We all want our social media strategy to shine right? 🌟 Today’s cluttered feeds and constant algorithm changes can cause uncertainty about this. We’re always getting asked a) How can I tell if my social is working? and b) How can I get more in-store traffic? A contest! Why? You can achieve any marketing goal you set! 👉🏻 Boost online engagement, grow social media fans, promote in-store traffic, gather user-generated content, launch a new product. You can do it all.
Here are 4 tips to running a great contest:
- Have a worthwhile incentive – People will enter if they actually want what’s on the other side.
- Brand hashtags – Make it simple to search for entrants and gather content.
- KISS – Keep It Simple Stupid. Don’t ask entrants to do anything you wouldn’t be motivated to do.
- Advertise – Hit prospective customers as well as current fans.
Check out this post from one of our Insider’s asking for help on how to get people to share their photos in a contest she was running…
Well, I responded to her question in the video below. I cover some great contest ideas, how to make sure a contest drives traffic, and Facebook and Instagram rules surrounding contests.