Valentine’s Day is right around the corner and people are looking for thoughtful ideas and gifts for those they’re sweet on! Using unique Valentine’s Day content ideas that follow the 80/20 rule is a great way to grab their attention and direct their hallmark holiday dollars to your small business! Here are 5 Valentine’s Day […]
The New Facebook Page Experience
In case you’ve missed it (which is highly doubtful if you’ve been even minimally active on your Facebook and Instagram), Meta has really been cranking out some updates recently. On the ads side, the rollout of ODAX has been moving full-steam ahead.🚂 On the Pages side, the introduction of the New Pages Experience (NPE), while […]
Use Facebook’s Automated Responses to Up Your Customer Service
I don’t know about you, but I have extremely HIGH customer service expectations. Maybe it’s because I’ve worked in a variety of customer service jobs or maybe I just expect the best. 🤷🏻♀️ The team can vouch to this any time I’m describing a business I visited. I will start by either saying what great […]
How one retailer decreased her Facebook Ad cost by over 60%!: The Modern Marketing Show, Episode 66
We love sharing case studies and hope this one inspires you to take action with Facebook ads. We’ve said it a million times, if you’re posting on Facebook you need to be running ads and following best practices to optimize your budget. Watch the full episode: Exciting news! If you’re ready to take your Facebook and […]
Is it Time to Quit Facebook? The Modern Marketing Show, Episode 56
With all the changes Facebook has been making since their big announcement in January to dealing with the backlash from the Cambridge Analytica scandal many retailers (and marketers) are wondering…Is it time to quit Facebook? Many people feel like Facebook isn’t as relevant as it used to be and aren’t sure if it’s worth spending […]
‘How to Pack Your Store During Slow Times’ – Webinar Replay
Thanks for being here! This is your replay page, along with additional information about how to join our social media training program (just for retailers), Social Edge. Today we had a fantastic webinar named, “How to Pack Your Store During Slow Times” — we covered how to make simple yet incredibly effective efforts at keeping the […]
Redefining ‘Slow’: How to Pack Your Store During Slow Times – Webinar Replay – RDI Diamonds
Welcome! Here’s where you can access the latest webinar replay, Redefining ‘Slow’: How to Pack Your Store During Slow Times. If at any point you missed any information or wanted to just re-watch the entire webinar, now’s your chance. And as always, Social Edge members have endless access to all webinars. Turn Rainy Days into Busy Days: […]
Word of the Week = Lookalike
When you hear the word “lookalike,” it probably most often comes after the word “celebrity.” But Facebook Ads are giving a whole new meaning to the word lookalike. Lookalike audiences consist of Facebook users who are similar to the users who like your page. This may be based on their location, interests, or the other […]
Why One Social Media Fumble Doesn’t Mean You’ll Lose the Game
It’s football season once again, and the entire Crystal Media team is getting our head in the game! Our team stands divided when it comes to the NFL; Crystal is a die-hard Broncos fan, Jess is a black-and-gold-bleeding Steelers fan, Jamee is a part of the Pack, Pauline cheers for the Chargers, and Julie… isn’t into […]
What You Need To Know About Facebook’s ‘M’
A retail store gets new products in often. Weekly or monthly, a shipment comes in with new products to fill your customers’ needs and make their lives just a little bit better. New products also help retailers stand out from the competition, by giving them the ability to say that they have what the others […]