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Crystal Media

Next-Level Content and Experiences

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Empowering brands through creative media.

We’re dedicated to creating meaningful content and impactful experiences that drive growth, spark connection, and inspire transformation for small businesses.

The Crystal Media Difference: Next-Level Content and Experiences

Since 2012, Crystal Media has empowered thousands of independent retailers to harness the power of social media for driving growth. In 2024, we took our expertise to the next level, evolving Crystal Media into a media company focused on creating impactful, innovative content and transformative experiences. Through successful podcasts, our annual EVOLVE Conference, and workshops and retreats, we bring meaningful insights and strategies to the retail industry.

Rooted in Retail, our sister brand, is now the go-to destination for retail growth, covering all facets of business beyond social media—from digital marketing and customer experience to leadership and sales. Together, Crystal Media and Rooted in Retail are here to help businesses thrive with purpose-driven content, community, and strategy.

What We Do:

EVOLVE Conference

IndERA

For the Independent Era of Retail

We believe indie retail is the heartbeat of America. IndERA exists to elevate, connect, and support the people behind our favorite stores – helping them build stronger businesses and stronger communities. Our vision is by 2030 we’ve helped build 50,000+ thriving retailers, who are resilient and ready for anything. We’re here to support independent retailers and those who serve them. Have a question, comment, or idea? We’d love to hear from you.
Learn More →

SCALE Crystal Media Program

PODCASTS

Creating Meaningful Content and Strong Communities through Podcasting

With two successful podcasts—Crystal Uncorked and Rooted in Retail—Crystal Media has gained valuable insights into crafting content that resonates and builds engaged communities. We understand the power of podcasting to connect with audiences in meaningful ways. Whether you're looking to launch a podcast or enhance an existing one, we offer consulting services to guide you through every step, drawing on real-world experience. Interested? Email crystal@crystalmediaco.com to learn more!

Crystal Vilkaitis - Host of Rooted in Retail Podcast
Rooted in Retail with Crystal Vilkaitis

Rooted in Retail

Dive deeper into the retail world with our top-rated podcast, offering insights, trends, and stories from fellow retailers to inspire and guide your journey. Listen to the newest episode here.

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