love, gratitude, total chaos and a dash of panic. You’ve got a lot on your plate, but rest assured. I’m here with holiday marketing tips to help make […]
3 Holiday Facebook and Instagram Ads You Can Pull Together Last Minute
Hopefully, you’re nearing the end of your holiday marketing push! 👏 Starting early, especially this year (thanks 2020 🤦), was a must. But with a few weeks still to go, there are a few ways to make the most of your holiday efforts. Here are 3 types of Facebook and Instagram Ads you can get […]
Three Holiday Posting Strategies for Retailers
Implementing strong holiday posting strategies is very important as we approach the biggest shopping weekend of the year! We know how important it is to ensure those posts are seen by promoting them, especially during this time of year! However, with ad competition being stiffer and ad costs rising during the holiday season, you want […]