Perfect Customer Groups (PCG’s) are crucial to your success when marketing on social media because when you know who your PCG’s are, it can help you in several ways:
- You’ll be able to create content that appeals to your perfect customer.
- You’ll know what type of ads to run on Facebook and Instagram.
- You’ll have a better understanding of what social platforms you need to be on.
- You’ll know what hashtags to use to help target your perfect customer.
This is important because these are all the ways you’re going to find the people who are going to want to BUY from you!
It’s all about stepping into the shoes of your perfect customer to intercept their attention rather than interrupting it. People are more likely to engage in content that’s relevant to them. This is why it’s important to understand your Perfect Customers’ likes, dislikes, interests, hobbies, etc.
On this week’s episode of Crystal Media Live, we did a live demonstration with two live viewers, walking them through how to find their customer potential through the Facebook Ads Manager platform.
As an added bonus, you can download our Customer Profile Worksheet here.
Check out the video below:
If you need more social media tips on how to use your Perfect Customer Groups to really optimize your content, opt-in to our free four-part video training!
Be sure to catch new episodes every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.