A common question that gets asked by retailers is “Where should I be showing up online?” and the answer is to be where your customers are. For many, the focus is on social media. And yes, showing up on the big social media platforms like Facebook, Instagram, Twitter, Pinterest, and Snapchat is crucial to your […]
email marketing
Compete With Big Boxes Through Inboxes – 3 Tips
Do you use email to market your store and products? I hope you are! Email conversion rates are three times higher than social media*, three times! This is a channel retailers cannot ignore, but just sending a newsletter isn’t enough to compete and grow your business. In this episode of Crystal Media TV you’ll learn […]
Use Social Media to Build Your Email List
In honor of National Email Week, which is the second week of June, today’s focus is using social media to grow your email list. They say, “the money is in the list,” and outside of building your online presence, strengthening relationships and generating web and foot traffic, one of the best ways to use social media is […]
Effective Email Subject Lines and Design: Webinar Replay
Members have endless access to this recording. Here’s the resource mentioned in the webinar about color psychology: How do colors affect purchases? Recording begins at 34 seconds.
5 Holiday Email Marketing Tips
The holidays are just around the corner, and I hope you’ll be using email marketing to get those shoppers into your store buying gifts for their loved ones. Let’s dive into this week’s post to give you some ideas on how to be more effective this season with your email marketing program. 5 Holiday Email Marketing […]
Tip of the Week: Ask for Likes
Want more likes on Facebook? More Followers on Pinterest and/or Twitter? Send a dedicated email to your database with one call to action – to Like You (or to Follow You). Add in a giveaway component where anyone who Likes your page between now and end of the month has the chance of winning $100 […]