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Resources

Feb 27 2023

What Retailers Need to Know About Content Marketing in 2023

What Retailers Need to Know About Content Marketing in 2023

You hear a lot of contrasting information online regarding what to post, what features to use, and what content types work best on social media. Here at Crystal Media, we work exclusively with retailers, and research, test, and strategize what works best for them! That’s why we’re sharing this list of 3 need-to-use tips for […]

Written by Steph Bechard · Categorized: Resources · Tagged: Best Practices, Content Marketing

Oct 24 2022

How to Test Your Social Media Marketing Strategy

social media marketing strategy - testing your content

Have you ever been guilty of posting the same type of content for months at a time without really knowing if it’s performing well with your audience? Don’t get caught up in routine when it comes to your social media marketing strategy! We know each and every one of you has a never-ending task list […]

Written by Steph Bechard · Categorized: Resources · Tagged: content ideas, Insights, PCGs

Oct 03 2022

2022 Marketing Trends from the Holiday Marketing Workshop

Seasonal borders 2022 marketing trends

In early September 2022, we hosted our annual Holiday Marketing Workshop for our Insider members and shared strategies, content ideas, and step-by-step instructions on how to maximize marketing efforts in Q4. Our Insiders loved the content and many notes were taken throughout the two-day event! I wanted to share 5 takeaways from the Holiday Marketing […]

Written by Steph Bechard · Categorized: Resources · Tagged: content ideas, social media tips

Aug 08 2022

Preparing your Digital Marketing for a Recession in 2023

Recession 2022: How to get through it as a retailer

Recently, the Crystal Media team attended an in-person conference and was met with retailer questions about a looming recession in 2023. We thought we’d tackle this topic by equipping our retailers with the tools they should sharpen to prepare for a hit to the economy—just in case. We believe in small businesses and the power […]

Written by Steph Bechard · Categorized: Resources · Tagged: facebook ads, Google Business Profile

Feb 07 2022

Engage Your Audience with these 3 Facebook and Instagram Story Ideas

Instagram story ideas

When you’re in a hurry to post about your promotions, products, and business passions, it’s easy to forget that you’re selling to actual people. Selling to a consumer is completely different from selling business to business. It’s important to make your audience feel like they know who they’re buying from and feel appreciated. Facebook and […]

Written by Steph Bechard · Categorized: Social Media Tools · Tagged: Content Ideas for Retailers, Instagram Feature Tutorial for Retailers, Social media marketing ideas for small business owners

Jul 20 2020

Why You Need All 3 Types of Facebook Ads Audiences

Facebook Ads Audiences

So many things go into making awesome ads but by far one of the most important is Facebook ads audiences. After all, reaching your PCGs (Perfect Customer Groups) leads to those PCGs becoming actual customers. Creating audiences in Ads Manager gives you TONS of options. I like to think of audiences as cold, warm, and […]

Written by Jessica Austin · Categorized: Facebook, Facebook Ads, Social Media Tools · Tagged: advertising on facebook, Facebook ads 101, Facebook Ads Audiences, Facebook Ads tips for Retailers

Jun 29 2020

Maximizing Your Virtual Conference Experience 💻

Virtual Events for Retailers

In a few weeks, Crystal will be speaking at the Retail Success Summit, and like most events these days, it will be virtual. While virtual events have their pluses (hello, no airport security!), if you don’t prepare you might have a hard time adjusting. Luckily, like most things, the right mindset and some prep is […]

Written by Pauline Blasetti · Categorized: General Business Tips, Resources

Jun 15 2020

How to Respond to Negative Comments 👍🏻

Social media tactics for retailers

Recently on one of Crystal’s weekly Facebook Lives, Crystal shared how to respond to negative comments. If you missed the video we rounded up the points Crystal talked about to help you navigate a situation where you are faced with a mean comment or bad review. 1. It’s not about you. Always try to keep […]

Written by Pauline Blasetti · Categorized: General Business Tips, Social Media Tools · Tagged: how to respond to negative comments, responding to negative comments on facebook, retail social media tips, social media tips for retailers

May 11 2020

Effective Organic Social Media Strategies 👍🏻

Effective Social Media Strategies For Small Business Owners

There’s a lot of clutter on social media. We often talk about how you’ve got to push through the clutter by advertising to get your posts in front of your customers. While the rule “pay to play” is often true and a great strategy, it’s most effective when your organic content is strong too. 📊 […]

Written by Madeline Goode · Categorized: Facebook, Social Media Tools · Tagged: Effective social media strategies, social media marketing for retailers, social media strategy, social media tips for retailers

Apr 27 2020

3 Free Ways to Market Your Local Business

Market you local business effectively

It’s obvious that you need to market your local business, and social media is the way to do it! Your customers are on social media every single day, multiple times a day. It is CRUCIAL that you’re showing up where your customers are and getting your content in front of them. Below I’ll share some […]

Written by Madeline Goode · Categorized: General Business Tips, Resources, Social Media Tools · Tagged: Marketing for retailers, Marketing tips for local business, social media marketing for retailers, social media tips for retailers

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