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Resources

Feb 07 2022

Engage Your Audience with these 3 Facebook and Instagram Story Ideas

Instagram story ideas

When you’re in a hurry to post about your promotions, products, and business passions, it’s easy to forget that you’re selling to actual people. Selling to a consumer is completely different from selling business to business. It’s important to make your audience feel like they know who they’re buying from and feel appreciated. Facebook and […]

Written by Steph Bechard · Categorized: Social Media Tools · Tagged: Content Ideas for Retailers, Instagram Feature Tutorial for Retailers, Social media marketing ideas for small business owners

Jul 20 2020

Why You Need All 3 Types of Facebook Ads Audiences

Facebook Ads Audiences

So many things go into making awesome ads but by far one of the most important is Facebook ads audiences. After all, reaching your PCGs (Perfect Customer Groups) leads to those PCGs becoming actual customers. Creating audiences in Ads Manager gives you TONS of options. I like to think of audiences as cold, warm, and […]

Written by Jessica Austin · Categorized: Facebook, Facebook Ads, Social Media Tools · Tagged: advertising on facebook, Facebook ads 101, Facebook Ads Audiences, Facebook Ads tips for Retailers

Jun 29 2020

Maximizing Your Virtual Conference Experience 💻

Virtual Events for Retailers

In a few weeks, Crystal will be speaking at the Retail Success Summit, and like most events these days, it will be virtual. While virtual events have their pluses (hello, no airport security!), if you don’t prepare you might have a hard time adjusting. Luckily, like most things, the right mindset and some prep is […]

Written by pauline blasetti · Categorized: General Business Tips, Resources

Jun 15 2020

How to Respond to Negative Comments 👍🏻

Social media tactics for retailers

Recently on one of Crystal’s weekly Facebook Lives, Crystal shared how to respond to negative comments. If you missed the video we rounded up the points Crystal talked about to help you navigate a situation where you are faced with a mean comment or bad review. 1. It’s not about you. Always try to keep […]

Written by pauline blasetti · Categorized: General Business Tips, Social Media Tools · Tagged: how to respond to negative comments, responding to negative comments on facebook, retail social media tips, social media tips for retailers

May 11 2020

Effective Organic Social Media Strategies 👍🏻

Effective Social Media Strategies For Small Business Owners

There’s a lot of clutter on social media. We often talk about how you’ve got to push through the clutter by advertising to get your posts in front of your customers. While the rule “pay to play” is often true and a great strategy, it’s most effective when your organic content is strong too. 📊 […]

Written by Madeline Goode · Categorized: Facebook, Social Media Tools · Tagged: Effective social media strategies, social media marketing for retailers, social media strategy, social media tips for retailers

Apr 27 2020

3 Free Ways to Market Your Local Business

Market you local business effectively

It’s obvious that you need to market your local business, and social media is the way to do it! Your customers are on social media every single day, multiple times a day. It is CRUCIAL that you’re showing up where your customers are and getting your content in front of them. Below I’ll share some […]

Written by Madeline Goode · Categorized: General Business Tips, Resources, Social Media Tools · Tagged: Marketing for retailers, Marketing tips for local business, social media marketing for retailers, social media tips for retailers

Sep 23 2019

Understanding Facebook and Instagram Insights

Understanding Facebook and Instagram Insights

You have a social media strategy. You’re consistently posting. Then what?? 🤷‍♀️ Facebook and Instagram have Insights built right into the platform that is a treasure trove of information IF you know what to look for. I know all that data can be overwhelming at first, so here are a few important basics to pay […]

Written by Jessica Austin · Categorized: Social Media Tools

Jul 01 2019

One Easy Tip to Getting Organized

Getting organized for retailers

I’m a huge fan of lists and tasks. I LOVE to check things off. In fact, I still write a grocery list each week and walk through Sprouts with it; my pen happily scratching things off as items land in my cart. I also write out a menu each week for dinners and lunches (breakfast […]

Written by Pauline · Categorized: Resources · Tagged: increase productivity, staying organized

Jun 15 2016

‘The Social Media 411: What’s New on the Web?’ – RDI Webinar Replay

Thanks for being here! This is your replay page, along with additional information about how to join our social media training program (just for retailers), Social Edge. Today we had a fantastic webinar named, “The Social Media 411: What’s New on the Web?”  —  we covered what’s new in the social media world, how it affects you […]

Written by Crystal · Categorized: Facebook, Social Media Tools, Webinars · Tagged: facebook ads, retail marketing, retail marketing tips, Social Media, social media webinar, time saving social media tools

Apr 15 2016

Retail Spring Double Header Webinar – Crystal Vilkaitis and Bob Negen

Welcome! What a fantastic webinar with our co-presenters Crystal Vilkaitis and Bob Negen, “Retail Spring Double Header Webinar”  It’s jam-packed with compelling, fantastic and simple insights on raising the bar in your retail store and becoming an expert in both social media and customer service. For those of you that were able to attend, we […]

Written by Crystal · Categorized: Event Marketing, Facebook, Instagram, Resources, Social Media Tools, Webinars · Tagged: crystal vilkaitis, retail marketing, social edge

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