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Instagram stickers are a great way to raise engagement on your Story posts. They get viewers to react or click on the prompts on your Stories. The location Instagram sticker specifically is designed to help direct the viewers to the exact spot the photo or video was taken. This is a great tool for retailers, but how should you be using the location sticker?
This past month, we had an Insider ask this question:
Our Insider community and team of experts chimed in with these helpful answers:
Great question! You can choose any location you’d like for your location stickers in IG Stories. We recommend adding your STORE location to Stories that include images of your items, store hours, or when you talk about products or services you offer.
We recommend including a CITY location when sharing storefront images or talking about your events. Also, when you share the city location, the city’s official Instagram account may repost your Story, increasing your exposure!
Rarely do we recommend using the STATE location. This might only be applicable if you’re pushing for tourism in your city and want to potentially be featured on the state’s official IG account.
Lastly, we created a video tutorial of where to find the location sticker and utilize the strategies shared above.
Ultimately, to get the most out of Instagram stickers, we recommend alternating between your store’s location, its neighborhood, and its city. This way you’re covering a specific-to-broad range of viewers that can see your images!
What I Want You To Take Away From This Blog:
- Product images should use your store’s location.
- Neighborhood or city location stickers can attract new viewers.
- Using a mix of these locations widens your range of viewers.
Okay, over to you…
Which location sticker do you find yourself using the most? Let us know in the comments below!
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