There’s a lot of clutter on social media. We often talk about how you’ve got to push through the clutter by advertising to get your posts in front of your customers. While the rule “pay to play” is often true and a great strategy, it’s most effective when your organic content is strong too. 📊 […]
social media marketing for retailers
3 Free Ways to Market Your Local Business
It’s obvious that you need to market your local business, and social media is the way to do it! Your customers are on social media every single day, multiple times a day. It is CRUCIAL that you’re showing up where your customers are and getting your content in front of them. Below I’ll share some […]
How-To Create a Quarterly Marketing Plan for Your Store: The Modern Marketing Show, Episode 81
A few episodes ago I talked about how important a social media plan is to your social media success, but it’s more than just your social media plan. You need to be looking at all of your marketing and determine what campaigns and strategies you’re running each month. This then becomes your quarterly marketing plan. Watch […]
Spooktacular Content Ideas for October: The Modern Marketing Show, Episode 65
Content planning is tough, especially for a small business owner. You have a million other things happening on a daily basis, and with the holidays right around the corner, you need to find a way to balance it all. So we’re sharing examples of content ideas you can find inside our Retail Content Pack. We […]
4 Ways to Cash in on the Back to School Season: The Modern Marketing Show, Episode 58
It’s that time of year again, people are preparing to head Back to School and are ready to shop for the upcoming school year. In fact, it’s estimated that 2018 Back-to-School spending will reach $82.8 Billion. How are you going to get in on the action as a local retailer? Watch the full episode: Back-to-School […]
Social Edge Episode 24: 3 Common Mistakes Retailers Make Using Facebook Ads
Facebook Ads are one of the best (if not the BEST tool) retailers can use for their business. If you follow along with Social Edge, it’s not surprise we are always pushing our audience to use them. However hard we push, there are still so many retailers not taking full advantage of ads. I understand […]
Social Edge Live, Episode 22: 5 Steps to Get Customers to Fall in Love With Your Business
Happy October! If you can believe it or not we’re just 7 weeks away from Thanksgiving and 12 weeks away from Christmas, and they’ll be here before we know it. What are you doing to let your customers know you’re there to meet their holiday shopping needs? One way is to remind your community about […]
Social Edge Live, Episode 20: Transform Your Social Media
Over the last few weeks on Social Edge Live (formerly Crystal Media Live), we’ve been talking about ways you can start seeing success using social media. From learning how to set up your social media strategy to coming up with the right mix of social content that relates to your perfect customer, you hopefully were […]
4 Must-Implement Marketing Strategies for 2017
Change is a part of life, and also a part of how to stay relevant in business. And nothing changes as fast as the marketing world. While tried and true tactics may still be an important part of your toolkit, here are four new marketing strategies that you should implement in 2017. Make it Personal […]
3 Tips for Getting Ahead During Slow Times
Every retail store is unique. What may be a slow season for one store may be a busy season for another. But EVERY store experiences ebbs and flows when it comes to foot traffic. And that’s why we want to change how you think about slow days. Slow days aren’t obstructions to your goals. They […]