As ads get more complicated, the announcement of another change from Facebook might make you break out in a sweat. Especially when it comes with a fancy new name. But the recent rollout of ODAX (outcome-driven ad experiences)—an update to the current Facebook and Instagram ad objectives options—is actually a simplification (we promise!).
- App Promotion
The main difference is that 5 of the previously available options are now subsets of the 6, more inclusive, options.
As a marketer, I applaud this update! At our recent marketing conference, EVOLVE, there was a lot of emphasis from the experts on “omni-marketing”. Simply put, making sure your marketing efforts are cohesive across all platforms and channels.
ODAX makes choosing an objective that directly aligns with your goals, and works in conjunction with your other marketing efforts, easy. Ask yourself, “What, specifically, do I want this ad to do for me?” For example, if you’re trying to grow your email list because you’ve seen in-store and online traffic increase when you send out email blasts, then choosing Leads as your objective would be a no-brainer.
Instead of seeing this as just another update from Facebook, embrace how you can use this as another tool in your marketing toolbox. ODAX objectives are the foundation to awesome ads, which lead to successful marketing results.
What I Want You To Take Away From This Blog:
- The most important way to choose an objective for your campaign is to ask yourself: “What specifically do I want this ad to do for me?”
- It may seem like a big change, but ODAX is essentially a reorganizing of the current objectives and makes choosing the right objective easy.
Okay, over to you…
Have you started creating ads with ODAX? We’d love to know which objectives you’re using!