VIDEO 📹 is all the talk recently. You’ve heard us talk about the significance of using Facebook Live to sell and show up for your audience. But did you know that you can take video even FURTHER with Facebook video ads and Facebook custom audiences?
That’s right, using video pays twofold, you reach more people when you use video AND you can create highly targeted Facebook audiences from those views. Let’s talk about it 👇
- Video View Engagement Ads: You’ve been creating a ton of videos during COVID-19, connecting with and selling to your audience. You’re likely getting more organic (free) reach with your video but you can take it a step further and get more exposure by advertising those videos in a Video View ad! Video View campaigns are optimized for thru-plays, so Facebook will show your videos to the people who are most likely to watch them and take in all your great info! They are also one of the most cost-effective ads we run our clients are seeing Video View ads at $.01 per thru-play.
Here’s where the Pros take it even further…
- Custom Video View Audiences: You’ve established yourself as video kings and queens 👑 and you’ve trained your audience to tune in. Now you can actually create custom audiences out of people that have watched your past videos- lucky you! 🤩 In the Audience section of Ads Manager, you can choose specific videos and target people that have watched whichever videos you want! For example, let’s say you’ve been going Live every week with a video series you titled “Retail Therapy Tuesday”. You can go in and select all of your Retail Therapy Tuesday videos, and create a custom audience of these people and use this audience to retarget them with items from Retail Therapy Tuesday videos that are now on sale. Or use this audience for website Traffic ads to introduce a new similar product. You can choose how many seconds of the video you want people to have watched, from 3 seconds to 15+ seconds. And don’t forget to create a Lookalike from that audience to target similar people!
You can see why we stress the importance of video- the opportunities are endless, especially once you’ve become a regular video creator! Use these tips to take your videos to the next level, and share in the comments video tactics that have worked for you! 👆👍 Ready, set, ACTION! 📹
Need help in how to maximize your Facebook video ads as well as other aspects related to Facebook and Instagram Ads? We’ll do it for you!
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