The Modern Marketing Show, Episode 6: Why Facebook Ads are a MUST, Not a Maybe

Have you ever felt discouraged after posting on Facebook or Instagram because of lack of engagement your post received? Do you ever feel like you’re constantly talking to yourself because nobody ever likes, comments, or shares your posts? Are you often wondering why you can’t get more people to your business both on and offline? Well, here’s some good news! The answer to all of these question can be solved by implementing Facebook and Instagram ads into your marketing strategy.

Watch the full episode:

If you follow us, you know we talk about Facebook and Instagram ads A LOT. We strongly believe they’re one of the best tools small businesses should be using to market and grow your business both on and offline – especially coming on the heels of Facebook’s recent announcement and changes. Let’s face it, they’re not going anywhere, anytime soon.

Need more reason to start using ads? Here are a few things to consider:

1. Not everything to post online is being seen, only about 0-6% of your audience is actually seeing what you share on social media. By advertising to your followers you’re targeting people who want to see your content you can increase engagement.
2. Ads help grow your overall exposure, help build your email list, and increase online web and offline foot traffic. You’ll start to build dependable audience groups, groups that you own and can market to in order to increase sales.
3. Ads are more cost-effective and have a higher ROI than most traditional forms of advertising like radio, tv, and print. We’ve seen small businesses spend less to get much better results.

Once you implement ads into your overall social media marketing strategy you’re not going to know what you ever did without them.

Registration for our Facebook and Instagram Ads Masterclass is open until February 19th. Join us for this two-session workshop covering everything you need to know about running Facebook and Instagram ads, click here to save your spot!

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.