Remember learning the importance of email marketing in a previous Crystal Media newsletter? If you missed it, click here to catch up via my blog post. It’s an important one. Today, I want to give you one more essential email marketing tip. That is, to analyze your email open rates. Ok, I hear you… This […]
email marketing
One Tip to Increase Email Open Rates
On the blog, I’ve been talking lately a lot about Instagram. But today, I want to switch gears and talk about email marketing. (Yes, email marketing is still relevant, highly effective, and imperative to keep in your marketing arsenal.) I recently read a post in a retail Facebook group where the retailer was really upset. […]
One Simple Email Marketing Tip for the Holidays: The Modern Marketing Show, Episode 72
With email platforms like Constant Contact or MailChimp, it’s easy to broadcast to your list and let your audience know about what’s happening in your store. To help drive traffic through your doors this Thanksgiving weekend (and the rest of the holiday season), send your customers a special offer straight to their inbox. Watch the full […]
Two (Fun) Tips to Increase Your Email Engagement: The Modern Marketing Show, Episode 19
Are you currently using email to market your business? We want to know because email is still one of the most effective ways to market your business, and if you don’t already have an email list I highly suggest you start one now. Although email open rates have been on the decline since it was first […]
The Modern Marketing Show, Episode 10: One Super Easy Way to Build a Loyal Social Media Following
As you know having a strong social media presence can have a HUGE impact on your business, so much so it can help your business’s bottom line. What’s even more important is the quality of the people who follow you across all your social channels – it’s not just about the numbers anymore. Many of […]