If you frequently surf the web, you’ve definitely encountered a website pop-up before. And, if you have your own website, there’s a good chance you have one built-in as well. So why are they so common? Well, pop-ups are a great lead generation tool and can have great conversion rates for your website when used appropriately. Keywords: used appropriately. Nothing can be more annoying and cause a bad customer experience than an unwarranted pop-up.
How can you ensure that your website pop-ups aren’t driving customers away? Check out these 5 Dos and Don’ts:
Do: Serve Your Pop-up at the right time.
Timing is everything. When someone lands on a page of your website and seconds later a pop-up appears it can greatly interrupt their experience. You want to give them sufficient time to explore the contents of your website before asking them to join your email list or to receive a discount on their purchase.
✅ Pro-tip: Getting the timing right ultimately leads to more sign-ups, so start by looking at the average time spent on your site. Then, have your pop-up trigger shortly before that time and see if your conversion increases.
Don’t: Have More than One Call to Action
Keep it simple. You want your pop-up to have a single, crystal clear Call to Action (CTA). The last thing you want to do is create confusion by giving them too many options because it can lead them to not take any action at all.
Do: Personalize Your Pop-ups
Personalization can make your pop-ups feel more friendly and less intrusive since their messaging can be targeted at specific audiences. The best way to do this is to base the pop-up on the referral source. A referral source could be your other social media accounts or a blog you were featured in.
Don’t: Make the Pop-Up Hard to Close
If your pop-up is difficult to exit out of you’re creating a bad user experience that can steer people to leave your site altogether. Make sure your closing element is prominent on the page and not too close to the edge of the screen giving viewers a clear exit path especially on mobile devices.
Testing is the only way you’re going to find out if something is working or not. Play around with different types of lead magnets, offers you give, and the design of the pop-up. Try out different timing strategies like when they’ve scrolled 50% down the page or right before they exit your site. By doing this you’re going to figure out what works best for you and allows you to grow your leads and increase your conversions.