In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from.
Here’s a question from last month that retailers were buzzing about:
I’m wondering about newsletters. For the past year I have been doing them seasonally. The click-thru rate is always really good and higher than our regular emails. This is making me think that I should be doing them more frequently? I know weekly newsletters have been trending for awhile now with IG and TikTok creators. Does anyone have experience with this?
Crystal Media’s Answer:
Yes! I used to send a weekly newsletter when I worked in a retail store and it was one of the best ways to promote our products and events. We continually grew our email list with a weekly newsletter and no one seemed bothered by the frequency!
Of course we had a few unsubscribes each month, but ya win some and ya lose some! I highly suggest testing a more frequent newsletter! If you wanted to dip your toe in with monthly newsletters and see how they perform, this could be a good option for you. Weekly really did work for us though, and if your audience is loving it, maybe it’s something to implement!
Crystal Media’s Insider membership provides you with everything you need to know to successfully build more sales and traffic through social media—including the private Facebook group where you can get fast-acting guidance on your questions from our team of experts, as well as a supportive community of dedicated and passionate store owners.