Instagram can be tricky with ever-changing rules, best practices and algorithms. Lucky for small business owners, you have Crystal Media’s team of social media experts here to keep you up to date and give you all the best tips. You could be getting more engagement and views out of your Instagram posts with only spending a little bit more time on each of your posts, and this has nothing to do with the content itself. 🔑 Today I wanted to share 3 Best practices to boost your content in the Instagram Algorithm, and teach you some posting strategies to optimize your social media.
1) Post while most followers are active. 📊 If Instagram notices your post is getting a lot of attention within the first 30 minutes of being posted, the app will believe this is a post of interest and show it to more viewers, in hopes of keeping them on the app longer. A good way to get the most attention while your content is freshly posted is by posting while most of your followers are active in the Instagram App. This information can be found under your Audience Insights. To get here click the main menu on your Instagram Profile, then click Insights -> click Total Followers -> scroll down to Most Active Times -> the view Hours
2) Make Edits in the Instagram App. 📷 While posting a photo on Instagram, you have the option to Edit your photo, in the posting portion right before you add a caption, location, and tags. Instagram tends to reward content that uses their features, so be sure to make some adjustments to your photo within the Instagram app, even if it’s just brightening and sharpening your image by 1-5%.
3) Write a detailed caption. 👍 Writing a detailed caption adds more to your post than just a photo. Be sure to include emojis, a question, and a CTA in your caption to help invite engagement from your audience.
If you’d like to read more Best Practices to boost your content in the Instagram algorithm, check out our Post Anatomy free resource, which includes 12 tips to create high performing Instagram posts.
To growing your audience, and your social media knowledge,