drive more foot traffic - Crystal Media

Big community events often seem to have one of two effects. They can drive traffic, or kill it. But, with a little creativity and planning, you can score big this summer.

Check out what one Insider is planning to do to overcome slow traffic days. What I love most about this thread is that our community jumped in with all kinds of promotional ideas that don’t cost a red cent to the business!

*Please note names and profile pictures have been covered to respect our member’s privacy

These are all great ideas because they’re:

Fun – Using a play on words and games make it fun
Interactive – Asking people to participate builds community and interest
Branded – Branded shopping bags keep you top of mind
Ads – You can reach people that otherwise might not know you exist. 😊

Keep in mind that you don’t have to be a pet store or dealing with college football to make some of these ideas work for you. Think about how you can tweak and adapt ideas that you love.

Here’s to fresh promotional ideas!

Pauline

If you’re looking for more ways to overcome slow traffic days, we’ve got you covered! Join our Insider community and unlock hundreds of unique content ideas to help drive traffic into your store. Click here to learn more!

Are you in an area that tends to see an influx of holiday travelers this time of year? If so, this is the perfect chance for you to get those out of town visitors into your store and shopping with you this holiday season. Targeting people who are visiting your area is a smart move. It’s hard to travel with a suitcase full of presents, so these out-of-towners may be looking for the perfect gift for their loved ones where they’re spending the holidays aka in your city!

Watch the full episode:

Here are three things you can do to attract holiday travelers to your store:

#1. Create an eye-catching window display and front entrance tables. While people are out and about enjoying all your town has to offer, get people in your store with something that catches their eye. You can even cater your signage and messaging to them making it more likely they’ll want to come inside.

#2. Run a reach ad. This can be done in the Facebook Ads Manager. You can set the audience to target anyone who is traveling in your area. To make things even sweeter, try running a special campaign specific to these people offering a special gift if they come in and shop with you.

#3. Create and promote your events using a Facebook event page. This is another great way to gain more exposure because your event can be seen by anyone within your area. They’re free to set up, and promoting the event page using an Event Ad can boost attendance significantly.

Now that Black Friday and Small Business Saturday are behind us, it’s time to start thinking about how you’re going to continue reaching your Q4 sales goals. Maybe reaching out to an unexpected audience might just do the trick!

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.