When you’re in a hurry to post about your promotions, products, and business passions, it’s easy to forget that you’re selling to actual people. Selling to a consumer is completely different from selling business to business. It’s important to make your audience feel like they know who they’re buying from and feel appreciated. Facebook and […]
Resources
Why You Need All 3 Types of Facebook Ads Audiences
So many things go into making awesome ads but by far one of the most important is Facebook ads audiences. After all, reaching your PCGs (Perfect Customer Groups) leads to those PCGs becoming actual customers. Creating audiences in Ads Manager gives you TONS of options. I like to think of audiences as cold, warm, and […]
Maximizing Your Virtual Conference Experience 💻
In a few weeks, Crystal will be speaking at the Retail Success Summit, and like most events these days, it will be virtual. While virtual events have their pluses (hello, no airport security!), if you don’t prepare you might have a hard time adjusting. Luckily, like most things, the right mindset and some prep is […]
How to Respond to Negative Comments 👍🏻
Recently on one of Crystal’s weekly Facebook Lives, Crystal shared how to respond to negative comments. If you missed the video we rounded up the points Crystal talked about to help you navigate a situation where you are faced with a mean comment or bad review. 1. It’s not about you. Always try to keep […]
Effective Organic Social Media Strategies 👍🏻
There’s a lot of clutter on social media. We often talk about how you’ve got to push through the clutter by advertising to get your posts in front of your customers. While the rule “pay to play” is often true and a great strategy, it’s most effective when your organic content is strong too. 📊 […]
3 Free Ways to Market Your Local Business
It’s obvious that you need to market your local business, and social media is the way to do it! Your customers are on social media every single day, multiple times a day. It is CRUCIAL that you’re showing up where your customers are and getting your content in front of them. Below I’ll share some […]
Understanding Facebook and Instagram Insights
You have a social media strategy. You’re consistently posting. Then what?? 🤷♀️ Facebook and Instagram have Insights built right into the platform that is a treasure trove of information IF you know what to look for. I know all that data can be overwhelming at first, so here are a few important basics to pay […]
One Easy Tip to Getting Organized
I’m a huge fan of lists and tasks. I LOVE to check things off. In fact, I still write a grocery list each week and walk through Sprouts with it; my pen happily scratching things off as items land in my cart. I also write out a menu each week for dinners and lunches (breakfast […]
‘The Social Media 411: What’s New on the Web?’ – RDI Webinar Replay
Thanks for being here! This is your replay page, along with additional information about how to join our social media training program (just for retailers), Social Edge. Today we had a fantastic webinar named, “The Social Media 411: What’s New on the Web?” — we covered what’s new in the social media world, how it affects you […]
Retail Spring Double Header Webinar – Crystal Vilkaitis and Bob Negen
Welcome! What a fantastic webinar with our co-presenters Crystal Vilkaitis and Bob Negen, “Retail Spring Double Header Webinar” It’s jam-packed with compelling, fantastic and simple insights on raising the bar in your retail store and becoming an expert in both social media and customer service. For those of you that were able to attend, we […]