Here at Social Edge, we strive to help independent retailers see success through social media by implementing tried and true strategies. In this case study and success story sent in from a Social Edge Insider, Heather Waits, Owner of Bloomtastic Florist in Columbus, OH, you’ll learn how she used a Facebook Ad to reach one of her S.M.A.R.T business goals.
Watch the full episode:
Her Problem
Heather had a few dates available on the calendar for weddings her business needed to fill for the Fall wedding season.
Her Solution
Run a Post Engagement Ad on a $ 50-lifetime budget to a targeted audience of brides who got engaged in the past 12 months and located within 20 miles of her store. See the ad image and copy used below:
Her Results
The ad had been running for less than a week and had garnered 69 post engagements and Bloomtastic Florist received 5 leads in a single day (avg=1 lead a day). Her average cost for a wedding is $2,000, so with one wedding booked from a $50 ad, that’s a profit of $1,500 (and she booked 2 of those 5 brides!). See results below:
Running the right Facebook Ads can have a significant impact on your overall business. This is a great example of how targeting the right audience can get you in front of the right people which can lead to increased profit and help you meet your business goals, which ultimately helps keep your business operating at it’s highest potential.
The key takeaway is to make sure you’re setting S.M.A.R.T goals in order to reverse engineer your strategy to come up with the ideal plan to reach those goals.
You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.
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