There are so many trends when it comes to social media. Keeping up with all the new dances and challenges might not only feel overwhelming but also inauthentic to you. I would argue when it comes to marketing that authenticity is one of the most important elements. After all, people buy from people and nothing […]
social media marketing for retailers
How Retailers Are Selling Through Social Media
I’ve been teaching social media to small business owners for 13 years (yes, social media has been around that long!). I’ve worked with mom-and-pop, brick-and-mortar retailers exclusively for 10 years. My training will be the most relevant you will find anywhere online. Now more than ever, I understand how critical it is to have a […]
Effective Organic Social Media Strategies 👍🏻
There’s a lot of clutter on social media. We often talk about how you’ve got to push through the clutter by advertising to get your posts in front of your customers. While the rule “pay to play” is often true and a great strategy, it’s most effective when your organic content is strong too. 📊 […]
How-To Create a Quarterly Marketing Plan for Your Store: The Modern Marketing Show, Episode 81
A few episodes ago I talked about how important a social media plan is to your social media success, but it’s more than just your social media plan. You need to be looking at all of your marketing and determine what campaigns and strategies you’re running each month. This then becomes your quarterly marketing plan. Watch […]
Spooktacular Content Ideas for October: The Modern Marketing Show, Episode 65
Content planning is tough, especially for a small business owner. You have a million other things happening on a daily basis, and with the holidays right around the corner, you need to find a way to balance it all. So we’re sharing examples of content ideas you can find inside our Retail Content Pack. We […]