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retail marketing

Mar 18 2019

How to Easily Save Hashtags to Save Time Posting IG Captions (and What the Heck a Hashtag Is)

3 Strategies On How To Find Relevant Hashtags - How To Find Relevant Hashtags For Your Store

If you’re looking to save time while marketing your store on Instagram, you’ve come to the right place. In this post, I’ll share a time hack to speed up posting on IG for your business. But before I dive into the tip, we need to get our feet wet by talking hashtags. I get SO […]

Written by Crystal · Categorized: Instagram · Tagged: crystal vilkaitis, instagram marketing, marketing on instagram, retail marketing, what is a hashtag

Aug 27 2018

Top 3 Social Media Questions We Get Asked on the Road: The Modern Marketing Show, Episode 61

We just wrapped up a busy summer show and conference season at the beginning of this month. While at these shows, we get asked a lot of the same questions about social, so we felt like sharing with you the top 3 social media questions we get asked (and our answers!) while on the road […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: crystal vilkaitis, retail marketing, social edge, social media for retailers, social media marketing, social media questions, social media tips, social to sale, The Modern Marketing Show

Aug 13 2018

How Often Should You Post on Social Media? The Modern Marketing Show, Episode 59

I’m sure you’ve wondered at one point or another if you’re sharing too much or too little on social media especially if you’re not seeing the amount of engagement you were hoping for. Which is why we want to provide some clarity on how often you should be posting to social media and explain the importance […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: retail marketing, retail social media, social edge, social media marketing, social media strategy, social media tips, social to sale, The Modern Marketing Show

Jun 25 2018

See What An Insider Did to Get 5x as Many Leads in One Day: The Modern Marketing Show, Episode 21

Here at Social Edge, we strive to help independent retailers see success through social media by implementing tried and true strategies. In this case study and success story sent in from a Social Edge Insider, Heather Waits, Owner of Bloomtastic Florist in Columbus, OH, you’ll learn how she used a Facebook Ad to reach one […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: facebook ads, facebook marketing, retail marketing, retail social media marketing, social edge co, social media marketing, social media strategy, The Modern Marketing Show

Nov 27 2017

Social Edge Live, Episode 30: 12 Days of Christmas, Will You Be Participating?

It’s the most wonderful time of the year, and you know what that means: sale, sales, and more sales. One foolproof promotion we always recommend running as a small business is a 12 Days of Christmas Campaign. For those of you who unfamiliar with a 12 Days of Christmas Campaign, let us break it down […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: holiday content ideas, Holiday Marketing, holiday retail marketing, retail marketing, social edge, social edge live, social media for retailers, social media marketing, social media marketing tips

Nov 20 2017

Social Edge Live, Episode 29: Your Ultimate Holiday Survival Guide

As you’re gearing up for the holiday season, and the busiest shopping weekend of the year, there’s so much to think about! To help ease your stress we came up with the Ultimate Holiday Survival Guide so you can get through Thanksgiving weekend without a hitch plus the rest of the 2017 holiday season. Check out our […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: holiday content ideas, Holiday Marketing, holiday marketing tips, retail marketing, retail social media, social edge, social edge live, social media for retailers, social media marketing

Nov 13 2017

Social Edge Live, Episode 28: Plant Your Seeds of Gratitude this Thanksgiving

Social Edge Live, Episode 28: Plant Your Seeds of Gratitude this Thanksgiving

As the days grow closer to the busiest shopping weekend of the year, it seems like the majority of the content out there is promotional. Then you see an ad or a post from a business or brand you follow that’s sole purpose is to capture your heart and attention. For many, content like this […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: holiday content ideas, Holiday Marketing, holiday marketing for retailers, retail marketing, retail social media tips, social edge live, social media for retailers, social media marketing, social media tips

Nov 06 2017

Social Edge Live, Episode 27: Stand Out This Small Business Saturday

According to American Express, more than one-third of U.S. shoppers have begun their holiday purchases by Halloween. (Wow, now those people are definitely ahead of the game!) But what about the other two-thirds of shoppers? Our guess…they’re most likely waiting to see what kind of deals they can score during the busiest shopping weekend of the […]

Written by Erika Castorena · Categorized: Small Business Saturday, The Modern Marketing Show · Tagged: make the most of small business saturday, retail marketing, small business marketing, small business saturday, small business saturday tips, social edge, social edge live, social media for retailers, social media marketing, social media tips

Oct 30 2017

Social Edge Live, Episode 26: Tie Your Social Media and Email Marketing Together

A common question that gets asked by retailers is “Where should I be showing up online?” and the answer is to be where your customers are. For many, the focus is on social media. And yes, showing up on the big social media platforms like Facebook, Instagram, Twitter, Pinterest, and Snapchat is crucial to your […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: email marketing, Holiday Marketing, holiday marketing plan, retail marketing, social edge live, social media for retailers, social media marketing, social media tips

Oct 23 2017

Social Edge Live, Episode 25: Spooky, Fun Halloween Video Ideas

It’s the end of October, but your mind is already weeks deep into November and December. With holiday planning on the brain, there’s one holiday that’s easy to forget about – Halloween. Yes, it’s not a favorite of many, but you can’t deny there’s a special magic in the air around this time of year. […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: Holiday Marketing, retail marketing, social edge, social edge live, social media for retailers, social media tips, social media tips for retailers

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