You hear a lot of contrasting information online regarding what to post, what features to use, and what content types work best on social media. Here at Crystal Media, we work exclusively with retailers, and research, test, and strategize what works best for them! That’s why we’re sharing this list of 3 need-to-use tips for […]
Resources
How to Test Your Social Media Marketing Strategy
Have you ever been guilty of posting the same type of content for months at a time without really knowing if it’s performing well with your audience? Don’t get caught up in routine when it comes to your social media marketing strategy! We know each and every one of you has a never-ending task list […]
2022 Marketing Trends from the Holiday Marketing Workshop
In early September 2022, we hosted our annual Holiday Marketing Workshop for our Insider members and shared strategies, content ideas, and step-by-step instructions on how to maximize marketing efforts in Q4. Our Insiders loved the content and many notes were taken throughout the two-day event! I wanted to share 5 takeaways from the Holiday Marketing […]
Preparing your Digital Marketing for a Recession in 2023
Recently, the Crystal Media team attended an in-person conference and was met with retailer questions about a looming recession in 2023. We thought we’d tackle this topic by equipping our retailers with the tools they should sharpen to prepare for a hit to the economy—just in case. We believe in small businesses and the power […]
Engage Your Audience with these 3 Facebook and Instagram Story Ideas
When you’re in a hurry to post about your promotions, products, and business passions, it’s easy to forget that you’re selling to actual people. Selling to a consumer is completely different from selling business to business. It’s important to make your audience feel like they know who they’re buying from and feel appreciated. Facebook and […]
Why You Need All 3 Types of Facebook Ads Audiences
So many things go into making awesome ads but by far one of the most important is Facebook ads audiences. After all, reaching your PCGs (Perfect Customer Groups) leads to those PCGs becoming actual customers. Creating audiences in Ads Manager gives you TONS of options. I like to think of audiences as cold, warm, and […]
Maximizing Your Virtual Conference Experience 💻
In a few weeks, Crystal will be speaking at the Retail Success Summit, and like most events these days, it will be virtual. While virtual events have their pluses (hello, no airport security!), if you don’t prepare you might have a hard time adjusting. Luckily, like most things, the right mindset and some prep is […]
How to Respond to Negative Comments 👍🏻
Recently on one of Crystal’s weekly Facebook Lives, Crystal shared how to respond to negative comments. If you missed the video we rounded up the points Crystal talked about to help you navigate a situation where you are faced with a mean comment or bad review. 1. It’s not about you. Always try to keep […]
Effective Organic Social Media Strategies 👍🏻
There’s a lot of clutter on social media. We often talk about how you’ve got to push through the clutter by advertising to get your posts in front of your customers. While the rule “pay to play” is often true and a great strategy, it’s most effective when your organic content is strong too. 📊 […]
3 Free Ways to Market Your Local Business
It’s obvious that you need to market your local business, and social media is the way to do it! Your customers are on social media every single day, multiple times a day. It is CRUCIAL that you’re showing up where your customers are and getting your content in front of them. Below I’ll share some […]